Is Natulique Hair Color Certified Organic?

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Last updated on March 24th, 2018

I often get questions about Natulique permanent hair color. Some of you tell me that Natulique hair color must be healthy because it is “certified organic.” I recently investigated this claim. Let me tell you what I learned.

Natulique Hair Color

When you type the word Natulique into the Google search engine, you will see the words “organic” or “certified organic” written all over the page.

Natulique Hair Color Ingredients

When you visit the Natulique hair color website, you will see the words “certified organic” in the its logo.

Natulique Hair Color Ingredients

The Natulique hair color website has the word “organic” written all over it.

Natulique Hair Color Ingredients


No wonder people think that their permanent hair color products are certified organic or natural, or at very least, are safer than other permanent hair color brands.


By the way, when you go to the Natulique permanent hair color product page, you will notice their narrative switches from “organic” hair color to “natural” hair color. And it is the phrase “natural” hair color that is featured on the product box itself.

Natulique Hair Color


On the same page, Natulique states that it is “98,02% derived from natural sources.”


Let me give you some perspective on this claim. First of all, “natural” is virtually meaningless. Lead and petroleum and snake venom are all “natural,” which does not mean they are safe. Second, while some substances can start from a natural source, the derivation process might involve a multi-step process with additional chemicals used along the way.


For example, Sodium Laureth Sulfate (SLES) can be made from coconut oil. While this sounds healthy and “natural,” let’s take a look how it gets there. First, coconut oil is turned into fatty acids that are used to derive lauryl alcohol. Then lauryl alcohol is treated with sulfur trioxide gas or chlorosulfuric acid to produce Sodium Lauryl Sulfate.  And finally, Sodium Lauryl Sulfate is treated with carcinogenic ethylene oxide to make Sodium Laureth Sulfate. This process is called ethoxylation.  As a result of the ethoxylation reaction, carcinogenic 1,4-dioxane is produced and can be left in the final product.  So, it’s important to understand not only of what an ingredient is derived, but also how it was derived, and what byproducts may be present that are not listed as “ingredients” (and which do not have to be disclosed.


Another example is that Cocamide DEA, a surfactant derived from coconut oil, was classified as a carcinogen in 2012.


“But wait!” you say. “We don’t have to worry about any of this, because Natulique is ‘certified organic!’ We don’t have to worry!”


Not so fast. True, Natulique is certified organic. So what’s the problem?


Well, a couple things. First, hair colorants/dyes, which have to be present in a permanent hair color, are not agricultural products, so they can’t be certified organic by the United States Department of Agriculture, and they can’t use the familiar and comforting USDA Organic label we have all been trained to look for in the grocery store aisles.


Instead, Natulique is certified organic by something that calls itself “360BIOCERT.” You can find Natulique’s statement here and the screenshot of the text below.

Natulique Hair Color Certified Organic


I have not been able to find any information about the 360BIOCERT agency and they have not responded to me. In fact, my email bounced back three times and there is no phone number to call. I wonder if there are any other companies besides Natulique that are certified to this certification. I wonder who founded this certifying agency.


I noticed several things noteworthy about Natulique’s claim to be “certified organic” by 360BIOCERT.


First, the standard itself is very low and does not inspire my confidence in products that allegedly would meet its standards. There are two 360BIOCERT standards: 360BIOCERT Organic and 360BIOCERT Natural. 360BIOCERT Natural only requires that 95% of the ingredients be “natural” – but, importantly, the standard does not define what this means.


Second, the 360BIOCERT Organic standard only requires 10% of the ingredients to be organic. Compare this with the USDA requirement of 95% to consider a cosmetic product to be certified organic. Take a look for yourself as to how low (and vague) these standards are. Or, better yet, don’t, because right now this website enjoys no traffic at all, so let’s not dignify it by going there, hee hee.


Third, Natulique claims it is “certified organic.” However, it clearly does not meet the 360BIOCERT standard, because that standard requires “no MEAs and PEGs,” but Natulique has them.


Finally, in digging a little deeper, I noticed that 360BIOCERT is out of Denmark and this is where the Natulique headquarters are. In fact, Natulique appears to be the holder of the 360BIOCERT Trademark, as well as the company that applied for the trademark in the first place, meaning that this “certifying agency” is probably Natulique itself.


So, in order to claim to be “certified organic,” it appears that Natulique created its own certification, registered a trademark for the certification, created the standard for organic certification, and then failed to live up to its own manufactured certification, but . . . nevertheless, markets itself as being “certified organic.”


Natulique Hair Color Ingredients


With this said, let’s look at the ingredients themselves. When I research products, I spend very little time reading their stories, missions, and marketing claims. I go straight for the ingredients. I look at each ingredient and see what the body of science has to say about them. Here is a screenshot of the full list of ingredients for the Natulique hair color, which you can find at the bottom of this page.

