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Natulique Hair Color Ingredients Review

Written by Irina Webb
Health-related claims have been reviewed by Myrto Ashe, MD, MPH, IFMCP

In this post, you will find out what happened after I wrote a post about Natulique hair color.  Additionally, you will learn about Natulique hair dye ingredients, so you can make an informed decision about their safety.  We will also discuss cocamide MEA and cocamide DEA, since one of them is on the Natulique ingredient list.  Read on to find out how the safety of Natulique compares with many other permanent hair color brands in my Permanent Hair Color Rating List e-book

Natulique Hair Color Ingredients Review. Figurative picture of Natulique hair dye colorants.

Natulique hair color is not certified organic.

In 2017, Natulique seemed to describe their hair color as an organic hair color.  Additionally, their logo used to say “Natulique Certified Organic,” which I found rather misleading.  Indeed, as a consumer, I would understand that as a statement that their products, including hair dyes, were certified organic.  With the help of my attorney husband, I discovered that both the certifying “agency” and the organic standards seemed to have been created by the company itself.  In other words, they created their own “organic” certification and certified their own product to it. 

Since I want consumers to make informed decisions based on the safety of ingredients, not advertisements, I wrote a post about Natulique.  Their response sounded like they were planning to sue me.  They said they had never claimed Natulique hair dye was organic.  In fact, before contacting me, they had changed their logo to “Natulique Certified Organic Beauty.” Plus, they started describing their hair dye as “natural” instead of “organic.” Luckily, I had screenshots to prove my point. 

On the one hand, it was an unpleasant situation because they threatened me with a lawsuit.  But on the other hand, it was exciting because they read my post and made changes to their website!  Besides, my attorney and I gathered the proof of my claims before we published the post (as we always do).  Read on to find out how an “organic” permanent hair color differs from a non-organic permanent hair dye. 

The terms “organic” or “natural” describing permanent hair color are misleading, in my opinion.

To start with, no permanent hair color can be organic – period, and Natulique hair color is not an exception.  Can it contain organic ingredients?  Yes, it can.  How many organic ingredients must it contain to be able to apply for a USDA organic certification?  95%.  In other words, 95% of the product must be of agricultural origin, which is impossible for a permanent hair dye.  Read more about that and some popular so-called organic hair dye brands in my post about Organic Hair Color.

As of today, chemicals make a bigger portion of permanent coloring products, without which the product will simply not work.  It is great that Natulique hair dye now openly admits it saying, “We are not a 100% organic hair colour: We still use some chemicals to ensure lasting and covering results.”  Keep reading to find out what chemicals they use.

Some companies claim their ingredients are “natural” or “naturally derived.”  Let me give you some perspective on this claim.  

First, the word “natural” is virtually meaningless when it comes to safety criteria.  Indeed, lead, petroleum, and snake venom are natural, but it does not mean they are safe or good for you.  Second, it is true that some substances can be “naturally derived.”  That is, the manufacturer may start from a natural source.  However, the derivation process involves a multi-step procedure with additional chemicals used along the way.  In the end, the “naturally derived” product does not resemble much the original ingredient, in my opinion.

Some naturally derived ingredients in “organic” beauty products result from the process of ethoxylation.

Some hair color companies derive ingredients through a process called ethoxylation.  One example is Sodium Laureth Sulfate (NOT an ingredient in the Natulique hair color).  When you understand the manufacturing process, “naturally derived” does not sound so healthy anymore. 

Indeed, sodium laureth sulfate is “naturally derived” from healthy coconut oil.  Then, during the derivation process, the coconut oil is turned into fatty acids used to derive lauryl alcohol.  Next, the lauryl alcohol is treated with sulfur trioxide gas or chlorosulfuric acid to produce sodium lauryl sulfate.  Finally, sodium lauryl sulfate is treated with carcinogenic ethylene oxide to make sodium laureth sulfate.  This process forms carcinogenic 1,4-dioxane and is called ethoxylation.  Traces of 1,4-dioxane can contaminate the final product unless it is properly removed with the vacuum stripping method.  Still, sound wholesome and healthy?  

Thus, it is important to understand the derivation process of an ingredient to know what byproducts it may have.  The problem is that you will not see these byproducts, or contaminants, on the list of ingredients.  Moreover, it is not that common for hair color manufacturers to disclose their ingredients.  I have to walk through thick and thin to pull the ingredient information out of them.  Therefore, I applaud Natulique hair dye for posting their ingredients, which other brands, e.g., Oway Hair Color, fail to do. 

