Crunchi Non-Toxic Makeup Reviews: the Good & the Bad
Written by Irina Webb
Health-related claims have been reviewed by Myrto Ashe, MD, MPH, IFMCP 
Want the best non-toxic makeup that meets your skin care needs? Inside, I review Crunchi makeup and Crunchi skincare and reveal whether they live up to Crunchi’s clean beauty claims, or whether the negative reviews are true. Plus, I’ll specifically review Crunchi sunlight and daylight facial creams, semi-matte finish foundation, mascara, and other toxin-free beauty and makeup products. In addition, I will address the Crunchi vs. Beautycounter question and show you which one is the best in my opinion.
Crunchi Non-Toxic Makeup Reviews: 10 Reasons I Love It!
In my late forties, I rely on non-toxic skincare and makeup to enhance my youthful looks. As a full-time ingredient researcher, I set my safety criteria rather high. And I am super excited to tell you that Crunchi cosmetics meet my safety standards to the fullest and more! (Check out my website to see how I do my research and determine whether products are safe.)
Having recovered from one autoimmune disease and being in the process of recovery from another, I am careful about what I put on my skin. That is why I meticulously study ingredients to form an opinion about their effect on my health. In the long run, my goal is to make the market a safer place for you and your children.
As for Crunchi, I have reviewed every ingredient used in their non-toxic makeup and skincare products. I believe it is a safe cosmetic brand as all their products are safe. Indeed, all their botanicals are organic and there are no endocrine disruptors, carcinogens, or common allergens. Plus, they use eco-friendly packaging and, thus, take more plastic out of the environment than they put in.
In fact, there are at least 10 reasons I love Crunchi skincare and non-toxic makeup company. Check them out!
Crunchi Advocates for Your Health.
First of all, Crunchi makeup and skincare company advocates for more health-protective legislation.
To clarify, the US Congress created a law to govern the safety of clean beauty and personal care products called the Federal Food, Drug, and Cosmetic Act (the FD&C Act) in 1938. This act created the Food & Drug Administration (FDA).
However, under the FD&C Act, from 1938 – 2016, the FDA banned only 11 ingredients from use in cosmetic products. In 2016, 19 more ingredients were banned, but all of them were used in antibacterial soap.
Further, there are over 10,000 ingredients used in cosmetic and personal care products. The Cosmetic Ingredient Review (CIR) Panel, a cosmetic industry-funded agency, has only reviewed 13% of them for safety.
The good news is there are four bi-partisan legislative bills in Washington D.C. that should make personal care products safer! They include the Toxic-Free Beauty Act, the Cosmetic Fragrance and Flavor Right to Know Act, and the Cosmetic Supply Chain Transparency Act.
These bills should make the job of deciphering ingredients and their contaminants easier. Crunchi makeup company endorses these bills and has been working toward making them a reality. Besides, Crunchi skincare brand is a part of the Safe Cosmetics Leadership Circle which holds legislative briefings. So, they stay abreast of the substance, timing, and specifics of state and federal legislation and safe cosmetics advocacy opportunities.
Crunchi does not Engage in False Advertisement or Greenwashing.
Second, there are no claims on the Crunchi website that their non-toxic makeup products are organic or natural.
Indeed, mineral colorants are not agricultural products, so, by definition, they cannot be organic. Therefore, I appreciate the fact that Crunchi is not engaging in false advertisement. In other words, it tells me that they are not trying to “greenwash” consumers.
The Crunchi Clean Beauty Brand Names Ingredients with Integrity.
Third, Crunchi lists the ingredients of their non-toxic skincare products per INCI naming conventions. It means that they call their ingredients by agreed-upon industry standard names. This tells me that Crunchi has integrity and respect for their customers.
To clarify, if a company does not disclose their ingredients per the INCI naming conventions, sometimes we cannot even know what ingredients comprise the product. This can be a red flag.
Crunchi Tests their Products for Common Contaminants.
Next, I applaud Crunchi for testing their safe and high-performing products for perfluoroalkyl and polyfluoroalkyl substances (PFAS). These are commonly found in makeup and even in some so-called “green” and “clean beauty” products. PFAS are associated with infertility, high cholesterol, insulin resistance, diabetes, impaired immunity, and cancer (source). To clarify, they can be intentionally added to a product or may be present as manufacturing contaminants.
Thus, Leah Segedie (of Mamavation) tested 83 green beauty products for PFAS, and Crunchi makeup found itself in the best category. Neither of Crunchi products had any detectable levels of organic fluorine which is an indicator of possible PFAS contamination. (Learn more about that in the Environmental Health News.)
Crunchi is Non-toxic and Pregnancy Safe Skincare.
If I made my own non-toxic skincare and toxin-free makeup, they would not differ much from Crunchi makeup and skincare products.
In my opinion, Crunchi makes pregnancy-safe makeup and skincare products. Generally speaking, safe cosmetics are also safe for pregnancy, with two exceptions.
First, to be on the safe side, some essential oils are not recommended during pregnancy and breastfeeding. Second, so as not to overdose on vitamin A, it is a good idea to avoid retinol and its derivatives in the products you use on skin. (You can see the list of essential oils in the Safe Shampoo for Pregnancy Step by Step Guide. Also, refer to my Helpful List Of Chemicals To Avoid During Pregnancy. This said, be sure to consult with your medical doctor as to which skincare and makeup products are right for you during pregnancy and breastfeeding.)
Crunchi Skincare is Vegan and Cruelty Free.
I am happy to tell you that all Crunchi cosmetics are vegan. They used to include organic beeswax in some of their toxin-free beauty products’ formulations, but they have replaced it with plant-based waxes, not petroleum. Therefore, they can proudly claim that they are a vegan makeup brand.
Additionally, Crunchi is a cruelty-free makeup brand. They test their clean beauty products on humans only; Crunchi does not test on animals. (By the way, all products I use and recommend – not only Crunchi – are cruelty free.)
Crunchi Cosmetics are Gluten Free.
Further, for people who avoid gluten (like myself), I’m glad to announce that Crunchi non-toxic skincare products contain no gluten.
Also, those products that are not manufactured in a gluten-free facility have a stringent protocol to prevent cross-contamination. In fact, Crunchi tested their lip gloss to confirm that gluten was non-detectable (< 20 ppm). (Find out if you are using a safe lip color!)
Crunchi Uses Environmentally Friendly Packaging.
Ever since my son was born, I have taken environmental pollution personally. It is painful to realize that we leave so much garbage behind for our kids to deal with. What I love about Crunchi non-toxic makeup and skincare company is their sincere concern for the environment. Hence, they use packaging made of easily recycled materials, such as glass, paper, and wood.
For instance, Crunchi eyeliner, eyebrow pencil, and lip crayons are made of wood – the real wood, not a plastic look-alike! Moreover, they use glass for their semi-matte finish foundation, facial sunscreen, facial multi-peptide serum, vitamin C serum, gentle facial exfoliator, and even mascara! Plus, their non-toxic eyeshadows, bronzer, and blush come in paperboard packaging. (First purchase of $50+ gives you $10 off!)
Although it is not feasible to avoid plastic completely, 100% of their plastic is free of phthalates and BPA (and other bisphenols).
Above all, it always makes me happy to see no plastic wrapping every time I receive a new order of these safe makeup and non-toxic skincare products.
Crunchi Makeup & Skincare Company Helps Women.
As a direct sales company, Crunchi provides opportunities for women to earn income in the comfort of their homes and in the pockets of their busy schedule.
The best news is that they offer an extensive training program as well as many resources and tools to help women develop their businesses. Crunchi does not use any “predatory practices,” meaning that they do not make any promises of unattainable riches. As with any business, you have to put work into it to make it successful.
To learn more about non-toxic makeup and skincare advocate opportunities, visit the Crunchi website and do not hesitate to email me.
Crunchi Addressed All My Questions in Detail.
Last but not least, one of Crunchi’s co-founders Melanie Petschke took time to call me personally to give answers to all my questions. Her integrity, knowledge, and passion to create a well-performing safe makeup brand impressed me a lot!
I have been in touch with Crunchi’s product development team on a regular basis. Moreover, Crunchi values my opinion on the safety of ingredients for their new cruelty-free makeup and non-toxic skincare products. That is how I know their non-toxic makeup and skincare ingredients in and out!
Crunchi Daylight Facial Cream Review
Definitely, my top favorite cream is Crunchi Daylight Cream, the most hydrating face moisturizer I have found among the affordable ones. It owes its hydrating ability to sodium hyaluronate and Chondrus Crispus extract that draw water into the skin and make it plump and firm. (First purchase of $50+ gives you $10 off!)
For your information, Crunchi Daylight Facial Cream has passed a tough exam on hydration in the high desert in Colorado. Although the climate here is very dry, my skin remains normal and feels great thanks to this facial moisturizer. (For a detailed ingredient review, please refer to my post about this hydrating face moisturizer.)
