This post may contain affiliate links, which means that if you click on the affiliate link and buy an item, I’ll receive commissions.

Crunchi Non-Toxic Makeup Review

Crunchi Non-Toxic Makeup ReviewOver the course of a couple years now I have been searching for non-toxic makeup brands that are transparent enough to welcome my questions, meet my strict standards, and make products that actually work well, even for people who prioritize performance over health.  If you have been part of our community for some time now, you know that this is a tall order.  Today I am excited to finally have a really good recommendation for you.  The name of this brand is Crunchi.

When I first saw the Crunchi’s website, I was pleased to see no claims that their products are organic or natural (because shampoos, cosmetics, and permanent hair colors can’t be certified organic).  And I was happy to see that the ingredients were listed according to the FDA’s labeling regulations.  This communicated to me that they have integrity and respect for us as customers.

After I had gone over each ingredient of their major products, I contacted them to ask to speak with the person who is in charge of product development.  That’s where I often get stuck.  I always start with the customer service department but often find I can’t break through that level; and they usually have limited knowledge of product ingredients.  To my pleasant surprise, one of the co-founders, Melanie Petschke, took time out of her busy schedule to call me and answered all my questions to my satisfaction.

I am impressed with Melanie’s integrity, knowledge, and passion to create a safe non-toxic makeup brand that performs as well as mainstream brands.  In fact, she even hired me to do research on ingredients for other products they are planning.

What a contrasting experience I had with Beautycounter, who wasted my time (sorry for putting it bluntly) and did not answer any of my questions.  You can read about my frustrating experience with Beautycounter here.

I have looked into and could not recommend many other makeup brands that claim to be safe, because either they did not adhere to my strict standards or they did not call or email me back.  They include but are not limited to, Hynt Beauty, Vapour Organic Beauty, Mineral Fusion, Rejuva, and Ilia, to name a few.

Colorants used in Crunchi non-toxic makeup

Ever since I read the FDA test results of 400 lipsticks back in 2010, I have been very concerned with heavy metal contamination in cosmetics.  In the FDA test, most lipsticks contained some amount of lead, and the highest amount was 7.19 parts per million (ppm).

The trace amounts of heavy metals can be found in both types of cosmetic colorants: petroleum-based and mineral.  In addition to heavy metals, petroleum-based pigments may contain trace amounts of contaminants specific to petroleum, including carcinogenic and endocrine disrupting benzo[a]pyrene, and PAHs (polycyclic aromatic hydrocarbons).  For this reason, I recommend brands made only with mineral pigments.

Crunchi makes cosmetics with mineral pigments that are certified by EcoCert, which guarantees that they are free of synthetic components/additives, and none of the pigments are made in China or other Asian countries.  This is so important because the background levels of pollution in China are very high and the regulations there are almost non-existent.

For example, Vapour Organic Beauty was not able to answer my repeated question about what country their pigments are made in, which was very disappointing because otherwise, their products looked good at first glance.

Another reason I value the fact that Crunchi’s pigments meet the EcoCert standard is that they have to adhere to the European limits for heavy metals, which specifies limits for 12 heavy metals, not just the 3 specified by the FDA.

in the absence of a cosmetics company that would test batches of their products and show the test reports or at least tell us what the levels are, I believe EcoCert pigments not made in China is the best current standard, which can give us a proxy indication whether heavy metal contamination levels are low in a cosmetic product.

With this said, please know that any makeup may contain heavy metals, so do your best not to inhale or ingest it when you use it as these are the main routes of exposure to heavy metals.  And do not let your babies and kids play with makeup.

Other Ingredients in the Crunchi Non-Toxic Makeup Line

I read every single ingredient of all Crunchi products and I did not see any ingredients known to increase the risk of cancer or cause endocrine disruption.  Moreover, I saw no common bad allergens as specified by the American Contact Dermatitis Society, which is quite an accomplishment.  (Anything can cause an allergy.  Some people are even allergic to coconut.)

