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Crunchi Non-Toxic Makeup Review

Written by Irina Webb
Health-related claims have been reviewed by Myrto Ashe, MD, MPH, IFMCP

Since I was a teenager, I have always loved wearing makeup.  And now, in my late forties, I rely on makeup (and non-toxic skincare) to enhance my youthful looks.  However, after researching beauty product ingredients as my full-time occupation, I raised my safety criteria.  When I started trying many newly emerged safe cosmetic brands (not all of them were truly safe, by the way), the question arose: is clean beauty worth it?  I think it is better not to wear any makeup than to wear non-toxic makeup that runs, sheds, does not stay on or cover, or is the wrong shade.  Today, I am super excited to share with you my favorite non-toxic vegan makeup – Crunchi makeup.  Find out why I chose this toxin-free makeup out of numerous brands, and how it compares with Beautycounter makeup.  Also, check out the list of my favorite Crunchi clean beauty products.

Crunchi Non-Toxic Makeup Review. A collage of Crunchi makeup.

If I had my own cosmetic line, it would be exactly like Crunchi cosmetics.

To begin, I have examined several makeup brands claiming to be safe, such as Ilia Beauty, Honest Co., Osmia, and Vapour Organic Beauty.  Plus, I have looked into Hynt Beauty, 100% Pure, Thrive Causemetics, Lily Lolo, W3ll People, Mineral Fusion, Rejuva, and Kosas.  Unfortunately, they all either fell short of my standards or did not respond to my questions about heavy metals in their pigments.  (Read on to find out why these questions are important.)

Crunchi non-toxic makeup and skincare company, on the other hand, is different.  First of all, it advocates for more health-protective legislation. To clarify, the US FDA law that governs the safety of cosmetic products has not been updated since 1938.  Hence, many cosmetic ingredients have not been tested for safety.  So, Crunchi is a part of the Safe Cosmetics Leadership Circle that holds legislative briefings.  They stay abreast of the substance, timing, and specifics of state and federal legislation and safe cosmetics advocacy opportunities. 

If I made my own non-toxic skincare and safe makeup, they would not differ from Crunchi makeup and skincare.  Indeed, Crunchi makes pregnancy safe makeup and pregnancy safe skincare products.  To clarify, safe cosmetics are also safe for pregnancy, with the exception of some essential oils and retinol.  (Crunchi does not use these ingredients.)  For a list of essential oils not recommended during pregnancy, refer to the Safe Shampoo for Pregnancy Step by Step Guide.  (Consult with your medical doctor as to which products are right for you during your pregnancy.)

This non-toxic makeup and pregnancy safe skincare company’s mission aligns with my values.

There are several aspects I respect about the Crunchi safe cosmetic brand. 

First, there are no claims on their website that Crunchi makeup and non-toxic skincare products are organic or natural.  For example, mineral colorants are not agricultural products, so, by definition, they cannot be organic.  Therefore, I appreciate the fact that Crunchi clean beauty brand is not engaging in false advertisement.  In other words, it tells me that they are not trying to “greenwash” consumers.

Second, they list their safe ingredients per INCI naming conventions which are the agreed-upon industry standards.  This tells me that Crunchi has integrity and respect for its customers.

Next, as a direct sales company, Crunchi provides opportunities for women to earn income in the comfort of their homes.  Crunchi’s extensive training program can help you a lot, even if you think sales are not your cup of tea.  To learn more about clean beauty advocate opportunities, do not hesitate to email me.

Above all, I received answers to all my questions from one of Crunchi’s co-founders Melanie Petschke.  In fact, she took time to call me personally.  Her integrity, knowledge, and passion to create a well-performing non-toxic makeup brand impressed me a lot.  Moreover, she values my opinion on the safety of ingredients for their new clean beauty products.  Conversely, I wasted time with other makeup companies, especially when it came to heavy metal contaminants in makeup colorants.  We will talk about heavy metals in Crunchi makeup next.

Generally, cosmetic colorants may have heavy metal contaminants.

The raw materials for colorants are either petroleum or minerals that come from the earth.  Since the earth crust has naturally occurring heavy metals, they end up in dyes and pigments used in cosmetics. 

Admittedly, trace amounts of heavy metals are present in both types of cosmetic colorants: petroleum-based and mineral.  In addition to heavy metals, petroleum-based pigments may contain trace amounts of contaminants specific to petroleum.  They may include carcinogenic and endocrine disrupting benzo[a]pyrene and polycyclic aromatic hydrocarbons (PAHs)

FDA test results of 400 lipsticks in 2010 raised consumers’ awareness of heavy metal contamination in cosmetics.  According to the test, most lipsticks contained lead, and the highest amount was 7.19 parts per million (ppm).  In my post about lead in lipstick you can learn more about other test results. 

For this reason, I recommend safe cosmetic brands that use only mineral pigments, such as Crunchi non-toxic makeup.  

Per third-party lab reports, the levels of heavy metals in Crunchi makeup are below the limits.

In my experience, most makeup companies rely solely on information that their suppliers provide.  Therefore, it is reassuring that Crunchi tested their toxin-free makeup for heavy metals using an independent lab.  Crunchi knows about trace amounts of heavy metals in their products because the lab can detect such low levels.  

As of today, heavy metal levels in all Crunchi clean beauty products are well below limits considered to be safe.  For lead and arsenic, the minimum detectable levels are 0.003 ppm, and for mercury and cadmium, they are 0.001 ppm.  The following table shows the upper limits for heavy metals in cosmetics established by the European Union, Canada, and United States. 

EUCanadaUnited States*
Lead 10 ppm10 ppm10 ppm
Arsenic3 ppm3 ppmno finished product limit
Cadmium1 ppm3 ppmno guidance
Mercury1 ppm1 ppm1 ppm**
* The US does not legally enforce these limits; it just provides guidance. **If used as a preservative in eye products, the US permits an upper limit of 65 ppm for mercury .