Crunchi Night Cream Review
As a clean beauty product, Crunchi Nightlight Advance Facial Cream is toxin-free, and it is nourishing, light, absorbent, and non-greasy. Indeed, Hibiscus Sabdariffa flower acid provides deep hydration without making the skin greasy. ($10 off 1st purchase of $50+)
Also, I love the nutrient-rich oils, such as jojoba, avocado, and sesame, and powerful antioxidants, such as organic rose petals, sage, and ginko biloba. These ingredients help to protect your skin from environmental stressors. Remember that I studied every ingredient of all Crunchi non-toxic skincare products and deemed them safe based on my 5-step research method.
As I mentioned above, Crunchi cosmetics, including its non-toxic vegan makeup, are packaged in recyclable containers. Thus, both day cream and night cream come in glass bottles with BPA/phthalate-free lids.
Crunchi Sunlight Review
Next, I really like Crunchi SPF 30 Sunlight Facial Sunscreen that has a good concentration of non-nano zinc oxide (12.5%). However, due to non-whitening zinc oxide and many emulsifying ingredients, it leaves almost no white cast. Plus, it contains nourishing ingredients, such as squalane and certified organic shea butter and grape seed oil. ($10 off 1st purchase of $50+)
Additionally, the broad-spectrum SPF 30 protects against UVA as well as UVB rays to help decrease the risk of skin cancer and early signs of aging. Plus, it has non-GMO ingredients, fragrance, and essential oils. Just as Daylight cream and Nightlight cream, Crunchi Sunlight cream is lightweight, non-greasy, hydrating, and fast-absorbing.
By the way, Crunchi Sunlight tested negative for benzene, which can be a problem with some sunscreens. And its preservatives are some of the safest: phenethyl alcohol and COSMOS-approved sodium phytate, glyceryl caprylate, and glyceryl undecylenate. Check out my Non-Toxic Face Sunscreen Guide to see how Crunchi safe sunscreen compares with others.
Crunchi Multi-Peptide Serum Review
Before we talk about Crunchi cruelty-free non-toxic makeup, I would like to review two new products in the Crunchi skincare collection. One of them is Crunchi Goldenlight™ Multi-Peptide Serum, packaged in recyclable glass with a glass dropper.
The best part is that it contains FOUR collagen-stimulating peptides that work overtime to help reduce the signs of aging. Thus, they visibly plump fine lines, and firm and tighten the skin, leaving it with a natural glow. Importantly, the natural glow does not come from silicones common in anti-aging creams and serums. It comes from the health of your skin that this serum helps you acquire.
Is there anything wrong with silicones?
Well, of the two types of silicones – linear and cyclical – the linear ones, such as dimethicone, seem to be safe. On the other hand, the cyclical silicones, such as cyclotetrasiloxane (D4), cyclopentasiloxane (D5), and cyclohexasiloxane (D6), may contribute to endocrine disruption and reproductive issues. Unlike with carcinogens, allergens, and irritants, even small doses of endocrine disruptors matter. (Check out my blog post about cyclopentasiloxane and other cyclical silicones.)
While silicones simply mask the appearance of wrinkles without improving the skin’s condition, peptides, particularly signaling peptides, provide anti-wrinkle properties. For me, in my late forties, this feature is especially valuable and desirable in non-toxic skincare products. (Learn more about the Goldenlight Serum and its ingredients, e.g., hyaluronic acid.)
Crunchi Eye Cream Review
Finally, no Crunchi cosmetics review would be complete without mentioning Powerlight™ Eye Cream, clinically proven non-irritating for the eyes. It definitely belongs with Crunchi pregnancy-safe skincare applied under non-toxic makeup. ($10 off 1st purchase of $50+)
Once I forgot to order a refill and went for several weeks without using this eye cream. I could totally see the difference! After all, it is designed to help reduce the appearance of wrinkles, minimize the appearance of dark circles, and temporarily reduce the appearance of puffiness. Dark circles are what I usually struggle with, and Crunchi Powerlight Eye Cream helps me with that a lot!
Further, it has no fragrance and no essential oils. Ingredient-wise, it contains some of the safest preservatives: phenethyl alcohol, and COSMOS approved sodium phytate, glyceryl caprylate, and alcohol. Plus, it features niacinamide (vitamin B3), organic green tea, hyaluronic acid, vitamin C, squalane, and palmitoyl tripeptide-38.
To clarify, palmitoyl tripeptide-38 is a collagen-stimulating peptide, as opposed to inhibitor peptides (Botox-like), such as acetyl hexapeptide-8. The latter can impair memory in the long-term because they block the release of acetylcholine, a neurotransmitter involved in muscle contractions.
Mind you, the clear white “fiber” appearance on the cream is normal. It is part of the ingredient delivery mechanism designed for optimal active ingredient absorption and efficacy.
Also, this clean beauty skincare product is packaged in a small recyclable glass jar with a 100% BPA-free and phthalate-free recyclable lid.
My Crunchi Makeup Review: 6 Reasons Crunchi Ingredients are Safe and Non-Toxic
Since I was a teenager, I have always loved wearing makeup. As I mentioned earlier, in my late forties, I rely on non-toxic makeup (and non-toxic skincare) to enhance my youthful looks.
When I started trying newly emerging safe cosmetic brands (not all of them were truly safe, by the way), the question arose: Is clean beauty worth it? I think it is better not to wear any makeup than to wear toxin-free makeup that runs, sheds, does not stay on or cover, or is the wrong shade.
For the sake of research, I have looked into quite a few makeup brands that claimed to be safe, including:
- Kosas
- Osmia
- Rejuva
- Lily Lolo
- Honest Co
- Ilia Beauty
- 100% Pure
- W3ll People
- Hynt Beauty
- Dime Beauty
- Mineral Fusion
- Thrive Causemetics
- Vapour Organic Beauty
Unfortunately, they all either fell short of my standards or did not respond to my questions about heavy metals in their pigments. (Read on to find out why these questions are important as well as how Crunchi compares to Beautycounter makeup.)
As you can see, Crunchi makeup was not my only option, but I ended up choosing Crunchi because of their safe ingredients. Check out the six reasons I consider Crunchi skincare and makeup safe and non-toxic!
Crunchi Uses Only Mineral Pigments.
First, I like the fact that for their non-toxic makeup, Crunchi uses only mineral pigments that are NOT made in China.
For your information, the raw materials for colorants are either petroleum or minerals that come from the earth. Since the earth’s crust has naturally occurring heavy metals, they end up in dyes and pigments used in cosmetics.
Admittedly, trace amounts of heavy metals are present in both types of cosmetic colorants: petroleum-based and mineral. But in addition to heavy metals, petroleum-based pigments may also contain trace amounts of contaminants specific to petroleum. For example, they may include carcinogenic and endocrine disrupting benzo[a]pyrene and polycyclic aromatic hydrocarbons (PAHs). Find out what contaminants they may have on the FDA website.
In fact, FDA test results of 400 lipsticks in 2010 raised consumers’ awareness of heavy metal contamination in cosmetics. According to the test, most lipsticks contained lead, and the highest amount was 7.19 parts per million (ppm). In my post about lead in lipstick you can learn more about other test results.
Therefore, I recommend clean beauty brands that use only mineral pigments, such as Crunchi makeup and non-toxic skincare.
Mineral Pigments in Crunchi Cosmetics are Certified by EcoCert.
Furthermore, the mineral pigments (iron oxides) in Crunchi non-toxic makeup are certified by EcoCert, a European Union certification. Specifically, this certification guarantees that their pigments are truly natural and free of any synthetic and potentially harmful additives.
There is another reason I appreciate the fact that Crunchi’s pigments meet EcoCert standards. Namely, EcoCert pigments must adhere to the European Union limits for heavy metals. Thus, I believe EcoCert is a great standard for safe makeup pigments.
Please know that any makeup may still contain residues of heavy metals, so avoid inhaling or ingesting it. Also, do not let your kids play with makeup. In my post Heavy Metals in Makeup, you will find out how you can reduce your exposure to heavy metals.
The Levels of Heavy Metals in Crunchi Makeup are Below the Limits.
In my experience, most makeup companies rely solely on information provided by their suppliers. Therefore, it is reassuring that Crunchi tests their toxin-free makeup for heavy metals in an independent lab. Crunchi knows about trace amounts of heavy metals in their products because the lab can detect extremely low levels.