Crunchi does not claim that their products are organic or natural.  This is refreshing and tells me that they are not trying to “greenwash” consumers.  I think only makeup companies that are trying to prey on consumers’ ignorance use these terms in marketing their products.  First of all, mineral colorants are not agricultural products, and therefore by definition can’t be organic.  Second, Crunchi uses a handful of synthetic ingredients that are needed for the products to perform well.  I do not think it is possible to create a well-performing makeup line that is made only with plant oils, botanical extracts, and mineral pigments.  Therefore, some compromises need to be made, and, in my opinion, Crunchi strikes the right balance.

Non-GMO Ingredients in Crunchi Non-Toxic Makeup

All their products (with the exception of one ingredient in the Crunchi mascara) are non-GMO, which is another great accomplishment.  Sometimes GMO ingredients can be raw materials used to derive the ingredients used in the products, and thus are not easily detectable.  But Crunchi goes the extra mile to ensure that their products are non-GMO, which is laudable.

No Essential Oils used in the Crunchi Products

Another interesting fact about Crunchi is that none of their products contain essential oils.  I know many of you love your essential oils.  However, some people may become allergic to them.

Crunchi products have a mild and pleasant scent created with 7 plant extracts.   The smell is almost non-existent and yet is enough to produce a positive experience while applying and wearing the Crunchi non-toxic makeup products.

Are Crunchi products gluten-free?

For gluten-free people like me, I am pleased to say that none of their product ingredients contain gluten.


Crunchi products are not tested on animals, only on humans.  By the way, all the products I recommend on my website are cruelty-free.

There is one ingredient that has no safety data

Having said all of these positive things, if you know me, you know that I will also point out the disadvantages to using a product as well.  And there are two ingredients in the Crunchi line that the Environmental Working Group (EWG) rates as safe in its Skin Deep Database, but notes that the ingredients have no safety data, meaning that the ingredients might not be safe.

Let me put this into perspective.  There are lots and lots of ingredients that lack safety data. The way the US system works is that ingredients are used first and tested later. Numerous new ingredients are added every year and thus those new ones have very little data about them.  Here are the ingredients.

C20-40 Alcohol: The Skin Deep database describes it as a mixture of synthetic fatty alcohols with 20 to 40 carbons in the alkyl chain.  It is rated 1 in the Skin Deep database but has no safety data. The only product made with this ingredient is mascara.

A Controversial Ingredient

In addition to the foregoing, Crunchi also uses one ingredient that has generated some controversy.  However, I could not find any credible sources that indicate we should have any concerns about it.

The ingredient is called dimethicone.  It is also known as silicone oil.  It helps mask wrinkles.  At first I tried to avoid using dimethicone; however, now when I am in my forties and have wrinkles, I was motivated to look into its safety closely.  While there is a lot of negativity on the Internet about this ingredient, the information I found lacks references.

Sometimes what happens is that someone writes something bad about an ingredient, but does not state a source.  Others then amplify the concern, also without citing their sources, and then the ingredient develops a bad reputation on the internet.  For this reason, I always do my own research, rather than just parroting whatever others may have said.

In this case, I searched high and low and was unable to find any scientific evidence linking it to any health concerns.  Instead, I found comprehensive evidence to the contrary.  You can read my detailed analysis of it in my ingredients’ study of the Crunchi Beautifully Flawless Foundation.

Preservation System in the Crunchi Non-Toxic Makeup Brand

If you are a regular reader of my blog, you probably know that I always look into how products are preserved.  When products contain water, they have to have preservatives that protect them from mold and bad bacteria growth.  In their water-based products, Crunchi uses 6 certified organic extracts that are known to have antimicrobial and anti-fungal properties.  They also utilize packaging that limits access to moisture and air.

And lastly, because their preservatives are not as strong as synthetic ones, it is recommended that Crunchi mascara is used up within 3 months after being opened; Crunchi recommends that its other products are used within 1 year.

Eco Packaging of the Crunchi Non-Toxic Makeup Products

Crunchi Beautiful Flawless Foundation and Crunchi Smart Primer are packaged in glass.  Its lipstick, lip gloss, and eyeshadows are still packaged in plastic but I have not seen these types of products in non-plastic materials yet.  Have you?