Now, to the ingredients of the Natulique hair color themselves.  This is my favorite part.  Let us look at the ingredients together.

organic hair color

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Natulique hair color ingredients

As of December 2022, the ingredient list of Natulique permanent hair color is as follows:

A photo of Natulique hair dye ingredient list.

Specifically, we will focus on the cuticle opener – ethanolamine, and the colorants: p-phenylenediamine (PPD), resorcinol, 2-methylresorcinol, 4-chlororesorcinol, 4-amino-2-hydroxytoluene, p-aminophenol, m-aminophenol, 2-amino-4-hydroxyethylaminoanisole sulfate. 

Ethanolamine as a cuticle opener is an ingredient of concern.

To start with, the role of a cuticle opener is to open the hair cuticle to let the hair color in.  That is to say, it is a necessary component of hair color.  Unlike many other hair colors that use ammonia for this purpose, Natulique hair color uses ethanolamine.  

The production process of ethanolamine involves a reaction between a mole of ethylene oxide and a mole of ammonia.  Hence, it has an ammonia-like odor (source).  For your information, the Skin Deep database rates ethylene oxide 10 (the most toxic) because it is a human carcinogen.

According to the FDA, ethanolamine may also be contaminated with diethanolamine (DEA), which is linked with cancer in lab animals.  The Skin Deep database rates ethanolamine 5-6 and ammonia 2-6 depending on usage.   

Doing research for my Permanent Hair Color Rating List, I discovered that there is limited evidence that ethanolamine is a teratogen in animals.  (Teratogens are agents that interfere with fetus development.)  The New Jersey Department of Health states that “until further research has been done, it should be treated as a possible teratogen in humans” (source).  Also, the European Chemicals Agency database says that it is suspected of damaging fertility or the unborn child.

Further, this study found that there was more hair damage from ethanolamine than from ammonia.  In some extreme cases, the damage was as much as 85% more.  Read my post about ammonia-free hair color brands to find out if they are really better.

Some colorants in the Natulique hair color are strong or extreme sensitizers.

I consider colorants, or dyes, to be the main ingredients because they do the actual job of coloring.  In other words, without them, a permanent hair color cannot exist.  They may also cause skin sensitization, an allergic reaction that can happen after repeated uses of the same product.

The European Scientific Committee on Consumer Safety (SCCS) assessed hair dyes for skin sensitization potency.  They assigned either extreme, strong, and moderate sensitization potency to them, and the Natulique hair dye colorants have the following:

Extremep-phenylenediamine (PPD)
Strongp-aminophenol, m-aminophenol, 4-amino-2-hydroxytoluene
Moderateresorcinol, 2-methylresorcinol, 4-chlororesorcinol
Insufficient testing2-amino-4-hydroxyethylaminoanisole sulfate

So, four out of eight dyes in the Natulique hair color are strong or extreme sensitizers.  The SCCS concluded that “hair dye substances which fulfill the criteria for classification as R43 may not be safe for consumers.  This is particularly so for hair dye substances categorized as extreme and strong sensitizers.”

Now, I do not personally know of anyone who has had an allergic reaction to Natulique.  Neither am I saying that you will have an allergic reaction to this or any other hair dye.  Nevertheless, some of my blog readers shared that they had suffered an allergic reaction after using a hair dye.  Also, this case describes an allergic reaction to a hair dye ingredient that resulted in 90% hair loss.  And yes, one of the consequences of an allergic reaction can be hair loss.

organic hair color

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From the perspective of safety, there are some controversial ingredients in the Natulique hair dye.

Other ingredients in this permanent hair color formulation are water, skin conditioners, foaming agents, emulsifiers, and fragrance.  In my Permanent Hair Color Rating List, I rate fragrance 8 because it is a mixture of multiple ingredients.  Many of these ingredients are known allergens, so I prefer fragrance-free products.  And the “natural” fragrance is not much better, even when it comes from essential oils.  Read my post about natural fragrance to learn the difference between natural fragrance oils and essential oils. 