As of today, heavy metal levels in Crunchi non-toxic skincare and safe makeup products are well below limits considered to be safe. Thus, for lead and arsenic, the minimum detectable levels are 0.003 ppm, and for mercury and cadmium – 0.001 ppm. The following table shows the upper limits for heavy metals in cosmetics established by the European Union, Canada, and United States.
| EU | Canada | United States* | |
| Lead | 10 ppm | 10 ppm | 10 ppm |
| Arsenic | 3 ppm | 3 ppm | no finished product limit |
| Cadmium | 1 ppm | 3 ppm | no guidance |
| Mercury | 1 ppm | 1 ppm | 1 ppm** |
* The US does not legally enforce these limits; it just provides guidance. **The US permits an upper limit of 65 ppm for mercury if used as a preservative in eye products.
Crunchi cosmetics brand strives to achieve the lowest possible heavy metal levels for their non-toxic makeup. Consequently, they invest in the highest purity grade colorants available (e.g., iron oxides) from reputable US suppliers. None of their mineral pigments come from China, which is important because of pollution and lenient regulations in China. Additionally, Crunchi suppliers ensure that the mica does not involve child labor.
Preservatives in Crunchi Non-Toxic Makeup and Skincare are Safe.
If you are a regular reader of my blog, you probably know that I always emphasize the importance of preservatives. Even clean beauty products, if they contain water, must have preservatives to protect them from mold and bad bacteria growth. If you have a compromised immune system, harmful bacteria can become very dangerous. Read more about scientific studies on the ill effects of bacteria in my WaterWipes Baby Wipes post.
However, some companies seem to either not disclose preservatives or simply do not use them altogether, which is dangerous. Therefore, I appreciate the fact that Crunchi non-toxic skincare and makeup contain safe and effective preservatives.
For instance, Crunchi cosmetics do not use controversial grapefruit seed extract (GSE) for preservation. Contrary to the claims about its antimicrobial properties, studies show that natural GSE does not have antimicrobial properties whatsoever. Moreover, its antimicrobial properties come from additional ingredients that are not that harmless. To learn what these ingredients are, please read my post about WaterWipes Baby Wipes.
Other Ingredients in Crunchi Vegan Makeup and Skincare are Fine.
To begin, how do I know whether an ingredient is acceptable? In addition to the EWG, I turn to scientific studies in the US National Library of Medicine, the US Cosmetic Ingredient Review Panel reports, and to the European Chemicals Agency (ECHA) database. (If you turn to EWG, learn how to use the Skin Deep database the right way.)
The good news is that, first, Crunchi pregnancy-safe makeup and skincare ingredients are non-GMO. Second, there are no ingredients known to increase the risk of cancer or endocrine disruption, or any established allergens. (Generally speaking, anything can cause an allergy in some people, even chamomile, coconut, and avocado.)
Further, Crunchi has an extensive list of ingredients (which I advised on) that they banned from use in their products. Actually, the list could be longer if it contained harmful ingredients irrelevant to non-toxic skincare and makeup products. (For instance, some companies boast their glass containers are “BPA free” whereas glass does not contain BPA in the first place.)
Additionally, Crunchi cosmetics use plant extracts and oils that are almost always organic, which is rare to find. Besides, if they cannot guarantee that the source was organic, they do not mark the ingredient as organic.
Note that it’s impossible to create well-performing toxin-free makeup using only plant oils and extracts, without any synthetic ingredients. However, the safe synthetic ingredients Crunchi uses in their toxin-free beauty products allow them to strike the right balance between performance and safety.
The Skin Deep Database Rated Crunchi Products Favorably.
Indeed, the EWG Skin Deep Database gave almost all Crunchi clean beauty products its best rating of 1 or 2. Only two products have a rating of 3 (on a scale with 10 as the most toxic). They are the Crunchi Shattered Mascara and Smart Primer. Note that in 2023, the EWG changed their rating of Crunchi Beautifully Flawless Foundation from 3 to 4, even though the ingredients had not changed.
Thus, it is important to know that the safety rating of ingredients in the EWG Skin Deep database often varies. Specifically, the ingredient rating depends on whether the reviewed product is a part of the paid EWG Verified Program. In other words, the EWG does not review the documentation of ingredients and their amounts in the products added to the database for free. (Take a look at this post about the EWG, to learn to use the EWG Skin Deep Database the right way.) Consider the following example.
Dimethicone
The main reason the EWG downgraded the rating of Flawless Foundation to 4 is dimethicone. (We will talk about dimethicone in Crunchi makeup in a bit, so stay with me!) At the same time, the EWG approves of the dimethicone in the paid EWG Verified products such as Mineral Fusion foundation or Beautycounter Skin Twin Featherweight foundation.
Similarly, iron oxides, the safest makeup pigments, are rated at 3 in the non-verified Crunchi toxin free beauty products, but they are not flagged in the paid EWG Verified Program. Another interesting fact is that Crunchi mascara has a rating of 3 because of only one ingredient – sodium hydroxide. True, it can be corrosive in large amounts. In reality, Crunchi uses a minuscule amount of it to adjust the pH of this non-toxic makeup product to make it pH-balanced and non-irritating for the eyes.
The EWG And The Amounts Of Ingredients In Clean Beauty Product Formulations
To begin, Crunchi facial moisturizer (Daylight Cream) contains organic sweet orange oil that the EWG rated at 5. Although essential oils can be allergenic, their amount in a product makes a difference. (When it comes to baby products, I prefer those that are free of essential oils altogether.) However, the EWG does not take into account the amounts of essential oils in clean beauty products.
In addition, the EWG voices a concern that orange oil in Crunchi makeup has a link to phototoxicity. But again, it does not seem to differentiate between the sweet orange (Citrus Sinensis) and bitter orange (Citrus Aurantium) oil. While Crunchi daylight cream contains organic Citrus Sinensis oil, the EWG rates it as Citrus Aurantium Dulcis peel oil. Why is this so important?
Well, Robert Tisserand, a renowned expert in aromatherapy, explains in his book Essential Oil Safety what causes phototoxicity. Namely, furanocoumarins are responsible for phototoxicity. When essential oil researchers identified and quantified furanocoumarins, they found them in bitter orange, lemon, lime, and grapefruit. That is to say, they did not find them in sweet orange oil. Hence, it is not phototoxic.
If I had my own non-toxic skincare line, I would also use sweet orange oil for its delicate and delicious scent. And I am sorry that this essential oil confusion causes some misunderstanding regarding Crunchi non-toxic makeup and skincare ingredients.
Crunchi Negative Reviews Examined
For starters, the ingredient in Crunchi pregnancy-safe makeup that has generated some controversy is dimethicone. Known as silicone oil, it helps spread the Crunchi foundation well and even mask wrinkles.
At first, I tried to avoid using products containing dimethicone, apprehensive of breakouts (as some claimed on the Internet). But I did not have any!
Also, I looked into its safety closely. While there are many negative remarks about dimethicone on the Internet, the information I have found lacks references. What I see happening is one concerning comment multiplies into tens of concerning comments, but none of them cites their sources. Consequently, the ingredient develops a bad reputation on the Internet, even though it does not deserve this reputation.
For this reason, I always do my own research and rely on scientific sources. In this case, I searched high and low but found no scientific evidence linking dimethicone to any health concerns. Instead, I found comprehensive evidence to the contrary. That is why I believe it is okay to use dimethicone in non-toxic makeup. (Consider reading my post about dimethicone in safe makeup to learn more.)
Crunchi Semi-Matte Finish Foundation Review
What I like about Crunchi’s Beautifully Flawless foundation the most is that it spreads easily, evenly, and smoothly. It is very lightweight but provides full coverage. Plus, it is very economical – half a pump is enough – and packaged in a recyclable glass bottle with a 100% BPA- and phthalate-free pump. ($10 off 1st purchase of $50+)
Just as other Crunchi skincare and makeup products, the balanced satin and semi-matte finish foundation is cruelty-free and vegan. It uses only mineral pigments, and its preservatives are COSMOS/ECOCERT approved (European certification for organic and natural products).
Moreover, it features Tremella Fuciformis (Mushroom) Extract that helps reduce wrinkles by increasing the presence of superoxide dismutase (SOD) that fights free radicals. (Read my review of each ingredient of this non-toxic makeup product as well as my guide to Finding a Clean Foundation where I group the most popular facial foundations in the “worst-bad-better-best” categories.)
I like this safe clean beauty product because it helps me look younger! Before applying Crunchi liquid foundation, I like to use Crunchi Smart Primer to maximize the performance of the liquid foundation. Also, for a dewy effect, I use Crunchi non-toxic highlighter. If you are not sure what shade is right for you, get the shade sample card first. Alternatively, email me your picture in the natural light without makeup, and I will help you choose.
