Hi! I’m Irina
I still remember how frustrated and overwhelmed I felt when I was looking for a baby shampoo for my son 7 years ago. I couldn’t understand why shampoos that were marketed as “organic” or “natural” had chemical ingredients. What on earth would I be putting on my new baby’s skin?
Instead of passively enjoying my pregnancy, I called and emailed numerous shampoo companies, independent agencies, trade associations, and read confusing scientific studies. I was stressed.
And in the midst of it, I didn’t have time to research products for me. At one point, I reached for a random eye cream in my drawer and applied it. In a matter of hours, my whole face swelled like a balloon. It was a mess, requiring a trip to the doctor.
But I haven’t stopped reading and researching.
In fact, I’m quite obsessive about it—so you don’t need to be.
Since then, I’ve read the ingredients of every shampoo and conditioner in my vicinity. I’ve spent hundreds of hours of dedicated research, understanding how shampoos and conditioners are made, and what ingredients they have to contain to deliver certain functions. And I share my expertise in one-on-one consultations.
If you’ve just stumbled onto this page and aren’t sure if you can trust me, please type the word ‘shampoo’ in my website’s search engine located in the top right corner and read one (or more!) of the blog posts that comes up.
To create the Shampoo and Conditioner Rating Lists, I was able to rely not only on my expertise regarding ingredients but also on my background as a financial analyst.