I was also pleased to see no plastic wrapping when I received my order.  Here is the picture.

Crunchi Non-Toxic Makeup Review Packaging

Crunchi products are rated in the Skin Deep database

Recently, all 10 Crunchi non-toxic makeup products have been rated in the EWG Skin Deep Database.  With the exception of one product rated 2, all their products have the best possible rating of 1. You can see their ratings here.

How did I like Crunchi non-toxic makeup?

To begin with, let me give a point of reference.  My skin is on the drier side and yet prone to breakouts if I do not use the right products.  And I am in my forties so I have some wrinkles.

I was afraid that dimethicone would make my skin to break out as some say on the Internet.  But it did not.  I have been using Crunchi non-toxic makeup products for over 2 months now exclusively and have not experienced any skin issues.

Foundation: I use the Crunchi primer before applying liquid foundation, which creates a semi-matte finish, evens out my skin tone, and masks my wrinkles.  These products are very lightweight.  I do not have to re-apply them, and I wear the liquid foundation all day long with no problems.  You can start by ordering a color matching card here to give Crunchi a try.  I highly recommend getting the primer too as you can use it even as a stand-alone moisturizer.  To read more about the Crunchi non-toxic liquid foundation, please visit here.

Powders: I do not use the Crunchi Loose Bronzer Powder and Translucent Finishing Powder.  I found them unnecessary for me.  If you have oily skin, you might find them beneficial.  If you do use them, please make sure that you do not inhale them during application.

Concealer: I also use Crunchi My Alibi Concealer under my eyes to smooth out my complexion, which makes me look younger.

Mascara: And I use Crunchi Lashes for Days Mascara.  I like that it creates a good volume, gives a great definition, and stays put – it does not shed or leak.  When you apply it, make sure to swash the brush well so you get a good amount of it on the brush, which will reduce the number of strokes you would need.  You can read more about the Crunchi mascara and my search for the best safe mascara options here.

Blush: I use a tiny bit of Crunchi Make Me Blush.  Out of the 4 shades offered, I think the Crave shade compliments my skin tone the best.

Eyeshadows: Crunchi has 13 shades of Eyeshadows.  I use two of them, Champagne Pop and Fauxe Suede, to accentuate my eyes and yet look natural.  By the way, when I apply the primer I apply it around my eyes as well.

Lipstick: Please visit my review of the Crunchi non-toxic lipstick and the color guide I have created here.

Lip gloss:  It is truly moisturizing and glossy.  If you have dry lips, you might want to choose it over lipstick.  I have 4 favorite shades. Please head over here to learn more about Crunchi lip glosses.

Eyeliner:  I like that it is retractable and it contains a smudger.  Please read my detailed review of it here.

Brow Pomade:  I used to think that I had pretty good eye brows until I tried this pomade. Please read my detailed review here.

I love the fact that there is a quick and helpful video on how to apply a Crunchi non-toxic makeup product posted on every product description page.  I watched them all.

Here is my picture wearing Crunchi non-toxic makeup (medium foundation, Namaste lipgloss).

Crunchi non-toxic makeup review toxin-free makeup

Conclusion about Crunchi Non-Toxic Makeup

Based on the fact that I have looked into each ingredient of Crunchi makeup brand, asked a lot of questions, and tried all 10 of their products, I strongly believe that Crunchi is as safe as cosmetics can be on the US market at the moment.  Crunchi is a brand that I trust and that also delivers a very good performance.

Where to buy

Crunchi Website

You can find a foundation color matching card here.

Your Superpower To Read Ingredients

Imagine looking at the ingredients of any shampoo, conditioner, lotion, or cream and in a matter of seconds being able to decide if it is safe to use!

With this easy unprecendented method, you will be able to spot potentially harmful personal care or skincare products that may cause irritation, an allergic reaction, or increase the risk of endocrine disruption or cancer.