Crunchi Brush Review
For maximum results, it is best to apply Crunchi makeup with vegan makeup brushes (as opposed to fingers, sponges, or pads). For example, especially if you need only light coverage, it is best to apply the Beautifully Flawless foundation with the No. 1 Flat Top Brush. ($10 off 1st purchase of $50+)
In total, Crunchi carries 12 professional-grade vegan brushes. I have a friend who is a professional makeup artist, and she confirms that the brushes are professional-grade. In fact, I own and use them all and can attest to their high quality. They are durable and a great investment.
Crunchi Eyeshadow Review
Next, Crunchi skincare and makeup list would be incomplete without vegan, cruelty-free, and talc-free eyeshadow with mineral pigments. To ensure high purity of mineral pigments for their non-toxic makeup, Crunchi verifies they do NOT come from China.
Further, Crunchi offers a variety of eyeshadows including individual shades and eye shadow palette bars. I love the fact that my favorite Shadow Bar Vol II contains all the colors I need! Both individual shades and palette bars are packaged in plastic-free paperboard. ($10 off 1st purchase of $50+)
Crunchi Mascara Review
I am glad that as a safe cosmetic brand, Crunchi came up with a formulation for a non-toxic mascara, packaged in a glass tube.
Indeed, Crunchi vegan Shattered Mascara has a safe and effective preservation system, which is important to keep infections away from the eyes. Besides, it was clinically tested and found to be non-irritating to the eyes (and I can attest to that). ($10 off 1st purchase of $50+)
Like all Crunchi makeup products, the mascara contains ECOCERT-certified high purity mineral pigments NOT sourced from China. Pigments that are not from China reduce the risk of heavy metal contamination. Actually, Crunchi tested both their non-toxic makeup and non-toxic skincare products for heavy metals using a third-party lab, and the results were outstanding!
Additionally, Mamavation included Crunchi Shattered Mascara in her PFAS study, and it showed no detectable levels of organic fluorine (an indicator of the possible presence of PFAS).
As for its performance
if you live in a humid climate or have oily eyelids, you might not be happy with Crunchi mascara. However, if you are looking for a truly non-toxic mascara, it is a good idea to give it a try. Personally, I use the following system.
First of all, I apply no more than 3 coats and wait for each coat to adhere to avoid shedding. Then, I use Crunchi eyeliner to accentuate my eyes, so I don’t have to rely on mascara to achieve that. Last, after applying the concealer and Beautifully Flawless foundation, I use the finishing powder around my eyes, too. ($10 off 1st purchase of $50+)
Crunchi Bronzer Review
Crunchi clean beauty bronzer comes in a cool shade C50, perfect for contouring, and a warm shade W100, for a tanned look. You can absolutely use them together, too. ($10 off 1st purchase of $50+)
As all Crunchi non-toxic skincare and makeup products, the bronzer is cruelty-free and vegan, packaged in plastic-free paperboard. The best brush to apply the bronzer is brush number 3. To learn how to apply the bronzer (or other Crunchi makeup), click on the How to Use Tab on the product page here.
Crunchi Blush Review
Another item among Crunchi non-toxic makeup products I cannot do without is Cheekmate Blush. I apply the blush with Crunchi vegan brush number 4, and it lasts the whole day. And, of course, I appreciate its plastic-free packaging. ($10 off 1st purchase of $50+)
Again, just as with all other Crunchi skincare and makeup products, the blush is gluten-free, non-GMO, cruelty-free, and vegan. Besides, it contains organic olive, jojoba, and argan oils and is made only with mineral pigments without any synthetic dyes.
To reiterate, the pigments are ECOCERT-certified and do NOT come from China, which reduces the risk of heavy metal contamination. The tests for heavy metals conducted by a third-party lab showed insignificant levels, way below European and Canadian limits. Plus, Crunchi tested for fluorine, a proxy for PFAS, and the tests revealed non-detectable levels of fluorine. That is why I believe that Crunchi is a non-toxic makeup and skincare brand.
Crunchi Translucent Finishing Powder Review
Recently, Crunchi added to their safe makeup the translucent finishing powder, made entirely of silica. Since I had never used this kind of product before, I was not sure if I needed it. However, after having tried it, I have become obsessed with it! Indeed, the translucent powder masks my wrinkles and pores and creates a “filtered” look, hiding the layers of foundation, concealer, blush, and bronzer. ($10 off 1st purchase of $50+)
I am really happy with this new Crunchi makeup product (as well as with all Crunchi skincare and makeup products)! It helps me not only control the oily shine, but also prevent shedding of the mascara when I apply it around my eyes.
For your information, it is a good idea to apply the powder on the foundation before the foundation dries. This way it will melt into your skin and produce a smooth and velvet effect.
Also, I think it is best to apply the finishing powder with Crunchi brush no. 2, but brush no.1 (the foundation brush) is fine, too.
Importantly, the packaging is made from plant-based and renewable ingredients, including bamboo, rice husk, coconut shell, and green tea leaves. I consider these materials fitting for non-toxic makeup.
Crunchi Lip Gloss Review
Because we can ingest small amounts of lip products, I am very picky about the ones I use. There was a time I gave up wearing lip products altogether because I could not find a safe one. Actually, I describe the potential harm of lip products in my blog post Protect Yourself from Lead in Lipstick.
After I discovered Crunchi safe cosmetic brand, I fell in love with their lip gloss. It is truly moisturizing and glossy and helps me with my dry lips. My current favorite color is Date Night. By the way, Crunchi makeup has expanded into a new lip gloss shade too – Mulberry Mint. Check out the Crunchi website here. ($10 off 1st purchase of $50+)
Please know that the shades look different on different lips. Thus, for me, the Mulberry Mint shade is too dark, more like an evening color. But my friend can barely see it on her lips! I guess, it is all individual and depends on your skin tone, eye color, and hair color. (Learn more about Crunchi lip glosses in my post The Best Vegan Lip Gloss.)
Here is a picture of me wearing Crunchi semi-matte finish foundation (shade 2.5) and Namaste lip gloss.
Crunchi vs. Beautycounter Non-Toxic Makeup
To begin with, I contacted Beautycounter shortly after they had started their clean beauty brand. At that time, some of their products contained phenoxyethanol as a preservative, talc, and non-mineral pigments. However, I was excited about their claims of unique purity of their toxin-free makeup colorants. Unfortunately, they did not back up their claims with documentation, and I initially wrote a critical review.
The good news is that now Beautycounter discloses their third-party test reports, so I updated my review accordingly. In fact, I even signed up with them as a safe makeup and non-toxic skincare consultant.
Just like Crunchi makeup, Beautycounter has been removing talc from their products and is becoming a talc-free makeup company. Lately, talc has been in the news for two reasons. First, some talc used in cosmetics was found to be contaminated with carcinogenic asbestos (source). And second, there are multiple lawsuits alleging that talc used in personal hygiene caused ovarian cancer (source). The good news is that Crunchi uses no talc in their non-toxic makeup, even if it has no asbestos.
To learn more about pros and cons of Beautycounter vs. Crunchi, read my honest Beautycounter review here.
Conclusion about the Crunchi Makeup and Skincare Line
To sum up, I can say that I use Crunchi vegan makeup and skincare products almost exclusively because I researched every ingredient of every product. Also, I interviewed Melanie, a co-founder, and compared Crunchi safe cosmetic brand with many others. As a result, I feel comfortable with their clean beauty products and trust the company.
In addition, I appreciate the absence of claims that their cruelty-free makeup and non-toxic skincare products are organic or natural. It is truly refreshing as I feel that they are not trying to greenwash me. I know how hard they work to produce well-performing vegan and safe products packaged in eco-friendly packaging.
Above all, I love the fact that there are quick and helpful videos on how to apply Crunchi makeup. Needless to say, I have watched them all! And with practice, now I can do my non-toxic anti-aging beauty routine from start to finish in 6 minutes!
You can buy Crunchi toxin-free makeup and skincare products on the Crunchi website. ($10 off 1st purchase of $50+).
Browse my shop for options of non-toxic skincare and other safe products. Additionally, book a consultation with me if you need any assistance understanding clean beauty or other products.
FAQ
What is Crunchi?
The name “Crunchi” is based on the concept of a crunchy – a person who makes changes in their lifestyle to reduce exposure to toxins. These people strive to purchase organic products, are conscious about the environment and animals, and are informed consumers.
Where to buy Crunchi makeup?
You can buy Crunchi non-toxic makeup and skincare products on the Crunchi website. To give me credit for your purchases, be sure to see my name in the top right corner when you shop.
What are your favorite Crunchi products?
Crunchi Translucent Finishing Powder
What is the Crunchi return policy?
You can return Crunchi products for any reason for store credit within 30 days. Some exceptions may apply such as samples and sales items. If you receive a damaged product (personally, I have never received a damaged product), contact Crunchi at [email protected] right away.
Is Crunchi makeup worth it?
In my opinion, it is. The mainstream media talks a lot about makeup that can be contaminated even with asbestos and PFAS (source and source). Therefore, it is a good idea to use clean beauty products tested for contaminants.