Natulique Hair Color Ingredients

I re-arranged the ingredients into 3 groups: colorants/hair dyes themselves, a hair shaft opener, and all the other ingredients. Please see the list below.

Colorants/Hair Dyes
p-phenylenediamine (PPD)
2-amino-4-hydroxyethylaminoanisole sulfate
Hair Shaft Opener
sodium coco sulfate
myristyl alcohol
cetearyl alcohol
cocamide MEA
cocamide MIPA
cocamidopropyl betaine
sodium sulfite
tetrasodium EDTA
bisamino PEG/PPG-41/3 aminoethyl PG propyl dimethicone
vitis vinifera (grape) seed oil
natural parfum/fragrance
sodium cocoyl hydrolyzed wheat protein
ascorbic acid
butyrospermum parkii (shea) butter
erythorbic acid
PEG-10 olive glycerides
polysorbate 20
helianthus annuus (sunflower) seed extract
butylene glycol
simmondsia chinensis (jojoba) seed oil
prunus persica (peach) kernel oil
prunus armeniaca (apricot) kernel oil
organic citrus medica limonum peel extract
citrus grandis (grapefruit) peel oil
organic citrus aurantium dulcis (orange) peel oil


Natulique Colorants/Hair Dyes


Let’s look closely at the colorants that I consider the main ingredients because they do the job of the actual coloring. Without them, a permanent hair color can’t exist. They are also the ones that may cause skin sensitization, a type of an allergic reaction after a sufficient exposure.


The European Scientific Committee on Consumer Safety (SCCS) (link) assessed hair dyes for skin sensitization potency, assigning either extreme, strong, or moderate sensitization potency to them. Please see in the list below SCCS’s assessment of the Natulique colorants/hair dyes with the assigned sensitization potency by SCCS.


Colorant/Hair Dyes SCCS Safety Assessment
p-phenylenediamine (PPD) extreme
resorcinol strong
2-methylresorcinol moderate
4-chlororesorcinol moderate
4-amino-2-hydroxytoluene strong
p-aminophenol strong
m-aminophenol strong
2-amino-4-hydroxyethylaminoanisole sulfate insufficient testing


The SCCS concludes that “hair dye substances which fulfill the criteria for classification as R43 may not be safe for consumers and that this is particularly so for hair dye substances categorized as extreme and strong sensitizers.”


5 out of 8 Natulique colorants are either extreme or strong sensitizers according to these standards.


So, as you can see, even though Natulique is allegedly certified as organic, in my opinion, this does not appear to be a safe product after all.


Hidden Content


Hair Shaft Opener in Natulique Hair Color


Ammonia opens the cuticle layer of the hair and allows the color molecules to penetrate the hair. Natulique uses ethanolamine instead of ammonia to fulfill that role. According to, an educational website sponsored by personal care product manufacturers, ethanolamine has an ammonia-like odor, which is no surprise because it is produced by reacting 1 mole of ethylene oxide (a known human carcinogen, rated 10 out of 10 in the Skin Deep database) with 1 mole of ammonia.

Natulique Hair Color Natulique Permanent Hair Color

According to the FDA, ethanolamine may also be contaminated with diethanolamine (DEA) that is linked with cancer in lab animals. In fact, Ethanolamine is rated 5-6 depending on usage (10 being the most toxic) in the Skin Deep database, while ammonia is rated 4-6. So in this case, according to the EWG database, ethanolamine is a regretful substitute for ammonia.


When I did more research for my Permanent Hair Color Rating List, I found that “there is limited evidence that ethanolamine is a teratogen in animals. Until further testing has been done, it should be treated as a possible teratogen in humans.” (source) (Teratogens are agents that interfere with fetus development.)


Other Ingredients in Natulique Hair Color


Other ingredients used in this permanent hair color formulation are water, skin conditioners, foaming agents, emulsifiers, and fragrance. For a quick overview, please take a look at the table with assigned score on a scale from 1 to 10 (10 being the most toxic) as it is found in the Skin Deep database powered by the Environmental Working Group (EWG). By the way, if there is no data available, the EWG assigned 1 to the ingredient, which as you can imagine does not mean the ingredient is safe.