We won't send you spam. Unsubscribe at any time. Powered by ConvertKit

91 thoughts on “Crunchi Non-Toxic Makeup Review”

      1. Irina do you know anything about grease foundation? Its getting really good reviews but question ingredients as it almost seems too good to be true

    1. Hi Irina,
      I noticed this post was updated in January of 2020 but is the information based off the old formula for the foundation? I’ve been looking into the new foundation but most information is based off the old formula which they no longer carry. Have you tried the new foundation? What do you think of the new ingredient list? Thank you!

      1. Hi, Brenda:
        I’ve tried a new formulation and it is great. I have no concerns about its ingredients and in a process of updating the post. Thank you for asking, Brenda!

  1. Thank you for all of your hard work and I’m glad the search for a safe makeup brand is done! I was wondering if you found the Au Naturale brand to be not as transparent as you would have hoped? I purchased some lipstick, blush, and foundation after I read your posts about their lipsticks.

      1. Let me start by saying I am 35 and am just starting to have a few wrinkles, and have dry cheeks and forehead so I tend to stay away from powder foundations. I love their blush. It is very pigmented so you don’t need much and has a light feel on the skin. Also, it has a small amount of shimmer that gives your skin a more dewy appearance that is very nice. They have both powder and stick foundation, the powder seems to perform as well as any other powder foundations but I don’t generally use this. Their stick foundation took some getting used to since I was used to using liquid. I apply the foundation stick directly to my face in lines and then use a beauty blender to spread it. I would classify it as light to moderate coverage and it tends to look cakey if there are any dry areas around my eyes. Au Naturale also does not offer a primer which I found really helps the foundation go on more smoothly and prevents it from sinking into the mild wrinkles around my mouth and eyes. I also tried their stick eyeshadows. Their light shadows (and highlighter sticks) work great, and I use an angled brush to apply their dark shadow as a liner. Overall I would purchase their lipstick, eyeshadow, and blush again but will continue the search for a good foundation. Excited to try the Crunchi brand next so thank you for your continued work!

        1. Thank you so much for providing me with this valuable feedback! That’s what I thought Au Naturale stick foundation would be and that’s why I searched for something better. It sounds like you will like the Crunchi liquid foundation and primer. Please let me know when you try them. ~Irina

  2. Thank you for this information, Irina! I’m excited to check out this brand when I need to replace various makeup items. I know it is hard to know without background info, but do you think it would be okay to wait and change out makeup products as I go, instead of doing another complete makeup bag overhaul? (I currently use: RMS Beauty foundation and eye shadows, Red Apple Lipstick, W3ll People Mascara, Alima Pure Blush.)

  3. Hi there. I follow your posts and I appreciate what you do. However, I’m in Canada and I see that Crunchi doesn’t ship to Canada. They sound amazing but I doubt I’ll ever get to try them.
    Have you heard of Batty’s Bath products? It’s Canadian…just wondering if you have an opinion on their stuff. That’s what I’m currently using but not al products. Only their foundation and eye shadow. I’ve yet to find a natural under eye concealer that is actually flattering.

    1. Hi, Amanda: thank you for letting me know. By the way, Crunchi has plans to add international shipping so you might have a chance to try their products in the future. I have not looked into Batty Bath’s products yet but I can do that if more people ask for this brand. As you can probably tell, I spend a lot of time researching a brand so I do not make hasty recommendations. You can also hire me for a reasonable fee to look at their ingredients and send them my questionnaire: ~Irina

      1. Is Crunchi’s new mascara comparable to the one mentioned here in terms of safety, integrity, and performance?

        1. Hi, Sabrina: It is comparable in terms of safety and integrity. As for performance, I am not thrilled about it. Everybody is different though and I hear lots of positive feedback. ~Irina

  4. Hi Irina
    Thanks for another great post! What do you think of the 100% pure line? I’ve been using that the last few years, I think (?) after I read one of your posts on their lipstick. I’ll have to go back and check if that’s how I learned about their line!! Thanks, Joy

    1. Hi, Joy, it is nice to hear from you! I do not recommend 100% Pure. Unlike anybody else, they claim to make pigment derived from fruits and other plants. With the exception of henna, plant-derived pigments are not approved by the FDA. There is virtually no data on their safety and stability. The answers that I received from them regarding their pigments and other ingredients did not make me feel assured. Also, I keep wondering if fruit and plant pigments work so great, why is 100% Pure the only company that uses them? I hope you will give Crunchi a try. Let me know what you think. ~Irina

  5. Thanks for doing all this research! You mentioned they use a vegan-friendly ingredient and are cruelty free but is their entire line-up of products vegan? Thanks!