Also, when we apply products on our skin, we can be exposed to contaminants through dermal penetration and inhalation. True, the dose matters when it comes to carcinogens, irritants, and allergens. However, endocrine disruptors can act in very tiny doses. Hence, many birth control pills are delivered at 20 micrograms (mcg) of estrogen. To illustrate this amount, take the following example. Let’s say we have a kid’s sandbox with 150 pounds of sand in it. 20 mcg in a gram would be the equivalent of ¼ teaspoon in a 150 lbs sandbox.
Is Crunchi makeup clean?
I believe Crunchi products are clean. I have researched every ingredient of all Crunchi non-toxic makeup and skincare products. Also, I am in touch with their product development and production team. Plus, Crunchi values my input on ingredient selection. This has not happened with any other company, and I have been researching the clean beauty market of products since 2013!
Does Crunchi carry makeup samples?
With one exception, Crunchi does not sell samples because they pollute the environment. You can buy a foundation sample card; however, not all shades are included in the card. The main thing to know is that you can contact me for help with selecting the right shade for you. Just email me your picture in the natural light without makeup.
How To Find A Crunchi Advocate?
You can contact Crunchi customer service to help you find an advocate, or you can choose me. It is easy to do. Simply make a purchase through my affiliate/advocate link. By the way, there is a $10 discount embedded in my link on the first purchase of $50+. Keep in mind, though, if you bought from Crunchi before through some other advocate’s link, your purchase will be attributed to that initial advocate even if you attempt to purchase with my link. If you want to switch advocates, you will have to contact Crunchi to make that switch.
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5 Powerful Steps To A Non-Toxic Home
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Hello:
What do you recommend to remove eye and face make-up? Thank you
Hello Monica:
Please type the search word “makeup remover” in the search bar on our website to see our recommended non-toxic options.
Hello Irina:
I am interested in replacing my skincare and make-up. I have been using Beauty Counter, but read you reviews on it and Crunchi as well. Does Crunchi use soy in their products? I have to avoid that for health reasons? Thank you.
Hello Monica:
We have used “ingredient glossary” on Crunchi website to check that out and didn’t see any products come up that would use this ingredient, but please see for yourself. Thank you!
I am sensitive to products that have any scent. Even if it is a natural scent, it may still trigger a migraine. Do you have any information on what Crunchi products do not smell. It is great to find a product that checks so many boxes. Thank you!
Hi Sandy! Thank you for reaching out to I Read Labels For You! Crunchi makes some skincare and makeup products without essential oils:
Crunchi Goldenlight Multi-Peptide Serum, Crunchi Powerlight Eye Cream; with the exception of some lip glosses that contain peppermint essential oil, all Crunchi makeup products do not contain essential oils. Note, though, that Crunchi does not use any masking fragrant ingredients either. It means that the aroma of the non-toxic natural ingredients their products are made of may still come through. It depends on the personal nose sensitivity of a product user. In our case, for example, we do not sense any smell.
Hi Irina! I read the Ingredients of Crunchi Foundation. What do you think is Dimethicone safe for the skin? By the way, it’s a type of silicon.
Hi Sara! Thank you for reaching out to I Read Labels for You! And thank you for the question! We have a blog post devoted to dimethicone. Please, check it out: https://ireadlabelsforyou.com/dimethicone-belong-toxin-free-makeup/
Hi Irina! Just wanted to say thank you for all the work you do to make things easier for us! I’ve been searching for a good, clean primer and was excited to try Crunchi, but I’m in Canada and they don’t ship here. What would be your next best suggestion for a makeup primer?
Thanks again!
Hi Amber! On our free website, we do not normally focus on reviewing products made in Canada. However, if you select a few products from the ones available to you there, Irina can advise you on their safety in a private consultation here: https://ireadlabelsforyou.com/services/
Thank you for posting this! I have read and re-read a lot of it! Question- are there ways to get discounts or are there regular sales on Crunchi make up? It would be so nice if there was!
Hi, Tiffany: thank you for asking. You can get a 50% discount on up to 6 products and a $25 credit and more if you host a party/workshop and your guests will buy Crunchi products with your link. Would you like to learn more about that? ~Irina
I’m sorry to confuse you. Basically what is the difference between Crunchi and Limelife with safe ingredients
Hi, Tacia: I am confused too. 🙂 Why do you think that Limelife line is compatible with Crunchi? I just looked at the Limelife foundation and I see talc, synthetic dyes, phenoxyethanol, and ozokerite. All the ingredients that I don’t adhere to IRLFY standards. Would you want to attend my Clean Beauty Workshop where I teach a 10-second superpower method to understand product safety? Please email me if you’d like to learn more. By the way, Crunchi is having a sale on skincare products right now. My favorite hydrating cream is on sale too. You can read more about it here: https://ireadlabelsforyou.com/hydrating-face-moisturizer-binds-water/ ~Irina
I have recently switched from Limelife to Crunchi. Game changer for my skin. I love how lightweight all the skincare and makeup feels on my face. It’s a wonderful feeling knowing my sun damaged skin is covered without feeling like I have anything on. I have been comparing the two lines and reached out to several LL distributors for help but I have had no luck. I seriously got a email that said. Some of our products contain ingredients that may differently affect your skin due to your sensitivity. We use non toxic products. I was blown away with the lack of facts on that. So, with that being said, maybe you have more helpful information.
Hi, Tacia: I am not sure what your question is and what you are trying to do. Could you clarify, please? ~Irina
You’re not concerned with the foundation having alcohol?
Hi, El: I am not concerned about alcohol because it is used in very tiny quantities (probably as a solvent in plant ingredients), hence it is listed almost last in the list of ingredients. So in this small quantity, it can’t have any drying effects. And I haven’t noticed any. Does it help? ~Irina
You’re ok with the alcohol content?
Hi, Sue! Could you tell me which products are you referring to? Thank you! ~Irina
I tried the Crunchi mascara and used it for several weeks finally realizing there had to be something better. I tried Ilia and have now had it for a week and am looking forward every day putting on mascara. The Crunchi foundation applied with brush is amazing.
Thank you for your honest feedback, Dianne! There is a bit of a learning curve on how to apply Crunchi mascara. And it’s tricky in humid climates. ~Irina
Thank you SO much for your blog & just existing in general! I have recently come across the phrase “endocrine disruptors” on my journey with infertility, and as a nurse of 8 years (it’s shameful that I’ve never received education on this in any formal setting) and an enneagram 5, I was fully prepared to dive head first into researching this stuff to death. I’m thankful in some ways that I haven’t conceived yet so that I can learn more about ways to reduce exposing my baby to toxic chemicals, but also truly appalled at all the things that are just killing us that we don’t give a second thought. Thank you so much for your work! I hope to order a few Crunchi items to replace all of my makeup.
Hi, Rachel: I know what you mean. I am so glad that you are learning and applying this very important information. Please know that I set up a number of different services such ebooks, consultations, and membership website to help people like you create a healthy home. ~Irina
Good Morning!
I noticed that BeautyCounter was mentioned and it is not a contender in your favorite products. I was hoping you could/would elaborate . I currently use a lot of their products with the impression that they are clean and working towards even more improvements. However, if that is not the case, I’d love to know . I’ve been presented with the opportunity to try Crunchi but the price is even more than the “comparable” items that I currently use from BeautyCounter, and with the tight budget I have to keep, making the switch is making me nervous. I’m also afraid to leave my comfort zone , as I’ve finally found something that works! Anyways, I’d love to have a better understanding of BeautyCounter products .
Warm Thanks
Lauren
Hi Lauren: I believe that skincare products should be chosen based on your skin and health conditions, history of an allergic reaction, budget, risk tolerance, and appetite for change. When you say that Beautycounter is not a contender in my favorite products, do you mean that their products are no listed in my shop? I just did not have time to do it yet. ~Irina
Hi! Thank you for taking time out of your day to respond! ☺️ In the beginning of this article you stated “Unfortunately, I cannot recommend them because they either fall short of my standards or have not responded to my emails.”
I was hoping for more on BeautyCounter specifically and the reason they aren’t a recommendation. I spend a lot (for my budget ) on BeautyCounter but if there are options that are more in line with my preferences, I’d love to know. I’m currently also trying to research Primally Pure, in efforts to find safe and effective products
Hi, Lauren! Here is the link to our review on BeautyCounter:https://ireadlabelsforyou.com/beautycounter-story/. We hope it will help!
I’m not sure why some of the other brands you can’t endorse. They are EWG verified for certain products, while the only data from Crunchi on EWG is from 2017 and not EWG verified.This tells me that the ingredients are not being updated.