Other Ingredients  Skin Deep Score
water 1
sodium coco sulfate 1 (no data)
myristyl alcohol 1
cetearyl alcohol 1
cocamide mea 1-4 depending on use (no data)
cocamide mipa 1 (no data)
cocamidopropyl betaine 4
oleth-20 2 (1,4-dioxane contamination concern)
sodium sulfite 2 (data gaps)
tetrasodium edta 2
bisamino peg/ppg-41/3 aminoethyl pg propyl dimethicone 3
vitis vinifera (grape) seed oil 1
natural parfum/fragrance 8
sodium cocoyl hydrolyzed wheat protein 1 (no data)
ascorbic acid 1
butyrospermum parkii (shea) butter 1
erythorbic acid 1
peg-10 olive glycerides 3
polysorbate 20 3
helianthus annuus (sunflower) seed extract 1
butylene glycol 1
simmondsia chinensis (jojoba) seed oil 1
prunus persica (peach) kernel oil 1
prunus armeniaca (apricot) kernel oil 1
organic citrus medica limonum peel extract 1
citrus grandis (grapefruit) peel oil 1
organic citrus aurantium dulcis (orange) peel oil 1


And yes, there are two certified organic ingredients in the product – organic citrus medica limonum peel extract and organic citrus aurantium dulcis (orange) peel oil but I don’t think that it cancels out the fact that this product contains colorants that may cause an allergic reaction.


Conclusion about Natulique Hair Color


In my opinion, Natulique permanent hair color is neither organic nor certified organic. Moreover, Natulique hair color contains potent allergens and other potentially harmful chemicals.


After I look at the ingredients, I take a step further. I compare the product with similar products in the industry.


In my Permanent Hair Color Rating list, you can find out how Natulique compares with other permanent hair colors.


In the Permanent Hair Color Rating list, you will also find my suggestions on how to protect your hair and health.


Your financial support helps me to work full-time to encourage manufacturers to be more truthful and transparent with us. I wholeheartedly believe that together we can demand and receive safer consumer products.


Please share your thoughts in the comments and what other permanent or semi-permanent hair color brands you would want to know about.


And if you’d like to see what I use and like, visit here.


Update Natulique Hair Color


After this post was originally published, Natulique changed its website.  On the front page, instead of “Natulique Organic Hair Colour,” it says “Natural Hair Colour.”


The ingredients are no longer disclosed on the website.


And they also re-wrote the description for their 360BIOCERT certification to state the following, The 360BIOCERT Standard demands that a minimum of 95% of the total ingredients has a natural origin.


And their tagline reads Certified Organic Beauty versus Certified Organic.  Please see the pictures below.

Natulique Hair Color Before


Natulique Hair Color Now
You can compare the versions here:
Question: are these changes indicative of a more transparent company, or are they doubling down?  You decide.


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17 Responses

  1. Joy Wygant

    Hi Irina,
    Thanks again for your diligent research and exposing the truth behind these misleading brands! It’s so disappointing.
    I have tried Hairprint a few times and am considering trying a different product next – Wella colortouch. Would be very interested to hear if you have any thoughts on that brand. I’ll plan to search your site to see if you’ve already covered it.


    • Irina Webb

      I haven’t. It is nice to hear from you, Joy! Thank you for your suggestion. I am very curious how Colortouch by Wella and Blumen by Goldwell would compare. I hope there are other people who would like to know that. ~Irina

  2. Harsha

    Hi Irina,

    Thanks for your post and research, it has been helpful. I have been struggling to find a hair colour product that I’m not allergic to. I have been doing several patch tests on all sorts of brands that classify themselves as ‘organic’ and ‘natural’ and I would get a reaction. After so many patch tests I concluded that I’m allergic to ‘ALL’ hair colours and gave up. Your research and post does shed a light on the fact that there is more to a label than just what is printed on them . Maybe I will find something one day that will suit my sensitivity.

    Thanks again.

  3. Suzana

    Hi Irina! Have you done some research on Mastey hair color products ( ) and Naturigin ?
    They are on our market and claim are the safest options for a healthy hair coloring…but they are not lited on EWG. I am interested to hear your opinion about them.

  4. Rose G.

    Hi Irina. You’ve uncovered something really big. Companies that create their own certifications to be considered organic is a new level of deception. I truly thank you for this natulique hair color review. I’ve now seen and heard of many complaints about their company. Thank you for the investigative research, but gut told me stay clear of them, now I can know for certain.

  5. Michelle

    What is the best professional salon brand of colour..? I am a hairdresser dealing with health issues and want to expose myself to the least amount of chemicals as possible. I’m soooo confused! Was considering original mineral and oway?? I’m in Australia

    • Irina Webb

      Hi, Michelle:

      I saw that you bought my Permanent Hair Color Rating List ebook. Let me know what questions you have now after you have read it. We can also talk on the phone. Thanks. ~Irina

  6. Michelle

    I did buy it thanks. Interesting. Im just feeling puzzled. Im trying to find the least toxic pro salon brand in Australia for my health (breathing in ) as I have had bladder issues. Now I’m thinking a no ammonia product is not even worth trying? Is it all hype. As an overall brand which would be the least harmful for me? Or is that impossible?? Do I have to give up hairdressing..