Crunchi strives to achieve the lowest possible heavy metal levels for its non-toxic makeup.  Consequently, the Crunchi cosmetics company invests in the highest purity grade colorants available (e.g., iron oxides) from reputable US suppliers.  None of their mineral pigments come from China, which is important because of pollution and lenient regulations in China.  Additionally, Crunchi suppliers ensure that the mica they get does not involve child labor.

This clean beauty line uses mineral pigments certified by EcoCert.

Furthermore, Crunchi makeup uses mineral pigments (iron oxides) that are certified by EcoCert, a European Union certification.  Specifically, this certification guarantees that their pigments are truly natural and free of any synthetic and potentially harmful additives. 

There is another reason I appreciate the fact that Crunchi’s pigments meet EcoCert standards.  Namely, EcoCert pigments must adhere to the European Union limits for heavy metals.  Thus, I believe EcoCert is a great standard for safe makeup pigments.

Please know that any makeup may still contain residues of heavy metals, so avoid inhaling or ingesting it.  Also, do not let your kids play with makeup.  In my post Heavy Metals in Makeup, you will find out how you can reduce your exposure to heavy metals.

Other ingredients in Crunchi non-toxic makeup and skincare raise no concerns.

Along with Crunchi makeup ingredients, I researched all the other ingredients of every Crunchi clean beauty product.  To understand whether an ingredient is acceptable, I go beyond the opinions of ThinkDirty or the EWG Skin Deep database.  In fact, I read scientific studies in the US National Library of Medicine, the US Cosmetic Ingredient Review Panel reports, and the European Chemicals Agency (ECHA) database.  If you use the EWG database regularly, learn how to use the Skin Deep database the right way.

Good news – I saw no ingredients known to increase the risk of cancer or endocrine disruption, or any established allergens.  (Frankly speaking, anything can cause an allergy, even chamomile, coconut, and avocado.)  

Crunchi has an extensive list of ingredients (which I advised on) that they banned from use in their products.  Actually, the list could be longer if it contained harmful ingredients irrelevant to the non-toxic makeup and skincare products.  For example, some companies boast their glass containers are “BPA free” whereas glass cannot contain BPA in the first place. 

Additionally, I like the fact that Crunchi’s plant extracts and oils are almost always organic, which is rare to find.  Besides, if they cannot guarantee that the source was organic, they do not mark the ingredient as organic.  

Also, it is impossible to create well-performing toxin-free makeup with only plant oils and extracts.  Therefore, the safe synthetic ingredients that Crunchi uses allows them to strike the right balance between performance and safety. 

Dimethicone belongs in Crunchi makeup.

The ingredient Crunchi uses in their non-toxic makeup that has generated some controversy is dimethicone.  Known as silicone oil, it helps spread the Crunchi foundation well and even mask wrinkles.  At first, I tried to avoid using products containing dimethicone, but then I looked into its safety closely.  While there is a lot of negativity on the Internet about this ingredient, the information I have found lacks references. 

Sometimes someone writes something bad about an ingredient but does not state a source.  Others amplify the concern without citing their sources either.  Consequently, the ingredient develops a bad reputation on the Internet, even if it does not deserve this reputation.  For this reason, I always do my own research and rely on scientific sources.

In this case, I searched high and low but found no scientific evidence linking dimethicone to any health concerns.  Actually, I found comprehensive evidence to the contrary, instead.  That is why I believe that dimethicone belongs in Crunchi makeup.  Please read my post to find out why dimethicone belongs in toxin-free makeup.

This clean beauty cosmetic line has safe and effective preservatives.

If you are a regular reader of my blog, you probably know that I always emphasize the importance of preservatives.  Even clean beauty products, if they contain water, must have preservatives to protect them from mold and bad bacteria growth.  Bacteria can seriously undermine your health if you have a compromised immune system.  Read more about scientific studies on the ill effects of bacteria in my WaterWipes Baby Wipes post. 

However, some companies seem to either conceal their preservatives or not use them altogether, which is dangerous.  Therefore, I appreciate the fact that Crunchi non-toxic makeup and skincare contain safe and effective preservatives.

For instance, Crunchi does not use Grapefruit Seed Extract (GSE) in their clean beauty products.  Contrary to the claims about its antimicrobial properties, studies show that natural GSE does not have antimicrobial properties whatsoever.  Moreover, its antimicrobial properties come from additional ingredients that are not that harmless.  To learn what these ingredients are, please read my post about WaterWipes Baby Wipes.

Crunchi non-toxic makeup and skincare ingredients are non-GMO, vegan, gluten-free, and cruelty-free.

First, all Crunchi makeup and skincare ingredients are non-GMO, which is another great accomplishment.  Sometimes manufacturers use raw materials that can be GMO, which is not easy to detect.  However, Crunchi goes the extra mile to ensure that their safe cosmetics are non-GMO, which I highly appreciate.

Second, Crunchi is a non-toxic vegan makeup and skincare brand.  I am happy to report that all Crunchi cosmetics are now vegan.  When Crunchi started, some of their clean beauty products were vegetarian because they contained organic beeswax.  However, they have removed beeswax from all their safe makeup and skincare products.  Thus, they can proudly claim that they are a vegan makeup brand.

Third, for off-gluten people like me, I am glad to say that Crunchi non-toxic makeup and skincare contain no gluten.  Also, those products that are not manufactured in a gluten-free facility have a stringent protocol to prevent cross-contamination.  In addition, Crunchi tested their Everluxe™ Lipstick & Hydrogloss™ Lipgloss to confirm that gluten is non-detectable (< 20 ppm).

Last, Crunchi is a cruelty-free makeup brand.  Crunchi tests their clean beauty products on humans only; no animals are involved.  By the way, all products I use and recommend are cruelty-free.

This clean beauty company uses environmentally friendly packaging.

Ever since my son was born, I have taken environmental pollution personally.  It is painful to realize that we leave so much garbage behind for our kids to deal with.  What I love about the Crunchi makeup and skincare company is their sincere concern for the environment.  Hence, the packaging materials are mostly made of easily recycled materials such as glass, paper, and aluminum.  