Hi, Cam: while there are certainly benefits from using the EWG Skin Deep database, it has some shortcomings. You might benefit from reading my blog post about it here: https://ireadlabelsforyou.com/depths-skin-deep-database-cosmetics/ ~Irina
Do you know when the Crunchi blushes are making a comeback? I have Crave and Royal Flush but I’m hoping for a more peachy shade!
Hi, Jennifer: I don’t have a specific return date but they should be coming back soon with additional shades. ~Irina
Hi, Jennifer! They just announced today that they will have the newly formulated blushes in January. Here’s to 2021♥️ (I know because I’m a Crunchi Advocate)
I find this bizarre as I received an e-mail from you only 2 days ago that recommended Lily Lolo mascara and today I read that you cannot recommend them?
Debbie: I find it bizarre too that you make such a claim. Please forward me the email – would love to see it. You probably confuse me with somebody else. To be clear, there are makeup products from other companies that I recommend but this is the only entire line I endorse. ~Irina
What are your thoughts on Crunchi Sunlight? There is an ingredient in there that shows on EWG as being rate a 5 and indicates that it’s an allergen. Crunchi does have an asterisk by the ingredient to indicate that it is certified organic. I have tried a couple Crunchi products and I am really enjoying them.
Hi, Janelle: I just updated the post and addressed your question in it. Please let me know if you have further questions. I’m so glad that you’re enjoying Crunchi products. Which ones are your favorite? Thank you! ~Irina
Thank you for the clarification and for updating your post! I did some more research and understand your conclusion completely !!! I was arriving at the same conclusion but wasn’t sure.
I just recently have tried the Sunlight , a lipgloss and the charcoal bar. I have some more stuff on the way.
Hi Irina,
I wonder if you’ve reviewed Maskara Beauty? Thanks!
Hollie
I really appreciate this in-depth review, and the fact that you have no hidden agenda or ties with the company. I want to try now!
And… 40s? You look half your age, good on you!
So sweet of you to say, Marie! ~Irina
Just as a note their shade matching card has been out of stock for awhile, but if you email them a picture of yourself (I just did a selfie from shoulders up) they will give a recommendation of what shade to purchase. (I did this for the foundation and concealer). 🙂
Thank you so much for letting us know, Kira! I’m glad it worked out. ~Irina
Have you looked into LFF (Look Fabulous Forever)? I’m ready to ditch the clean makeup I’m using and looking for one that will work with mature skin.
Hi, June: I can answer this question in the 15-min consultation. Thanks. ~Irina
That would be nice, but not in my budget. Thanks
Hi Irina,
You are the best ever, I really appreciate everything you do for all our wellbeing and safety! I’ve been a static Crunchi user for a while now, and was recently getting a little concerned about the titanium dioxide in their eyeshadows (which I use). I really would love to know how you feel about that? Cause the internet tends to say stay away from titanium dioxide in powders… what are your thoughts?
Thanks and love, Heather
Hi, Heather: Titanium dioxide is toxic if its particles become airborne and get inhaled. I don’t think you can inhale eyeshadows. Does it make sense? ~Irina
Hi Irina, thanks so much for responding, I super appreciate it! It does make sense, that’s what I know about titanium dioxide as well – it’s toxic when airborne and inhaled. I guess I was worried because the Crunchi eyeshadows are a pressed-powder. And the powder becomes airborne when applied with a brush. I just got nervous as a long-time Crunchi fan and was wondering your thoughts on that… thanks so much!
Thanks, Heather. I’ve been using their eyeshadows and they don’t get airborne. ~Irina
Their new eyeshadows are almost creamy. ~Irina
Hi again Irina,
I’ve been thinking about this answer for some time now… and I can’t really get my head around it so I thought I’d write back even though it’s been a while. Not wanting to beat a dead horse, but there is nothing creamy about Crunchi’s packed powder eyeshadow – I use it daily, and numerous shades. And airborne elements are not something we can always “see,” as they can be tiny and even microscopic. So I’m still curious your thoughts on this issue, considering powders produce airborne elements, and these powders are put on the face close to the nose and mouth. Would love your thoughts still. Thanks! 🙂
Hi, Heather, you are right, it’s not a good idea to inhale makeup powders. I am able to apply them without getting them airborne. If you can’t apply without getting them airborne, then you probably should not use them. But then again, everything is relative. I am typing this as the whole western coast is burning and having extremely unhealthy air as result… ~Irina
Hi! Just wondering if you’ve evaluated the W3ll People line? I’m looking at eyeshadows specifically right now and it seems like I can get an equatable product to Crunchi eyeshadows at a fraction of the price.
Hi, Jen: thank you for asking. I totally understand why you’re interested in W3ll People eyeshadows. Their non-colorant ingredients look okay. However, due to a variety of pigments, the question about possible heavy metal contamination becomes more important, I think. Would you be up for contacting them and asking them about the origin country of the manufacture of their pigments and what precautions they take to minimize risks of disproportionally high levels of heavy metal contamination? Thank you, Jen. ~Irina
This was very informative, have you evaluated Young Living cosmetics product line? I am interested in how they compare. Thank you so much.
Hi, Vivian: I contacted them and they said that what country their mineral pigments come from is proprietory information. ~Irina
Hi Irina! I couldn’t wait to try Crunchi products after reading your review. I’ve been using the primer, concealer, foundation, and lip gloss for a few months and love them all. I love how light they feel, their nice scent and how easily they wash off using a mild cleanser (Blissoma). Thank you so much for your hard work and freely passing along your research!
Thank you so much for saying that, Grace. I’m glad you enjoy the products. ~Irina
I can not find any safety testing data on phenethyl alcohol which I know is being used as a preservative in skin care products? Do you have the safety data? Thank-you!!!
Hi, Paula: Where are you looking for safety data? Phenethyl alcohol is one of the most studied ingredients. IN fact, it is a food grade ingredient. The World Health Organization expresses no safety concerns using phenethyl alcohol as a food flavoring at current doses. Yes, I have a fair amount of safety data on it. But could you please let me understand your question? ~Irina
Hi Irina!
I recently found your blog and am wondering if the Crunchi make-up line is safe for use during pregnancy. I currently use Estee Lauder everything and did not realize how bad the ingredients are. Have you done any research on them?
Hi, Kristy: In my opinion, Crunchi is a lot safer than Estee Launder. Know that any makeup may contain trace amounts of heavy metals so, in an ideal world, it is best not use any makeup. However, I personally can’t do, that’s why I found makeup that I consider the safest and that does work. To err on the safe side, it is important not use any loose powders and wipe off lipstick or lip gloss before eating. Let me know what you think if you try Crunchi. Also, it is good to manage your overall exposures. In other words, if you are potentially exposing yourself in one area, make sure you are doubling your efforts in other areas that you can control. For example, do you drink filtered water? What cookware or tableware do you use? Heavy metals can be found in those. ~Irina
Is the Crunchi blush still on your cheeks by the end of the day if you don’t use primer?
🙂
Yes! 🙂
Hey Kayleigh,
I also agree with Irina, you have really very amazing attitude and this shows you are not only have beautiful face but, you also have beautiful soul also. Thanks for sharing all your experience. You are doing just amazing work and keep up the same in future.
I no longer wear make-up at all…a natural non-colored chap-stick is the closest I get. I first stopped wearing it when I was pregnant with my son over 5 years ago to avoid any potential toxins/ heavy metals during that time. I had before that worn it pretty consistently so the quick change was pretty stark to me and I didn’t feel very good about myself most days. After awhile I decided I’d just wear make-up for special occasions, events maybe once or twice per year. Last year however I went to put on make-up for a friends wedding and when I looked in the mirror I found I no longer liked that made-up version of myself….somewhere along the line I started to feel better about myself just the way I was…no make-up needed. I removed it (before the wedding) and gave away all my make-up. This got me thinking about all the reasons I thought I needed make-up in the first place….advertising, movies, magazines, and insensitive people who would tell me that I would be “so much prettier if”. If… I would just wear make-up, certain clothes, paint my nails, wear my hair a certain way, pluck my eyebrows….and yes, these are all things people have actually said to me.
Something else that I have noticed over the past few years is that women now feel make-up is a necessity. Several times I have been out shopping with friends who have limited income and are struggling financially. They’ll be telling me how they only buy “necessities” now. And as they’re saying that they’re tossing a bottle of nail polish and eye shadow into the shopping cart and I’m left wondering when this become something we couldn’t be without?
So personally I’d recommend before you run out and buy more make-up take some time to consider WHY you where it and why you think you’re not attractive enough without it. And maybe try going without for awhile. You might find you actually like yourself just the way you are.