    1. Hi, Tonia: Thank you for your question. With the exception of products that contain beeswax, they are vegan. Do you want me to provide you with a list of products that contain beeswax? ~Irina

  6. I just ordered a few items to try. I’m always looking to improve my makeup brands. I’ve been searching for a great non-toxic mascara for over a year now. I’m going to give Crunchi’s a try. Hoping this is the one.
    Thanks Irina for spreading the word on toxins!

  7. Have you looked into Omiana makeup? I’m wondering if it’s worth using up what I have before I switch to Crunchi. Thank you for doing all this wonderful research for us!

    1. Hi, Jennifer: I do not normally advise throwing away your current products unless they have obvious carcinogens, endocrine disruptors, and allergens. I spent a few minutes on the Omiana website, I think you are okay with using up their products. Thank you for asking. ~Irina

  8. Thank you! I learned a lot and will try Crunchi’s primer. I have definitely seen balms and maybe powders in tins. I have also seen paper/cardboard but they may have had plastic liners. Are Rachel Perry products still available?

  9. Hi Irina, thank you for your research and reviews. Can you tell me if the Crunchi lipstick actually lasts on your lips for more than an hour or a sip of water? I have other “natural” lipsticks that don’t last so I feel like I shouldn’t bother with wearing them. I realize the unhealthy ones use chemicals to make them last, but was wondering if they have perfected both needs. Thank you.

  10. I’m highly sensitive to rice and rice containing products which my nutritionist suspects is due to arsenic levels. Thank you pollution! I noticed that they use rice in some of their cosmetics. Have they done testing?

    1. Hi, Nicole:

      Thank you for asking. The rice powder used in the Crunchi cosmetics has been tested quarterly and contains under 1 ppm, which is 0.0001%, which is consistent with what you generally find in rice we eat. You are right that arsenic is a problem in rice. Have you tried arsenic-free rice? Have you had a grain allergy test? I have been tested for probably all foods so it removes a guessing piece out of eating. 🙂 Let me know what you think. ~Irina

  11. Thank you, Irina. I have tried Crunchi lipstick (the only makeup I use). I was very pleased with the whole experience of ordering from Crunchi. I e-mailed my picture to their makeup artist to get a recommendation. They were very prompt in replying, and I’ve been very happy with the shade (Serendipity) they recommended. I only wish they were cheaper 🙂 I have also tried Au Naturale lipsticks, but wasn’t quite as happy with them. The color does not go on very well; sometimes it’s barely visible even though in the picture the it looks fairly intense.

  12. I am 75 and am trying the Crunchi line of cosmetics. I love the primer and liquid foundation for toning out my over-used sun exposed skin. It does a fabulous job of coverage. I was disappointed in the mascara however as it seemed very dry and didn’t add any color or volume to my lashes (such as they are). And I did “swash the brush” as you suggested before applying. Overall I’m very happy with the product and plan to continue using it. You have prompted me into several brands of moisturizers and oils I am continuing to use on my very dry skin and I thank you for your research and for taking the time to post about the products. I look forward to every email you send out.
    Please keep up your dedicated mission of trying to keep us and our planet healthy. Even for me, it’s never too late. Right?!

  13. Ordered Crunchi eyeshadow (faux suede, dark brown), lipstick (Marilyn) , makeup primer and base. FABULOUS! Used the shadow as liner and for brows. Doesn’t smear, applies without problem. Have gotten loads of compliments on the lipstick. Great color and STAYS. It’s hard to find a good red that isn’t toxic. Primer and base have great coverage go on easily. Thanks for the information!