For instance, Crunchi eyeliner comes in an aluminum container.  Further, they use glass to package their foundation, primer, sunscreen, daylight and nightlight creams, brow gel, and even lip glosses.  Moreover, their non-toxic eyeshadows and blush come in paperboard packaging.  In fact, each product page has a tab where you can read about the product packaging. 

Although it is not feasible to avoid plastic completely, 100% of their plastic is free of phthalates and BPA (and other bisphenols).

Also, it makes me happy to see no plastic wrapping when I receive a new order of this safe makeup.

The EWG Skin Deep database gave the best rating to most Crunchi non-toxic makeup and skincare products.

All Crunchi toxin-free makeup and skincare products received the best rating of 1 or 2 from the EWG Skin Deep database. Only three products have a rating of 3 (with 10 as the most toxic).  These three products are the Crunchi Beautifully Flawless Foundation, Shattered Mascara, and Smart Primer.  

It is important to know that the safety rating of ingredients in the EWG Skin Deep database often varies.  The ingredient rating depends on whether or not the reviewed product is a part of the paid EWG Verified Program.  In other words, the EWG does not review the documentation of products added to the database at no charge.  Consider the following example.

One of the reasons the EWG downgraded the rating of Smart Primer and Flawless Foundation to 3 is dimethicone.  Nevertheless, while the EWG rated dimethicone in Crunchi makeup at 3, it rated dimethicone in Mineral Fusion foundation at 1.  Similarly, sodium benzoate is rated more favorably in the paid EWG Verified Program.

Another interesting thing is that the Crunchi mascara has a rating of 3 only because of one ingredient – sodium hydroxide.  Yes, as an alkaline ingredient it can be corrosive in big amounts, so be careful when you make bar soap.  However, its amounts in Crunchi non-toxic makeup are so small that they do not concern me at all.

The EWG does not take into account the amount or the kind of essential oils in clean beauty product formulations.

To begin, Crunchi Daylight Cream contains organic sweet orange oil that the EWG rated at 5.  Although essential oils can be allergenic, their amount in a product makes a difference.  (When it comes to baby products, I prefer those that are free of essential oils altogether.)  However, the EWG does not take into consideration the amounts of essential oils in clean beauty products.

In addition, the EWG voices a concern that orange oil in Crunchi makeup has a link to phototoxicity.  But again, it does not seem to differentiate between the sweet orange (Citrus Sinensis) and bitter orange (Citrus Aurantium) oil.  While Crunchi daylight cream contains organic Citrus Sinensis oil, the EWG rates it as Citrus Aurantium Dulcis peel oil.  Why is this so important?

Well, Robert Tisserand, a renowned expert in aromatherapy, explains in his book Essential Oil Safety what causes phototoxicity.  Namely, furanocoumarins are responsible for phototoxicity.  When essential oil researchers identified and quantified furanocoumarins, they found them in bitter orange, lemon, lime, and grapefruit.  That is to say, they did not find them in sweet orange oil.  Hence, it is not phototoxic.  

If I had my own cosmetic line, I would also use sweet orange oil for its delicate and delicious scent.  And I am sorry that this essential oil confusion causes some misunderstanding regarding Crunchi non-toxic makeup and skincare ingredients.

My rating of safe cosmetic brands does not always coincide with the EWG rating.

There are several reasons my ratings and the EWG Skin Deep database ratings do not always coincide.  Some of them we discussed above, and you can see others in my post about the Skin Deep database.  Ultimately, in my opinion, the EWG is not transparent enough.  For instance, they did not answer my questions regarding why they rated some ingredients the way they did.  Additionally, when I asked them to help me locate the sources of information they listed, they refused to do so.

In sum, I believe there is a reason the EWG rated some Crunchi makeup ingredients unfavorably. Basically, it is because Crunchi is not a part of the paid EWG Verified Program.  This is just my opinion, though.

Crunchi vs. Beautycounter non-toxic makeup

To begin with, I contacted Beautycounter shortly after they had started their clean beauty brand.  At that time, some of their products contained phenoxyethanol as a preservative, and non-mineral pigments.  However, I was excited about their claims of unique purity of their toxin-free makeup colorants.  Unfortunately, they did not back up their claims with documentation, and I initially wrote a critical review.

The good news is that recently Beautycounter started disclosing their third-party test reports, and I updated my review accordingly.  In fact, I even signed up with them as a safe makeup and non-toxic skincare consultant. 

Unlike Crunchi makeup, though, Beautycounter is not talc-free makeup.  Lately, talc has been in the news for two reasons.  First, some talc used in cosmetics was found to be contaminated with carcinogenic asbestos (source).  And second, there are multiple lawsuits alleging that talc used in personal hygiene caused ovarian cancer (source).  The good news is that Crunchi uses no talc in their non-toxic makeup, even if it has no asbestos. 

To learn more about pros and cons of Beautycounter vs. Crunchi, read my honest Beautycounter review here.

My favorite Crunchi makeup and skincare products 

For starters, to give you a point of reference, my skin is on the drier side.  Yet, it is prone to breakouts if I do not use the right products.  Plus, I am in my late forties, so I have some wrinkles.

I was afraid that dimethicone would cause my skin to break out as some have claimed on the Internet.  But it did not.  Moreover, I have been using Crunchi cosmetics almost exclusively since 2018 and have not experienced any skin issues. 

Therefore, quite a few clean beauty products from the Crunchi makeup and non-toxic skincare line have become my favorites.

My favorite non-toxic skincare products 

Definitely, my top favorite is Crunchi Daylight Cream, a hydrating face moisturizer that is the most hydrating cream among affordable ones I have found.  It passed a tough exam on hydration in the high desert in Colorado, where the climate is obviously very dry.  However, this facial moisturizer saved my skin from drying; it remained normal and felt great.  For a detailed ingredient review, please refer to my post about this hydrating face moisturizer.