    • Irina Webb

      Hi, Michelle: To respond to your questions properly, I think it is best to talk on the phone. I know you are dealing with some big issues right now and I would love to help you in the best way I can. Please email me with 3 time slots that work for you. Since you already bought the ebook and are in Autralia, I can give you a discount. ~Irina

  7. Teresa


    Awesome article: I also found the same thing with their natural line. Can you do an assessment on their Zero hair colour line too. Apparently its not supposed to have any of the bad stuff in it but I can’t get my hands on an ingredient list anywhere and I don’t want to purchase the product online and give them money if its just like the other line. HELP 🙂

  8. Jaysh

    Hello Irina,

    Thanks for the post. I am doing the research after getting quite severe allergic reaction to this product. I had very itchy scalp, felt like i couldn’t breathe, half of the left side of my face went red and had rashes. All body was itching and I had to have another shower after getting back home from hairdresser. This haircolour was applied on my hair for only 10minutes and the allergic reaction started. Had to get them to take it off. Even the nourishing oil thy try to apply caused reaction.
    On my search for chemical free products now.
    Take care

    • Irina Webb

      Hi, Jaysh: Thank you for letting me know. It sounds pretty bad. What product if any had you used before Natulique? Do you know what chemicals are allergic specifically? Is it PPD? Make sure you do a 48-hour patch test. Have you considered downloading the Permanent Hair Color Rating List ebook that I created to reduce risks of allergic reactions? ~Irina

  9. Loriann Deangelis

    Hello, I had a horrible experience with Tints of Nature Hair Colour. I have used over the counter dyes for over 15 years and never had a reaction. I thought this was organic and I bought it on a whim in the local health food store believing it was this premium product. I used it once October 2016, had a little tingle but thought nothing of it as they use different oils and thought maybe rosemary or peppermint. I looked great and life was grand. I used again January 2017 and did not have any indication of any sort of reaction or problem. Life as usual. I had never heard of hair dye reactions before this. Within approximately 2 WEEKS I became deathly ill with severe flu like symptoms, went to my doctor was prescribed antibiotics and sent home. Within the next week my head was on fire and my hair started coming out in chunks 3 weeks AFTER USE!! I couldn’t for the life of me figure out what was going on and frantically ran from doctor to doctor, back and forth from health food store to health food store looking for relief and answers. No one had any. It was a total nightmare and by the end of 8 weeks I had lost most of my hair and was in excruciating pain. The hair kept falling out for over 5 months. I finally had a patch test and tested positive for PPD and Nickel. My body went into total shock, I think I was walking dead. My eyes even had lightning bolts, vision blurred, dizziness, memory loss, ringing ears, Asthma, fever, sweats and my head was zinging. Even the hair stopped growing on my body and it went into shock. This went on for months! After many emails to Organic Colouring Systems and many doctor visits, I finally got a reply from Tints of Nature Customer service and the director scheduled a call with me. He was sympatric and offered The REP Hair Follicle strengthening System product Free to grow my hair back. I was desperate for help and wanted to believe in the product. I was almost bald. I tried it for 3 months , a strict regiment, everyday with hopes my hair would sprout and follicles would produce. Long story short it’s now been 13 months and I still have a sore scalp and my hair is damaged and so very very thin. I have had months of steroid injections and now I finally gave in to Minoxidil. I am scared to death but doctors are so in their medical own world and really have no clue how bad this chemical is or affected my health. One trip to Vitamin cottage and Sprouts changed my life. Beware, don’t trust products with pretty organic packaging available in health food stores. It can be deadly.
    I use to use chopsticks on top of my head and now I use a little baby clip. I wonder if the Red Clove or Capixl had anything to do with it not growing and continued hair loss? There is a lot of talk about the ingredients in Monet and I find them similar. I would share photo’s as it was horrendous and embarrassing. The last Doctor said I would have NEVER reacted to a 24 hour patch test because my reaction was DELAYED FOR WEEKS. He said there must have been HIGH amounts of PPD or another chemical that cause such catastrophic damage. I am sick over this and now worried about this product I was lead to believe would heal me and grow my hair, so being trustworthy I tried it. Do you know if they are the same ingredients Monet and REP-HAIR? I can’t figure out why I still suffer and have grass hair.
    Beware patch test don’t always work. Everyone’s body reacts different. I had a very strong immune system or I probably would be dead. My reaction was over 2 WEEKS after using Tints of Nature Dye. It changed my quality of life and ruined my health and hair. TEST before using does not always work. I am living proof!!

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