  14. Irina,
    Can you confirm their products, specifically (bronzer, powder and blush) are non-comedogenic?
    I’m definitely trying out their mascara per your recommendation, and thought I’d try other products as well!
    Thank you!

    1. Julia: I have done an extensive research on comedogenicity and concluded that comedogenicity is a controversial issue. There is only one comprehensive scientific review dated back to 1980s, which attempts to classify ingredients on a grade from 0 to 5. It also states that comedogenicity should be evaluated based on an amount of an ingredient used in the product and its interactions with other ingredients in the formulation. There are multiple sites on the Internet that provide scales of comedogenicity. But I have not found any scientific sources for their information. With this said, I did check Crunchi ingredients against that scientific review from 1980s and the Internet websites (I do not know how credible they are) and found no comedogenic ingredients in the bronzer, powder, and blush. So you are good to go. How do you check comedogenicity? ~Irina

    1. Thank you for letting me now, Marianna. I used to use and like 100% mascara, too. Before I started questioning their plant-derived pigments. 100% Pure, unlike anybody else, claims to make pigment derived from fruits and other plants. With the exception of henna, plant-derived pigments are not approved by the FDA. There is virtually no data on their safety and stability. The answers that I received from 100% Pure regarding their pigments and other ingredients did not make me feel assured. Also, I keep wondering if fruit and plant pigments work so great, provide a variety of colors, and heavy metal-free, why is 100% Pure the only company that uses them? ~Irina

  15. Hi Irina,

    First of all, thank you so much for your site and doing all of this research for us. I’m especially concerned with lead in cosmetics as I am nursing my daughter and her first lead test showed the presence of lead. We found and eliminated the source, but now I am so cautious about anything(which is how I can across your site!)

    Do you have any more information specifically on lead levels or testing in Crunchi cosmetics?

    Thanks again!

    1. Hi, Jenny:

      At this point, I was unable to find a cosmetic brand that routinely tests their products for lead and disclose the results of their testing. The heavy metal testing is expensive. Because I still need to use cosmetics and normally cosmetics is not the main concern for heavy metal exposure, I settled for the next best alternative – companies like Crunchi that use EcoCert pigments that are NOT made in China. Have you looked into lead in your drinking water, food, paint, toys that she puts in her mounth? Do you filter water? Does your water filter remove 100% lead? You might want to test your tap or filtered water: Let me know what you think. ~Irina

  16. Have you heard of Araza Natural Beauty? Their claim is that they are Paleo Certified and the woman who starts it has celiac disease. I’ve seen several paleo bloggers rave about this cosmetics company.

    1. Which aspects of Araza Natural Beauty do you appreciate the most? I would have to contact them to learn whether their mineral pigments are EcoCert-certified and whether they are made in China to minimize potential exposure to heavy metals. You can do that also. ~Irina

  17. Milagros Mendola

    I love ❤️ your honest and informative review! Loved Crunchi so much that I decided to represent them! It’s an amazing experience seeing the company grow with such integrity!

  18. Hi Irina,
    I just went to place an order for Crunchi make up & I realized they do not sell eye liner. Unfortunately they are out of stock on the pink eye shadow so I will have to wait for that to come back in stock. In the meantime Is there a brand you recommend for eye liner?
    As always thank you,

  19. I’m looking for an eye pencil crayon, if that exists in the non toxic world. As an example I currently use Revlon Colorstay. It has a soft tip. I never have to sharpen it. I hardly ever wear makeup these days because what I have is toxic & any time I do my eyes are burning even though I have used the same brand for several years so I’m looking forward to my Crunchi order arriving. I appreciate your input.
    Thank you,

  20. Ok thank you very much. I’m guessing where you recommended Au Naturales Brow pencil you do not recommend their Swipe-On Essential Eye Pencil?