Next, I really like Crunchi SPF 30 Sunlight Facial Sunscreen.  It has a good concentration of non-nano zinc oxide, so yes, it does leave some white cast.  Nevertheless, this is a small price to pay for strong UVB and UVA ray protection.  Besides, after I apply the Crunchi foundation, the whitening effect goes away.  Curious to learn how Crunchi safe sunscreen compares with other sunscreens?  Feel free to use my Non-Toxic Face Sunscreen Guide.

My third favorite product in the Crunchi non-toxic makeup line is their Beautifully Flawless Foundation.  What I like about it the most is that this best clean foundation spreads easily and is very economical.  I need less than a half of a pump.  Before applying it, I like to use Crunchi Smart Primer to help mask my wrinkles.  Also, for a dewy effect, I use a bit of Crunchi non-toxic highlighter.  Please, read my detailed feedback about each ingredient of this non-toxic foundation

Finally, I use a bit of Crunchi Cheekmate Blush in the Dragonfruit shade which compliments my skin tone the best.

The Crunchi makeup tool I like

I absolutely love the flat top brush I use to spread the best clean beauty foundation.  In fact, I talked to a professional makeup artist and she told me that Crunchi brushes are truly professional.  Because it is important to use the right tools for your makeup to attain the airbrushed look, I recommend these brushes. 

My favorite eye and brow products

First, I use My Alibi™ Concealer + Eye Primer under my eyes to smooth out my complexion.  It makes me look younger because it does not make my fine wrinkles more visible.

Second, this non-toxic makeup list would not be complete without eyeshadow.  I love the fact that the eyeshadow bar contains all the colors that I need.

Next, I use Crunchi Shattered Mascara that provides excellent volume.  It may shed if you do not wait for 10 seconds before applying the next layer and/or use heavy cream around your eyes.  Also, it works better for me in the dry climate of Colorado than in the humid climate of California. 

Lastly, I cannot express how much I like their Clear Brow Gel.  Without the gel, my eyebrows get unruly, so the gel helps me to keep them neat.  I have always wanted something that would keep them in place, and this Crunchi makeup product hits the bull’s eye. 

My favorite non-toxic makeup for lips

Because lipstick goes onto our lips, we can ingest small amounts of it.  Hence, I am very picky about the lip products I use.  Before I found Crunchi, there was a time when I had to give up wearing any lipstick.  Yet, I love Crunchi lipstick, especially its texture, because it stays on the lips well and does not smear.  After investigating every ingredient of this cruelty-free lipstick, I created a color guide for you to pick your best color.  You can get the information here in my Best Non-Toxic Lipstick post

In addition, I love Crunchi lip gloss which is truly moisturizing and glossy.  If you have very dry lips (remember to drink your filtered water!), you might want to choose it over lipstick.  My current favorite color is Date Night.  You can learn more about Crunchi lip glosses in my post What is in Your Organic Lip Gloss?.

Above all, I love the fact that there are quick and helpful videos on how to apply Crunchi makeup.  Needless to say, I have watched them all.  And with practice, now I can do my non-toxic anti-aging beauty routine from start to finish in 6 minutes.

Here is a picture of me wearing Crunchi 2.5 foundation and Namaste lip gloss.

Crunchi non-toxic makeup review toxin-free makeup

Conclusion about the Crunchi makeup and skincare line

In conclusion, I can say that I use Crunchi cosmetics almost exclusively because I researched every ingredient of every product.  Also, I interviewed Melanie, a co-founder, and compared Crunchi non-toxic makeup company with numerous other safe cosmetic brands.  As a result, I feel comfortable with their clean beauty products and trust the company.  I appreciate the absence of claims that their cruelty-free makeup and non-toxic skincare products are organic or natural.  It is truly refreshing as I feel that they are not trying to greenwash me.  

Plus, I believe that Crunchi is high performing makeup (well, maybe not the mascara) that anybody can learn to use.  Nowadays, it does not take me more than 6 minutes to apply this safe makeup.

You can buy Crunchi toxin-free makeup and skincare products on the Crunchi website. And if you are interested in learning more about Crunchi, please join my Healthy Simple Beauty Facebook group.

Please, browse my shop for options of non-toxic skincare and other safe products.  Additionally, book a consultation with me if you need any assistance understanding the products.  Most importantly, you can join the Savvy Consumer Circle to go deeper with healthy living and have fun doing that.

113 thoughts on “Crunchi Non-Toxic Makeup Review”

      1. Avatar

        Irina do you know anything about grease foundation? Its getting really good reviews but question ingredients as it almost seems too good to be true

    1. Avatar

      Hi Irina,
      I noticed this post was updated in January of 2020 but is the information based off the old formula for the foundation? I’ve been looking into the new foundation but most information is based off the old formula which they no longer carry. Have you tried the new foundation? What do you think of the new ingredient list? Thank you!

      1. Irina Webb

        Hi, Brenda:
        I’ve tried a new formulation and it is great. I have no concerns about its ingredients and in a process of updating the post. Thank you for asking, Brenda!

  1. Avatar

    Thank you for all of your hard work and I’m glad the search for a safe makeup brand is done! I was wondering if you found the Au Naturale brand to be not as transparent as you would have hoped? I purchased some lipstick, blush, and foundation after I read your posts about their lipsticks.

      1. Avatar

        Let me start by saying I am 35 and am just starting to have a few wrinkles, and have dry cheeks and forehead so I tend to stay away from powder foundations. I love their blush. It is very pigmented so you don’t need much and has a light feel on the skin. Also, it has a small amount of shimmer that gives your skin a more dewy appearance that is very nice. They have both powder and stick foundation, the powder seems to perform as well as any other powder foundations but I don’t generally use this. Their stick foundation took some getting used to since I was used to using liquid. I apply the foundation stick directly to my face in lines and then use a beauty blender to spread it. I would classify it as light to moderate coverage and it tends to look cakey if there are any dry areas around my eyes. Au Naturale also does not offer a primer which I found really helps the foundation go on more smoothly and prevents it from sinking into the mild wrinkles around my mouth and eyes. I also tried their stick eyeshadows. Their light shadows (and highlighter sticks) work great, and I use an angled brush to apply their dark shadow as a liner. Overall I would purchase their lipstick, eyeshadow, and blush again but will continue the search for a good foundation. Excited to try the Crunchi brand next so thank you for your continued work!