Wow! This is so inspirational, Kayleigh! Thank you for sharing. I assume you do not dye your hair either, do you? Do you have any grey hair? ~Irina
No, I’ve never dyed my hair for fun or to cover grey hair (which I don’t have yet). Even when my hair does grey though I really can’t see myself ever wanting to dye it. There are just so many cons to hair dye…cost, cancer causing chemicals, or chemicals that can thin your hair. It just doesn’t seem like a healthy option for the environment, you or your hair stylist (if you use one) and hairstylists end up handling and breathing in all kinds of harmful toxins all day from all the various beauty products. Unfortunately the woman who cut my hair my whole childhood died of cancer, and I often wonder if it wasn’t partially due to all the harsh chemicals and fumes she was exposed to on a daily basis.
That all said I also feel that some of the most attractive women I know are the ones who’ve allowed their hair to naturally go grey and wear it with confidence. In other cultures or time periods grey hair was also considered a sign of wisdom and those with grey hair were very respected. 🙂
This is a great attitude to have, Kayleigh. And I hope you will carry it on even when you get grey hair and start aging. I used to be perfectly fine with not wearing makeup but now in my forties, I seem to need that extra boost of youth that makeup can offer. I agree with you on the hair dyes. Hair dyes are an occupational carcinogen. Too bad hairdressers do not learn about that in the cosmetology schools. ~Irina
Kayleigh, thank you for sharing your wonderful comment! You are a very wise woman. 🙂
Thank you! I love reading your thorough reviews. I’m looking for a safer makeup alternative, and have been drawn to Thrive Causemetics. Do you have information or an opinion on how safe their products are for us?
Hi, Kerri:
This brand is not up to my standards. They use petroleum-based dyes that are on my no-no list. ~Irina
Hi Irina,
I’ve seen photos taken of people whose face looks like it has a white powder on it, and read that it’s because of the silica. I see that there is silica in both the foundation and the finishing powder – have you noticed that your face photographs ghostly white in certain lighting?
Hi, Sylvia:
I do not use the finishing powder. There is nothing ghostly about the foundation. Thank you for asking. Are you considering to try Crunchi? What are you currently using? Have a wonderful weekend! ~Irina
Great, thanks!
I currently only use Mineral Fusion’s mascara, but I am considering trying out all of Crunchi’s products, because I would like to wear makeup for wedding photos. Thanks for this great article, and your response!
I do love reading your posts and value your opinion. I did want to mention one item about essential oils. Pure essential oils do not contain protein and therefore your body can not have a true allergic reaction to them, however, you can develop sensitivities to them. Most companies do not perform purity testing of the oils they use in manufacturing their products so we really do not know the true chemical make up. Most oil supply chains aldulter the oils in some way as standard practice, that is where the problems lie with negative reactions.
Ok that’s great! Thank you so much! I truly appreciate all of the hard work you do and especially your honesty.
Ok thank you very much. I’m guessing where you recommended Au Naturales Brow pencil you do not recommend their Swipe-On Essential Eye Pencil?
I use both. It just the brow pencil resembles more what you were describing. ~Irina
I’m looking for an eye pencil crayon, if that exists in the non toxic world. As an example I currently use Revlon Colorstay. It has a soft tip. I never have to sharpen it. I hardly ever wear makeup these days because what I have is toxic & any time I do my eyes are burning even though I have used the same brand for several years so I’m looking forward to my Crunchi order arriving. I appreciate your input.
Thank you,
Tabitha
I see. Thank you for letting me know! You might want to try Au Naturale Brow Boss Organic Pencil. You have to sharpen it but it is soft. And I use it as an eyeliner as well. What do you think? ~Irina
Hi Irina,
I just went to place an order for Crunchi make up & I realized they do not sell eye liner. Unfortunately they are out of stock on the pink eye shadow so I will have to wait for that to come back in stock. In the meantime Is there a brand you recommend for eye liner?
As always thank you,
Tabitha
Hi, Tabitha: are looking for a pencil or liquid eyeliner? ~Irina
I love ❤️ your honest and informative review! Loved Crunchi so much that I decided to represent them! It’s an amazing experience seeing the company grow with such integrity!
Have you heard of Araza Natural Beauty? Their claim is that they are Paleo Certified and the woman who starts it has celiac disease. I’ve seen several paleo bloggers rave about this cosmetics company.
Which aspects of Araza Natural Beauty do you appreciate the most? I would have to contact them to learn whether their mineral pigments are EcoCert-certified and whether they are made in China to minimize potential exposure to heavy metals. You can do that also. ~Irina
Hi Irina,
First of all, thank you so much for your site and doing all of this research for us. I’m especially concerned with lead in cosmetics as I am nursing my daughter and her first lead test showed the presence of lead. We found and eliminated the source, but now I am so cautious about anything(which is how I can across your site!)
Do you have any more information specifically on lead levels or testing in Crunchi cosmetics?
Thanks again!
Hi, Jenny:
At this point, I was unable to find a cosmetic brand that routinely tests their products for lead and disclose the results of their testing. The heavy metal testing is expensive. Because I still need to use cosmetics and normally cosmetics is not the main concern for heavy metal exposure, I settled for the next best alternative – companies like Crunchi that use EcoCert pigments that are NOT made in China. Have you looked into lead in your drinking water, food, paint, toys that she puts in her mounth? Do you filter water? Does your water filter remove 100% lead? You might want to test your tap or filtered water: https://ireadlabelsforyou.com/receive-clean-water-home/ Let me know what you think. ~Irina
I prefer 100% Pure Cosmetics. I love the blush and the eyeliner and mascara.
Thank you for letting me now, Marianna. I used to use and like 100% mascara, too. Before I started questioning their plant-derived pigments. 100% Pure, unlike anybody else, claims to make pigment derived from fruits and other plants. With the exception of henna, plant-derived pigments are not approved by the FDA. There is virtually no data on their safety and stability. The answers that I received from 100% Pure regarding their pigments and other ingredients did not make me feel assured. Also, I keep wondering if fruit and plant pigments work so great, provide a variety of colors, and heavy metal-free, why is 100% Pure the only company that uses them? ~Irina
Irina,
Can you confirm their products, specifically (bronzer, powder and blush) are non-comedogenic?
I’m definitely trying out their mascara per your recommendation, and thought I’d try other products as well!
Thank you!
Julia: I have done an extensive research on comedogenicity and concluded that comedogenicity is a controversial issue. There is only one comprehensive scientific review dated back to 1980s, which attempts to classify ingredients on a grade from 0 to 5. It also states that comedogenicity should be evaluated based on an amount of an ingredient used in the product and its interactions with other ingredients in the formulation. There are multiple sites on the Internet that provide scales of comedogenicity. But I have not found any scientific sources for their information. With this said, I did check Crunchi ingredients against that scientific review from 1980s and the Internet websites (I do not know how credible they are) and found no comedogenic ingredients in the bronzer, powder, and blush. So you are good to go. How do you check comedogenicity? ~Irina
Ordered Crunchi eyeshadow (faux suede, dark brown), lipstick (Marilyn) , makeup primer and base. FABULOUS! Used the shadow as liner and for brows. Doesn’t smear, applies without problem. Have gotten loads of compliments on the lipstick. Great color and STAYS. It’s hard to find a good red that isn’t toxic. Primer and base have great coverage go on easily. Thanks for the information!
Thank you so much, Barbara, for taking time to write your nice feedback. It is so rewarding to hear that my hard work helps. 🙂 ~Irina
I am 75 and am trying the Crunchi line of cosmetics. I love the primer and liquid foundation for toning out my over-used sun exposed skin. It does a fabulous job of coverage. I was disappointed in the mascara however as it seemed very dry and didn’t add any color or volume to my lashes (such as they are). And I did “swash the brush” as you suggested before applying. Overall I’m very happy with the product and plan to continue using it. You have prompted me into several brands of moisturizers and oils I am continuing to use on my very dry skin and I thank you for your research and for taking the time to post about the products. I look forward to every email you send out.
Please keep up your dedicated mission of trying to keep us and our planet healthy. Even for me, it’s never too late. Right?!
Thank you so much for introducing yourself, Melinda! You are an inspiration! It never too late. You have a long life ahead of you. 🙂 ~Irina
Thank you, Irina. I have tried Crunchi lipstick (the only makeup I use). I was very pleased with the whole experience of ordering from Crunchi. I e-mailed my picture to their makeup artist to get a recommendation. They were very prompt in replying, and I’ve been very happy with the shade (Serendipity) they recommended. I only wish they were cheaper 🙂 I have also tried Au Naturale lipsticks, but wasn’t quite as happy with them. The color does not go on very well; sometimes it’s barely visible even though in the picture the it looks fairly intense.
Thank you so much for letting us know, Elena. I want you guys not only use non-toxic products but have a great experience as well. 🙂 ~Irina
I’m highly sensitive to rice and rice containing products which my nutritionist suspects is due to arsenic levels. Thank you pollution! I noticed that they use rice in some of their cosmetics. Have they done testing?
