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I Read Labels For You

Your Savvy Consumer Superpower

You need a better way to shop for shampoo, conditioner, lotion, cream, foundations, makeup, sunscreen, or other cosmetic products!

This E-book will teach you a SUPER EASY method to estimate the safety of a product in seconds!

Buy The e-book Now!

Here’s The Problem…

It can be overwhelming trying to decipher the long list of ingredients that you can’t pronounce on the back of a product bottle.

Doing your own research can be confusing when reputable sources cite conflicting data. Who do you trust?

Labels such as “hypoallergenic”, “for sensitive skin” and “free of parabens” may seem like the best choice, but are often a misleading marketing ploy.

But that’s not even the worst part…

Sadly, there is little protection for consumers by the US government. 

Over 10,000 ingredients are used in cosmetic and personal care products, but under the FD&C Act, from 1938 – 2016, the FDA banned only 11 ingredients from being used in cosmetic products. 

Most importantly, neither the FD&C Act nor the FDA requires cosmetic products or ingredients to be tested for safety before they are sold to consumers! What’s worse…the FDA does not have any authority to recall products that numerous people complain about. 

For example, if the FDA knows that a product causes allergic reactions in a large number of people, the FDA cannot ban or recall the product. The only way to make a change is by implementing class action lawsuits.

even the FDA warns that the term “hypoallergenic” is not defined or regulated, thus, “consumers have no assurance that such claims are valid.”

The average American woman puts over 168 chemicals on her body every day and many of those chemicals are linked to cancer, infertility, miscarriage, poor infant and maternal health outcomes, obesity, asthma, sensitization, allergic reactions, and many other serious health concerns. 

Furthermore, anybody can start selling skincare and beauty products – literally, anyone!  Even people without any education in the field of ingredient safety and ingredient contaminants. Then they go and write blogs contributing to the misinformation on the Internet.

So what are you to do?

Take Your Health Into Your Own Hands!

This groundbreaking e-book will empower you to be able to:

  • Discover the super EASY method to spot 95% of makeup, skincare or personal care products that may increase the risk of an allergic reaction, immune suppression, hormone disruption, or cancer.
  • Carry a wallet-sized Superpower PROMPT SHEET so you can make a purchase at a store wisely

Get the E-book for just $24.95!

Buy The e-book Now!
So Easy To refer To
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I love EWG (lots of great info) but find it overwhelming to look up each ingredient of a product in the Skin Deep database. This means that I missed a lot of toxic ingredients. The Superpower is great because it is easy to refer to. I’ve become more diligent with my products.
Roberta Holstein
Functional Medicine Certified Health Coach
The Superpower makes me feel empowered
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I keep the SuperPower Cheat Sheet with me in my purse, cuz we all know a lady never goes anywhere without her purse. Am I right!? I take it out whenever I am buying body care products and home cleaning products and check the label in the store. I do have the Think Dirty App, but always forget about it because I am not an App Kind of Gal… that’s why I love the cheat sheet. It makes me feel empowered… so the SuperPower name is appropriate!
Karen Quinlan
Integrative Nutrition Health Coach, Founder of Karen’s Pure Balance

Hi, I’m Irina

I have been studying product ingredients since 2012.  I used my 9 years of college and postgraduate education to become a full-time consumer product researcher, educator, and product manufacturer ingredient safety adviser.

I Read Labels For You considers what chemists, toxicologists, medical providers, nutritionists, and cosmetologists are saying on the Internet, and we base our product reviews on scientific and medical studies as well as our knowledge of how products are made and understanding hazards versus risks.

Today, product manufacturers come to me for advice on which ingredients to choose to make their products safe. Likewise, I work with retailers to advise them on which products are safe enough to sell.

Become A Savvy Consumer Today!

This E-book will equip you with the tools you need to make safe, healthful choices for you!

Buy The e-book Now!

We are trusted, non-toxic consumer product researchers on a mission to help you make informed decisions about the products you buy.

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