        1. Irina Webb

          Thank you so much for providing me with this valuable feedback! That’s what I thought Au Naturale stick foundation would be and that’s why I searched for something better. It sounds like you will like the Crunchi liquid foundation and primer. Please let me know when you try them. ~Irina

  2. Avatar

    Thank you for this information, Irina! I’m excited to check out this brand when I need to replace various makeup items. I know it is hard to know without background info, but do you think it would be okay to wait and change out makeup products as I go, instead of doing another complete makeup bag overhaul? (I currently use: RMS Beauty foundation and eye shadows, Red Apple Lipstick, W3ll People Mascara, Alima Pure Blush.)

  3. Avatar

    Hi there. I follow your posts and I appreciate what you do. However, I’m in Canada and I see that Crunchi doesn’t ship to Canada. They sound amazing but I doubt I’ll ever get to try them.
    Have you heard of Batty’s Bath products? It’s Canadian…just wondering if you have an opinion on their stuff. That’s what I’m currently using but not al products. Only their foundation and eye shadow. I’ve yet to find a natural under eye concealer that is actually flattering.
    Thanks!

    1. Irina Webb

      Hi, Amanda: thank you for letting me know. By the way, Crunchi has plans to add international shipping so you might have a chance to try their products in the future. I have not looked into Batty Bath’s products yet but I can do that if more people ask for this brand. As you can probably tell, I spend a lot of time researching a brand so I do not make hasty recommendations. You can also hire me for a reasonable fee to look at their ingredients and send them my questionnaire: https://ireadlabelsforyou.com/pick-brain-product/ ~Irina

      1. Avatar

        Is Crunchi’s new mascara comparable to the one mentioned here in terms of safety, integrity, and performance?

        1. Irina Webb

          Hi, Sabrina: It is comparable in terms of safety and integrity. As for performance, I am not thrilled about it. Everybody is different though and I hear lots of positive feedback. ~Irina

  4. Avatar

    Hi Irina
    Thanks for another great post! What do you think of the 100% pure line? I’ve been using that the last few years, I think (?) after I read one of your posts on their lipstick. I’ll have to go back and check if that’s how I learned about their line!! Thanks, Joy

    1. Irina Webb

      Hi, Joy, it is nice to hear from you! I do not recommend 100% Pure. Unlike anybody else, they claim to make pigment derived from fruits and other plants. With the exception of henna, plant-derived pigments are not approved by the FDA. There is virtually no data on their safety and stability. The answers that I received from them regarding their pigments and other ingredients did not make me feel assured. Also, I keep wondering if fruit and plant pigments work so great, why is 100% Pure the only company that uses them? I hope you will give Crunchi a try. Let me know what you think. ~Irina

  5. Avatar

    Thanks for doing all this research! You mentioned they use a vegan-friendly ingredient and are cruelty free but is their entire line-up of products vegan? Thanks!

    1. Irina Webb

      Hi, Tonia: Thank you for your question. With the exception of products that contain beeswax, they are vegan. Do you want me to provide you with a list of products that contain beeswax? ~Irina

  6. Avatar

    I just ordered a few items to try. I’m always looking to improve my makeup brands. I’ve been searching for a great non-toxic mascara for over a year now. I’m going to give Crunchi’s a try. Hoping this is the one.
    Thanks Irina for spreading the word on toxins!

  7. Avatar

    Have you looked into Omiana makeup? I’m wondering if it’s worth using up what I have before I switch to Crunchi. Thank you for doing all this wonderful research for us!

    1. Irina Webb

      Hi, Jennifer: I do not normally advise throwing away your current products unless they have obvious carcinogens, endocrine disruptors, and allergens. I spent a few minutes on the Omiana website, I think you are okay with using up their products. Thank you for asking. ~Irina

  8. Avatar

    Thank you! I learned a lot and will try Crunchi’s primer. I have definitely seen balms and maybe powders in tins. I have also seen paper/cardboard but they may have had plastic liners. Are Rachel Perry products still available?

  9. Avatar

    Hi Irina, thank you for your research and reviews. Can you tell me if the Crunchi lipstick actually lasts on your lips for more than an hour or a sip of water? I have other “natural” lipsticks that don’t last so I feel like I shouldn’t bother with wearing them. I realize the unhealthy ones use chemicals to make them last, but was wondering if they have perfected both needs. Thank you.

  10. Avatar

    I’m highly sensitive to rice and rice containing products which my nutritionist suspects is due to arsenic levels. Thank you pollution! I noticed that they use rice in some of their cosmetics. Have they done testing?

    1. Irina Webb

      Hi, Nicole:

      Thank you for asking. The rice powder used in the Crunchi cosmetics has been tested quarterly and contains under 1 ppm, which is 0.0001%, which is consistent with what you generally find in rice we eat. You are right that arsenic is a problem in rice. Have you tried arsenic-free rice? Have you had a grain allergy test? I have been tested for probably all foods so it removes a guessing piece out of eating. 🙂 Let me know what you think. ~Irina

  11. Avatar

    Thank you, Irina. I have tried Crunchi lipstick (the only makeup I use). I was very pleased with the whole experience of ordering from Crunchi. I e-mailed my picture to their makeup artist to get a recommendation. They were very prompt in replying, and I’ve been very happy with the shade (Serendipity) they recommended. I only wish they were cheaper 🙂 I have also tried Au Naturale lipsticks, but wasn’t quite as happy with them. The color does not go on very well; sometimes it’s barely visible even though in the picture the it looks fairly intense.