  21. Ok that’s great! Thank you so much! I truly appreciate all of the hard work you do and especially your honesty.

  22. I do love reading your posts and value your opinion. I did want to mention one item about essential oils. Pure essential oils do not contain protein and therefore your body can not have a true allergic reaction to them, however, you can develop sensitivities to them. Most companies do not perform purity testing of the oils they use in manufacturing their products so we really do not know the true chemical make up. Most oil supply chains aldulter the oils in some way as standard practice, that is where the problems lie with negative reactions.

  23. Hi Irina,
    I’ve seen photos taken of people whose face looks like it has a white powder on it, and read that it’s because of the silica. I see that there is silica in both the foundation and the finishing powder – have you noticed that your face photographs ghostly white in certain lighting?

    1. Hi, Sylvia:

      I do not use the finishing powder. There is nothing ghostly about the foundation. Thank you for asking. Are you considering to try Crunchi? What are you currently using? Have a wonderful weekend! ~Irina

      1. Great, thanks!

        I currently only use Mineral Fusion’s mascara, but I am considering trying out all of Crunchi’s products, because I would like to wear makeup for wedding photos. Thanks for this great article, and your response!

  24. Thank you! I love reading your thorough reviews. I’m looking for a safer makeup alternative, and have been drawn to Thrive Causemetics. Do you have information or an opinion on how safe their products are for us?

  25. I no longer wear make-up at all…a natural non-colored chap-stick is the closest I get. I first stopped wearing it when I was pregnant with my son over 5 years ago to avoid any potential toxins/ heavy metals during that time. I had before that worn it pretty consistently so the quick change was pretty stark to me and I didn’t feel very good about myself most days. After awhile I decided I’d just wear make-up for special occasions, events maybe once or twice per year. Last year however I went to put on make-up for a friends wedding and when I looked in the mirror I found I no longer liked that made-up version of myself….somewhere along the line I started to feel better about myself just the way I was…no make-up needed. I removed it (before the wedding) and gave away all my make-up. This got me thinking about all the reasons I thought I needed make-up in the first place….advertising, movies, magazines, and insensitive people who would tell me that I would be “so much prettier if”. If… I would just wear make-up, certain clothes, paint my nails, wear my hair a certain way, pluck my eyebrows….and yes, these are all things people have actually said to me.

    Something else that I have noticed over the past few years is that women now feel make-up is a necessity. Several times I have been out shopping with friends who have limited income and are struggling financially. They’ll be telling me how they only buy “necessities” now. And as they’re saying that they’re tossing a bottle of nail polish and eye shadow into the shopping cart and I’m left wondering when this become something we couldn’t be without?

    So personally I’d recommend before you run out and buy more make-up take some time to consider WHY you where it and why you think you’re not attractive enough without it. And maybe try going without for awhile. You might find you actually like yourself just the way you are.

      1. No, I’ve never dyed my hair for fun or to cover grey hair (which I don’t have yet). Even when my hair does grey though I really can’t see myself ever wanting to dye it. There are just so many cons to hair dye…cost, cancer causing chemicals, or chemicals that can thin your hair. It just doesn’t seem like a healthy option for the environment, you or your hair stylist (if you use one) and hairstylists end up handling and breathing in all kinds of harmful toxins all day from all the various beauty products. Unfortunately the woman who cut my hair my whole childhood died of cancer, and I often wonder if it wasn’t partially due to all the harsh chemicals and fumes she was exposed to on a daily basis.

        That all said I also feel that some of the most attractive women I know are the ones who’ve allowed their hair to naturally go grey and wear it with confidence. In other cultures or time periods grey hair was also considered a sign of wisdom and those with grey hair were very respected. 🙂

        1. This is a great attitude to have, Kayleigh. And I hope you will carry it on even when you get grey hair and start aging. I used to be perfectly fine with not wearing makeup but now in my forties, I seem to need that extra boost of youth that makeup can offer. I agree with you on the hair dyes. Hair dyes are an occupational carcinogen. Too bad hairdressers do not learn about that in the cosmetology schools. ~Irina

  26. Hey Kayleigh,

    I also agree with Irina, you have really very amazing attitude and this shows you are not only have beautiful face but, you also have beautiful soul also. Thanks for sharing all your experience. You are doing just amazing work and keep up the same in future.