Hi, Nicole:
Thank you for asking. The rice powder used in the Crunchi cosmetics has been tested quarterly and contains under 1 ppm, which is 0.0001%, which is consistent with what you generally find in rice we eat. You are right that arsenic is a problem in rice. Have you tried arsenic-free rice? Have you had a grain allergy test? I have been tested for probably all foods so it removes a guessing piece out of eating. 🙂 Let me know what you think. ~Irina
Hi Irina, thank you for your research and reviews. Can you tell me if the Crunchi lipstick actually lasts on your lips for more than an hour or a sip of water? I have other “natural” lipsticks that don’t last so I feel like I shouldn’t bother with wearing them. I realize the unhealthy ones use chemicals to make them last, but was wondering if they have perfected both needs. Thank you.
Thank you! I learned a lot and will try Crunchi’s primer. I have definitely seen balms and maybe powders in tins. I have also seen paper/cardboard but they may have had plastic liners. Are Rachel Perry products still available?
Have you looked into Omiana makeup? I’m wondering if it’s worth using up what I have before I switch to Crunchi. Thank you for doing all this wonderful research for us!
Hi, Jennifer: I do not normally advise throwing away your current products unless they have obvious carcinogens, endocrine disruptors, and allergens. I spent a few minutes on the Omiana website, I think you are okay with using up their products. Thank you for asking. ~Irina
I just ordered a few items to try. I’m always looking to improve my makeup brands. I’ve been searching for a great non-toxic mascara for over a year now. I’m going to give Crunchi’s a try. Hoping this is the one.
Thanks Irina for spreading the word on toxins!
Please let me know what you think. Thank you, Lorie! ~Irina
Thanks for doing all this research! You mentioned they use a vegan-friendly ingredient and are cruelty free but is their entire line-up of products vegan? Thanks!
Hi, Tonia: Thank you for your question. With the exception of products that contain beeswax, they are vegan. Do you want me to provide you with a list of products that contain beeswax? ~Irina
Hi Irina
Thanks for another great post! What do you think of the 100% pure line? I’ve been using that the last few years, I think (?) after I read one of your posts on their lipstick. I’ll have to go back and check if that’s how I learned about their line!! Thanks, Joy
Hi, Joy, it is nice to hear from you! I do not recommend 100% Pure. Unlike anybody else, they claim to make pigment derived from fruits and other plants. With the exception of henna, plant-derived pigments are not approved by the FDA. There is virtually no data on their safety and stability. The answers that I received from them regarding their pigments and other ingredients did not make me feel assured. Also, I keep wondering if fruit and plant pigments work so great, why is 100% Pure the only company that uses them? I hope you will give Crunchi a try. Let me know what you think. ~Irina
Great review, Irina! I’ll definitely give them a chance. Thank you for your diligent work!
You are welcome, Emilia. And thank you for saying that. I hope you will try the Crunchi products. You can get a color kit and primer first. ~Irina
Thank you for this info! I will definitely check this brand out.
Hi there. I follow your posts and I appreciate what you do. However, I’m in Canada and I see that Crunchi doesn’t ship to Canada. They sound amazing but I doubt I’ll ever get to try them.
Have you heard of Batty’s Bath products? It’s Canadian…just wondering if you have an opinion on their stuff. That’s what I’m currently using but not al products. Only their foundation and eye shadow. I’ve yet to find a natural under eye concealer that is actually flattering.
Thanks!
Hi, Amanda: thank you for letting me know. By the way, Crunchi has plans to add international shipping so you might have a chance to try their products in the future. I have not looked into Batty Bath’s products yet but I can do that if more people ask for this brand. As you can probably tell, I spend a lot of time researching a brand so I do not make hasty recommendations. You can also hire me for a reasonable fee to look at their ingredients and send them my questionnaire: https://ireadlabelsforyou.com/pick-brain-product/ ~Irina
Is Crunchi’s new mascara comparable to the one mentioned here in terms of safety, integrity, and performance?
Hi, Sabrina: It is comparable in terms of safety and integrity. As for performance, I am not thrilled about it. Everybody is different though and I hear lots of positive feedback. ~Irina
Hi, Irina. I have checked Crunchi website and they do not ship overseas. I live in Indonesia and it is so hard to buy clean beauty makeup brand. Also, as far as I know, Crunchi does not sell their products at third party website like Detox Market or Beauty Heroes. Here we can only reach brand like Ilia, W3ll People, Sappho, Fitglow, and Alima. All thanks to third party websites that do ship overseas.
Hi Debbie! Thank you for reaching out to I Read Labels For You! Consider using our approved list on iHerb (with discounts, too!): https://ireadlabelsforyou.com/product/best-brands-sold-on-iherb-website/
Thank you for this information, Irina! I’m excited to check out this brand when I need to replace various makeup items. I know it is hard to know without background info, but do you think it would be okay to wait and change out makeup products as I go, instead of doing another complete makeup bag overhaul? (I currently use: RMS Beauty foundation and eye shadows, Red Apple Lipstick, W3ll People Mascara, Alima Pure Blush.)
Hi, Tara: it is nice to hear from you. You are right about trying Crunchi when you run out of items you are currently using. ~Irina
Thank you for all of your hard work and I’m glad the search for a safe makeup brand is done! I was wondering if you found the Au Naturale brand to be not as transparent as you would have hoped? I purchased some lipstick, blush, and foundation after I read your posts about their lipsticks.
Julie, Au Naturale is fine. Don’t worry. I have not had a chance to try their other products. Do you like Au Naturale blush and foundation? ~Irina
Let me start by saying I am 35 and am just starting to have a few wrinkles, and have dry cheeks and forehead so I tend to stay away from powder foundations. I love their blush. It is very pigmented so you don’t need much and has a light feel on the skin. Also, it has a small amount of shimmer that gives your skin a more dewy appearance that is very nice. They have both powder and stick foundation, the powder seems to perform as well as any other powder foundations but I don’t generally use this. Their stick foundation took some getting used to since I was used to using liquid. I apply the foundation stick directly to my face in lines and then use a beauty blender to spread it. I would classify it as light to moderate coverage and it tends to look cakey if there are any dry areas around my eyes. Au Naturale also does not offer a primer which I found really helps the foundation go on more smoothly and prevents it from sinking into the mild wrinkles around my mouth and eyes. I also tried their stick eyeshadows. Their light shadows (and highlighter sticks) work great, and I use an angled brush to apply their dark shadow as a liner. Overall I would purchase their lipstick, eyeshadow, and blush again but will continue the search for a good foundation. Excited to try the Crunchi brand next so thank you for your continued work!
Thank you so much for providing me with this valuable feedback! That’s what I thought Au Naturale stick foundation would be and that’s why I searched for something better. It sounds like you will like the Crunchi liquid foundation and primer. Please let me know when you try them. ~Irina
YAY!! Thank for you for this! I knew it was great but love hearing from a non affiliated party.
What about the brand hourglass?
Look at the description again – it does state they use certified organic ingredients.
Exactly! Crunchi uses certified organic ingredients but they do not claim that their products are organic. Makeup products can’t be certified organic. ~Irina
Irina do you know anything about grease foundation? Its getting really good reviews but question ingredients as it almost seems too good to be true
Hi Irina,
I noticed this post was updated in January of 2020 but is the information based off the old formula for the foundation? I’ve been looking into the new foundation but most information is based off the old formula which they no longer carry. Have you tried the new foundation? What do you think of the new ingredient list? Thank you!
Hi, Brenda:
I’ve tried a new formulation and it is great. I have no concerns about its ingredients and in a process of updating the post. Thank you for asking, Brenda!
I’m confused as to your statement, “beauty products can’t be certified organic. I know the line Olgas Organics is the first USDA Organic line. She has two products with this labeling because she uses I guess what you can consider food grade ingredients. The other products do not fall into the labeling of USDA Organic because they contain minerals which can’t be labeled organic.
Do you think her line is greenwashing by using this certification?
I have used some of her products and they are just okay not the best in my opinion. But it is nice that there is such a thing as a USDA Organic certified beauty line.
Hi, Justine: What I meant is that makeup products with pigments can’t be certified organic and yes skincare products can be organic. ~Irina
Okay thank you for your response. Yes her products with the USDA organic labeling are makeup. It is a face powder. It does not have mined minerals so I guess that is why she can use that labeling. It is nice that there are makeup products that can be USDA Organic…..well at least hers.
Can you please do a review of the line OSEA Malibu. I am so curious as to whether their products are really all healthy or not. I think they are but you are so knowledgeable and I would love confirmation. I appreciate all your hard work and dedication.
Hello, Justine! We appreciate your interest! Irina will be happy to help you with your question in a private consultation: https://ireadlabelsforyou.com/services/