  12. Avatar
    Melinda Koethe

    I am 75 and am trying the Crunchi line of cosmetics. I love the primer and liquid foundation for toning out my over-used sun exposed skin. It does a fabulous job of coverage. I was disappointed in the mascara however as it seemed very dry and didn’t add any color or volume to my lashes (such as they are). And I did “swash the brush” as you suggested before applying. Overall I’m very happy with the product and plan to continue using it. You have prompted me into several brands of moisturizers and oils I am continuing to use on my very dry skin and I thank you for your research and for taking the time to post about the products. I look forward to every email you send out.
    Please keep up your dedicated mission of trying to keep us and our planet healthy. Even for me, it’s never too late. Right?!

  13. Avatar

    Ordered Crunchi eyeshadow (faux suede, dark brown), lipstick (Marilyn) , makeup primer and base. FABULOUS! Used the shadow as liner and for brows. Doesn’t smear, applies without problem. Have gotten loads of compliments on the lipstick. Great color and STAYS. It’s hard to find a good red that isn’t toxic. Primer and base have great coverage go on easily. Thanks for the information!

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    Irina,
    Can you confirm their products, specifically (bronzer, powder and blush) are non-comedogenic?
    I’m definitely trying out their mascara per your recommendation, and thought I’d try other products as well!
    Thank you!

    1. Irina Webb

      Julia: I have done an extensive research on comedogenicity and concluded that comedogenicity is a controversial issue. There is only one comprehensive scientific review dated back to 1980s, which attempts to classify ingredients on a grade from 0 to 5. It also states that comedogenicity should be evaluated based on an amount of an ingredient used in the product and its interactions with other ingredients in the formulation. There are multiple sites on the Internet that provide scales of comedogenicity. But I have not found any scientific sources for their information. With this said, I did check Crunchi ingredients against that scientific review from 1980s and the Internet websites (I do not know how credible they are) and found no comedogenic ingredients in the bronzer, powder, and blush. So you are good to go. How do you check comedogenicity? ~Irina

    1. Irina Webb

      Thank you for letting me now, Marianna. I used to use and like 100% mascara, too. Before I started questioning their plant-derived pigments. 100% Pure, unlike anybody else, claims to make pigment derived from fruits and other plants. With the exception of henna, plant-derived pigments are not approved by the FDA. There is virtually no data on their safety and stability. The answers that I received from 100% Pure regarding their pigments and other ingredients did not make me feel assured. Also, I keep wondering if fruit and plant pigments work so great, provide a variety of colors, and heavy metal-free, why is 100% Pure the only company that uses them? ~Irina

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    Hi Irina,

    First of all, thank you so much for your site and doing all of this research for us. I’m especially concerned with lead in cosmetics as I am nursing my daughter and her first lead test showed the presence of lead. We found and eliminated the source, but now I am so cautious about anything(which is how I can across your site!)

    Do you have any more information specifically on lead levels or testing in Crunchi cosmetics?

    Thanks again!

    1. Irina Webb

      Hi, Jenny:

      At this point, I was unable to find a cosmetic brand that routinely tests their products for lead and disclose the results of their testing. The heavy metal testing is expensive. Because I still need to use cosmetics and normally cosmetics is not the main concern for heavy metal exposure, I settled for the next best alternative – companies like Crunchi that use EcoCert pigments that are NOT made in China. Have you looked into lead in your drinking water, food, paint, toys that she puts in her mounth? Do you filter water? Does your water filter remove 100% lead? You might want to test your tap or filtered water: https://ireadlabelsforyou.com/receive-clean-water-home/ Let me know what you think. ~Irina

  16. Avatar

    Have you heard of Araza Natural Beauty? Their claim is that they are Paleo Certified and the woman who starts it has celiac disease. I’ve seen several paleo bloggers rave about this cosmetics company.

    1. Irina Webb

      Which aspects of Araza Natural Beauty do you appreciate the most? I would have to contact them to learn whether their mineral pigments are EcoCert-certified and whether they are made in China to minimize potential exposure to heavy metals. You can do that also. ~Irina

  17. Avatar
    Milagros Mendola

    I love ❤️ your honest and informative review! Loved Crunchi so much that I decided to represent them! It’s an amazing experience seeing the company grow with such integrity!

  18. Avatar

    Hi Irina,
    I just went to place an order for Crunchi make up & I realized they do not sell eye liner. Unfortunately they are out of stock on the pink eye shadow so I will have to wait for that to come back in stock. In the meantime Is there a brand you recommend for eye liner?
    As always thank you,
    Tabitha

  19. Avatar

    I’m looking for an eye pencil crayon, if that exists in the non toxic world. As an example I currently use Revlon Colorstay. It has a soft tip. I never have to sharpen it. I hardly ever wear makeup these days because what I have is toxic & any time I do my eyes are burning even though I have used the same brand for several years so I’m looking forward to my Crunchi order arriving. I appreciate your input.
    Thank you,
    Tabitha

  20. Avatar

    Ok thank you very much. I’m guessing where you recommended Au Naturales Brow pencil you do not recommend their Swipe-On Essential Eye Pencil?

  21. Avatar

    Ok that’s great! Thank you so much! I truly appreciate all of the hard work you do and especially your honesty.

  22. Avatar

    I do love reading your posts and value your opinion. I did want to mention one item about essential oils. Pure essential oils do not contain protein and therefore your body can not have a true allergic reaction to them, however, you can develop sensitivities to them. Most companies do not perform purity testing of the oils they use in manufacturing their products so we really do not know the true chemical make up. Most oil supply chains aldulter the oils in some way as standard practice, that is where the problems lie with negative reactions.

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    Hi Irina,
    I’ve seen photos taken of people whose face looks like it has a white powder on it, and read that it’s because of the silica. I see that there is silica in both the foundation and the finishing powder – have you noticed that your face photographs ghostly white in certain lighting?

    1. Irina Webb

      Hi, Sylvia:

      I do not use the finishing powder. There is nothing ghostly about the foundation. Thank you for asking. Are you considering to try Crunchi? What are you currently using? Have a wonderful weekend! ~Irina

      1. Avatar

        Great, thanks!