  27. Hi Irina!
    I recently found your blog and am wondering if the Crunchi make-up line is safe for use during pregnancy. I currently use Estee Lauder everything and did not realize how bad the ingredients are. Have you done any research on them?

    1. Hi, Kristy: In my opinion, Crunchi is a lot safer than Estee Launder. Know that any makeup may contain trace amounts of heavy metals so, in an ideal world, it is best not use any makeup. However, I personally can’t do, that’s why I found makeup that I consider the safest and that does work. To err on the safe side, it is important not use any loose powders and wipe off lipstick or lip gloss before eating. Let me know what you think if you try Crunchi. Also, it is good to manage your overall exposures. In other words, if you are potentially exposing yourself in one area, make sure you are doubling your efforts in other areas that you can control. For example, do you drink filtered water? What cookware or tableware do you use? Heavy metals can be found in those. ~Irina

  28. I can not find any safety testing data on phenethyl alcohol which I know is being used as a preservative in skin care products? Do you have the safety data? Thank-you!!!

    1. Hi, Paula: Where are you looking for safety data? Phenethyl alcohol is one of the most studied ingredients. IN fact, it is a food grade ingredient. The World Health Organization expresses no safety concerns using phenethyl alcohol as a food flavoring at current doses. Yes, I have a fair amount of safety data on it. But could you please let me understand your question? ~Irina

  29. Hi Irina! I couldn’t wait to try Crunchi products after reading your review. I’ve been using the primer, concealer, foundation, and lip gloss for a few months and love them all. I love how light they feel, their nice scent and how easily they wash off using a mild cleanser (Blissoma). Thank you so much for your hard work and freely passing along your research!

  30. This was very informative, have you evaluated Young Living cosmetics product line? I am interested in how they compare. Thank you so much.

  31. Hi! Just wondering if you’ve evaluated the W3ll People line? I’m looking at eyeshadows specifically right now and it seems like I can get an equatable product to Crunchi eyeshadows at a fraction of the price.

    1. Hi, Jen: thank you for asking. I totally understand why you’re interested in W3ll People eyeshadows. Their non-colorant ingredients look okay. However, due to a variety of pigments, the question about possible heavy metal contamination becomes more important, I think. Would you be up for contacting them and asking them about the origin country of the manufacture of their pigments and what precautions they take to minimize risks of disproportionally high levels of heavy metal contamination? Thank you, Jen. ~Irina

  32. Hi Irina,
    You are the best ever, I really appreciate everything you do for all our wellbeing and safety! I’ve been a static Crunchi user for a while now, and was recently getting a little concerned about the titanium dioxide in their eyeshadows (which I use). I really would love to know how you feel about that? Cause the internet tends to say stay away from titanium dioxide in powders… what are your thoughts?
    Thanks and love, Heather

      1. Hi Irina, thanks so much for responding, I super appreciate it! It does make sense, that’s what I know about titanium dioxide as well – it’s toxic when airborne and inhaled. I guess I was worried because the Crunchi eyeshadows are a pressed-powder. And the powder becomes airborne when applied with a brush. I just got nervous as a long-time Crunchi fan and was wondering your thoughts on that… thanks so much!

  33. Have you looked into LFF (Look Fabulous Forever)? I’m ready to ditch the clean makeup I’m using and looking for one that will work with mature skin.

  34. Just as a note their shade matching card has been out of stock for awhile, but if you email them a picture of yourself (I just did a selfie from shoulders up) they will give a recommendation of what shade to purchase. (I did this for the foundation and concealer). 🙂

  35. I really appreciate this in-depth review, and the fact that you have no hidden agenda or ties with the company. I want to try now!
    And… 40s? You look half your age, good on you!

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Scroll to Top

Join today and you'll receive weekly emails with inspiration, exclusive content and coupons to create a healthy home.  Plus, you'll get the FREE guide: "5 Powerful Steps to a Non-Toxic Home You Can Take Today!"

I hate spam, too!  Your email address will NEVER be shared or sold.