        I currently only use Mineral Fusion’s mascara, but I am considering trying out all of Crunchi’s products, because I would like to wear makeup for wedding photos. Thanks for this great article, and your response!

  24. Avatar

    Thank you! I love reading your thorough reviews. I’m looking for a safer makeup alternative, and have been drawn to Thrive Causemetics. Do you have information or an opinion on how safe their products are for us?

  25. Avatar

    I no longer wear make-up at all…a natural non-colored chap-stick is the closest I get. I first stopped wearing it when I was pregnant with my son over 5 years ago to avoid any potential toxins/ heavy metals during that time. I had before that worn it pretty consistently so the quick change was pretty stark to me and I didn’t feel very good about myself most days. After awhile I decided I’d just wear make-up for special occasions, events maybe once or twice per year. Last year however I went to put on make-up for a friends wedding and when I looked in the mirror I found I no longer liked that made-up version of myself….somewhere along the line I started to feel better about myself just the way I was…no make-up needed. I removed it (before the wedding) and gave away all my make-up. This got me thinking about all the reasons I thought I needed make-up in the first place….advertising, movies, magazines, and insensitive people who would tell me that I would be “so much prettier if”. If… I would just wear make-up, certain clothes, paint my nails, wear my hair a certain way, pluck my eyebrows….and yes, these are all things people have actually said to me.

    Something else that I have noticed over the past few years is that women now feel make-up is a necessity. Several times I have been out shopping with friends who have limited income and are struggling financially. They’ll be telling me how they only buy “necessities” now. And as they’re saying that they’re tossing a bottle of nail polish and eye shadow into the shopping cart and I’m left wondering when this become something we couldn’t be without?

    So personally I’d recommend before you run out and buy more make-up take some time to consider WHY you where it and why you think you’re not attractive enough without it. And maybe try going without for awhile. You might find you actually like yourself just the way you are.

      1. Avatar

        No, I’ve never dyed my hair for fun or to cover grey hair (which I don’t have yet). Even when my hair does grey though I really can’t see myself ever wanting to dye it. There are just so many cons to hair dye…cost, cancer causing chemicals, or chemicals that can thin your hair. It just doesn’t seem like a healthy option for the environment, you or your hair stylist (if you use one) and hairstylists end up handling and breathing in all kinds of harmful toxins all day from all the various beauty products. Unfortunately the woman who cut my hair my whole childhood died of cancer, and I often wonder if it wasn’t partially due to all the harsh chemicals and fumes she was exposed to on a daily basis.

        That all said I also feel that some of the most attractive women I know are the ones who’ve allowed their hair to naturally go grey and wear it with confidence. In other cultures or time periods grey hair was also considered a sign of wisdom and those with grey hair were very respected. 🙂

        1. Irina Webb

          This is a great attitude to have, Kayleigh. And I hope you will carry it on even when you get grey hair and start aging. I used to be perfectly fine with not wearing makeup but now in my forties, I seem to need that extra boost of youth that makeup can offer. I agree with you on the hair dyes. Hair dyes are an occupational carcinogen. Too bad hairdressers do not learn about that in the cosmetology schools. ~Irina

  26. Avatar

    Hey Kayleigh,

    I also agree with Irina, you have really very amazing attitude and this shows you are not only have beautiful face but, you also have beautiful soul also. Thanks for sharing all your experience. You are doing just amazing work and keep up the same in future.

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    Hi Irina!
    I recently found your blog and am wondering if the Crunchi make-up line is safe for use during pregnancy. I currently use Estee Lauder everything and did not realize how bad the ingredients are. Have you done any research on them?

    1. Irina Webb

      Hi, Kristy: In my opinion, Crunchi is a lot safer than Estee Launder. Know that any makeup may contain trace amounts of heavy metals so, in an ideal world, it is best not use any makeup. However, I personally can’t do, that’s why I found makeup that I consider the safest and that does work. To err on the safe side, it is important not use any loose powders and wipe off lipstick or lip gloss before eating. Let me know what you think if you try Crunchi. Also, it is good to manage your overall exposures. In other words, if you are potentially exposing yourself in one area, make sure you are doubling your efforts in other areas that you can control. For example, do you drink filtered water? What cookware or tableware do you use? Heavy metals can be found in those. ~Irina

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    I can not find any safety testing data on phenethyl alcohol which I know is being used as a preservative in skin care products? Do you have the safety data? Thank-you!!!

    1. Irina Webb

      Hi, Paula: Where are you looking for safety data? Phenethyl alcohol is one of the most studied ingredients. IN fact, it is a food grade ingredient. The World Health Organization expresses no safety concerns using phenethyl alcohol as a food flavoring at current doses. Yes, I have a fair amount of safety data on it. But could you please let me understand your question? ~Irina

  29. Avatar

    Hi Irina! I couldn’t wait to try Crunchi products after reading your review. I’ve been using the primer, concealer, foundation, and lip gloss for a few months and love them all. I love how light they feel, their nice scent and how easily they wash off using a mild cleanser (Blissoma). Thank you so much for your hard work and freely passing along your research!

  30. Avatar

    This was very informative, have you evaluated Young Living cosmetics product line? I am interested in how they compare. Thank you so much.

  31. Avatar

    Hi! Just wondering if you’ve evaluated the W3ll People line? I’m looking at eyeshadows specifically right now and it seems like I can get an equatable product to Crunchi eyeshadows at a fraction of the price.

    1. Irina Webb

      Hi, Jen: thank you for asking. I totally understand why you’re interested in W3ll People eyeshadows. Their non-colorant ingredients look okay. However, due to a variety of pigments, the question about possible heavy metal contamination becomes more important, I think. Would you be up for contacting them and asking them about the origin country of the manufacture of their pigments and what precautions they take to minimize risks of disproportionally high levels of heavy metal contamination? Thank you, Jen. ~Irina

  32. Avatar

    Hi Irina,
    You are the best ever, I really appreciate everything you do for all our wellbeing and safety! I’ve been a static Crunchi user for a while now, and was recently getting a little concerned about the titanium dioxide in their eyeshadows (which I use). I really would love to know how you feel about that? Cause the internet tends to say stay away from titanium dioxide in powders… what are your thoughts?
    Thanks and love, Heather

      1. Avatar

        Hi Irina, thanks so much for responding, I super appreciate it! It does make sense, that’s what I know about titanium dioxide as well – it’s toxic when airborne and inhaled. I guess I was worried because the Crunchi eyeshadows are a pressed-powder. And the powder becomes airborne when applied with a brush. I just got nervous as a long-time Crunchi fan and was wondering your thoughts on that… thanks so much!

          1. Avatar

            Hi again Irina,

            I’ve been thinking about this answer for some time now… and I can’t really get my head around it so I thought I’d write back even though it’s been a while. Not wanting to beat a dead horse, but there is nothing creamy about Crunchi’s packed powder eyeshadow – I use it daily, and numerous shades. And airborne elements are not something we can always “see,” as they can be tiny and even microscopic. So I’m still curious your thoughts on this issue, considering powders produce airborne elements, and these powders are put on the face close to the nose and mouth. Would love your thoughts still. Thanks! 🙂

          2. Irina Webb

            Hi, Heather, you are right, it’s not a good idea to inhale makeup powders. I am able to apply them without getting them airborne. If you can’t apply without getting them airborne, then you probably should not use them. But then again, everything is relative. I am typing this as the whole western coast is burning and having extremely unhealthy air as result… ~Irina

  33. Avatar

    Have you looked into LFF (Look Fabulous Forever)? I’m ready to ditch the clean makeup I’m using and looking for one that will work with mature skin.

  34. Avatar

    Just as a note their shade matching card has been out of stock for awhile, but if you email them a picture of yourself (I just did a selfie from shoulders up) they will give a recommendation of what shade to purchase. (I did this for the foundation and concealer). 🙂

  35. Avatar

    I really appreciate this in-depth review, and the fact that you have no hidden agenda or ties with the company. I want to try now!
    And… 40s? You look half your age, good on you!

  36. Avatar

    What are your thoughts on Crunchi Sunlight? There is an ingredient in there that shows on EWG as being rate a 5 and indicates that it’s an allergen. Crunchi does have an asterisk by the ingredient to indicate that it is certified organic. I have tried a couple Crunchi products and I am really enjoying them.

    1. Irina Webb

      Hi, Janelle: I just updated the post and addressed your question in it. Please let me know if you have further questions. I’m so glad that you’re enjoying Crunchi products. Which ones are your favorite? Thank you! ~Irina

      1. Avatar

        Thank you for the clarification and for updating your post! I did some more research and understand your conclusion completely !!! I was arriving at the same conclusion but wasn’t sure.

        I just recently have tried the Sunlight , a lipgloss and the charcoal bar. I have some more stuff on the way.

  37. Avatar

    I find this bizarre as I received an e-mail from you only 2 days ago that recommended Lily Lolo mascara and today I read that you cannot recommend them?

    1. Irina Webb

      Debbie: I find it bizarre too that you make such a claim. Please forward me the email – would love to see it. You probably confuse me with somebody else. To be clear, there are makeup products from other companies that I recommend but this is the only entire line I endorse. ~Irina

  38. Avatar

    Do you know when the Crunchi blushes are making a comeback? I have Crave and Royal Flush but I’m hoping for a more peachy shade!

    1. Avatar

      Hi, Jennifer! They just announced today that they will have the newly formulated blushes in January. Here’s to 2021♥️ (I know because I’m a Crunchi Advocate)

  39. Avatar

    I’m not sure why some of the other brands you can’t endorse. They are EWG verified for certain products, while the only data from Crunchi on EWG is from 2017 and not EWG verified.This tells me that the ingredients are not being updated.

  40. Avatar

    Good Morning!
    I noticed that BeautyCounter was mentioned and it is not a contender in your favorite products. I was hoping you could/would elaborate . I currently use a lot of their products with the impression that they are clean and working towards even more improvements. However, if that is not the case, I’d love to know . I’ve been presented with the opportunity to try Crunchi but the price is even more than the “comparable” items that I currently use from BeautyCounter, and with the tight budget I have to keep, making the switch is making me nervous. I’m also afraid to leave my comfort zone , as I’ve finally found something that works! Anyways, I’d love to have a better understanding of BeautyCounter products .

    Warm Thanks
    Lauren

    1. Irina Webb

      Hi Lauren: I believe that skincare products should be chosen based on your skin and health conditions, history of an allergic reaction, budget, risk tolerance, and appetite for change. When you say that Beautycounter is not a contender in my favorite products, do you mean that their products are no listed in my shop? I just did not have time to do it yet. ~Irina

  41. Avatar

    Thank you SO much for your blog & just existing in general! I have recently come across the phrase “endocrine disruptors” on my journey with infertility, and as a nurse of 8 years (it’s shameful that I’ve never received education on this in any formal setting) and an enneagram 5, I was fully prepared to dive head first into researching this stuff to death. I’m thankful in some ways that I haven’t conceived yet so that I can learn more about ways to reduce exposing my baby to toxic chemicals, but also truly appalled at all the things that are just killing us that we don’t give a second thought. Thank you so much for your work! I hope to order a few Crunchi items to replace all of my makeup.

    1. Irina Webb

      Hi, Rachel: I know what you mean. I am so glad that you are learning and applying this very important information. Please know that I set up a number of different services such ebooks, consultations, and membership website to help people like you create a healthy home. ~Irina

      1. Avatar

        I tried the Crunchi mascara and used it for several weeks finally realizing there had to be something better. I tried Ilia and have now had it for a week and am looking forward every day putting on mascara. The Crunchi foundation applied with brush is amazing.

    1. Irina Webb

      Hi, El: I am not concerned about alcohol because it is used in very tiny quantities (probably as a solvent in plant ingredients), hence it is listed almost last in the list of ingredients. So in this small quantity, it can’t have any drying effects. And I haven’t noticed any. Does it help? ~Irina

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