Another controversial ingredient in the Natulique hair color is a surfactant called cocamidopropyl betaine.  Suffice it to say that the American Society of Contact Dermatitis lists it as an allergen.  The society even named it Allergen of the Year in 2004.  A common substitute for cocamidopropyl betaine, especially in “natural” shampoos, is cocamidopropyl hydroxysultaine.  Also, oftentimes, cocamidopropyl betaine is confused with coco betaine.  You can find a comparative analysis of these three ingredients in my post about the safety of cocamidopropyl hydroxysultaine

Finally, I want to talk a little bit more about cocamide MEA because of its notorious relative cocamide DEA.

Cocamide MEA vs Cocamide DEA

First, cocamide diethanolamine (DEA) is considered a “naturally” derived surfactant because of its source ingredient – coconut oil.  How come then that the state of California classified cocamide DEA as a carcinogen in 2012?

As we discussed above, the manufacturing process of an ingredient is a multi-step process and involves addition of chemicals.  At the end of the process, the new ingredient has nothing in common with its original source (in this case – coconut oil).

Indeed, cocamide DEA is a derivative of diethanolamine (DEA) and may contain DEA as a contaminant.  The International Agency for Research on Cancer (IARC) evaluates DEA as “possibly carcinogenic to humans” (IARC carcinogenicity Group 2B).

Further, the European Union and Canada Health prohibit DEA in cosmetic and personal care products.  However, the EU allows derivatives of DEA (the “fatty acid dialkylamides and dialkanolamides” group), including cocamide DEA, with restrictions to minimize the possibility of carcinogenic contaminants.  One of the restrictions is for them not to be used with nitrosating ingredients.

Likewise, the US Cosmetic Ingredient Review (CIR) Expert Panel expresses a concern that diethanolamine (DEA) contaminant in cocamide DEA can be converted (nitrosated) into N-nitrosamines that may be carcinogenic.  Consequently, they do not recommend using cocamide DEA in cosmetic products that can potentially form N-nitroso compounds.

Fortunately, Natulique hair dye does not contain cocamide DEA.  But it contains cocamide MEA.  Let us see if it is a safer option for Natulique hair color.

Cocamide MEA may be safer than cocamide DEA, but it is not ideal.

To begin, cocamide monoethanolamine (MEA) belongs to the group of ethanolamides and is a mixture of ethanolamines of fatty acids derived from coconut oil. 

Unlike DEA that breaks down readily in a product and forms N-nitrosodiethanolamine, a known animal carcinogen, MEA does not form a stable nitrosamine.  Therefore, cocamide MEA is not considered a carcinogen.  Further, in clinical tests, cocamide MEA even at concentrations of 50% was not irritating in a single-insult patch test.  Alternatively, cocamide DEA caused irritation at concentrations as low as 2%.

There is a concern, though, that cocamide MEA may contain small amounts of cocamide DEA.  Therefore, the CIR panel warns manufacturers not to use cocamide MEA in body or hair products containing nitrosating agents.  It is because they can provoke the formation of a stable nitrosamine.

Unfortunately, the CIR panel does not specify what those nitrosating agents are.  Over the years, I have looked into that and still do not have a complete list of them.  It seems that testing a product is the only way to ascertain whether it has carcinogenic nitrosamines.  

In sum, I believe that while cocamide MEA is safer than cocamide DEA, it is far from ideal.

Conclusion about Natulique hair color

I wholeheartedly believe that together we can demand and receive safer consumer products!  In my career, I have already seen many positive changes.  Thus, Natulique hair dye does not claim to be organic anymore.  Plus, they disclose their ingredients on the website, which is not very common.  Though small, these changes are steps towards collective awareness of the risks coming from using hair dyes.  So please, ask questions and knock on doors. 

As for Natulique hair color, I cannot declare it safe because it contains ethanolamine and extreme, strong, and moderate sensitizers.  However, no permanent hair color is safe, in my opinion.  I have seen about 40 brands and none of them were safe hair color brands because they contained sensitizers.  On the other hand, some hair dyes are safer than others. 

In my Permanent Hair Color Rating list, Natulique takes roughly a middle position in comparison to other permanent hair colors.  I think there are safer permanent hair colors, and they do not even claim to be organic or natural.  You can also find my suggestions on how to protect your hair and health in this e-book.  To see what product I used to color my hair (currently I love my hair the way it is), read my review of Hairprint hair color restorer.

Lastly, check out my shop for healthy products of all kinds.  And book a consultation with me if you need immediate clarity in your healthy and non-toxic journey.  

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55 thoughts on “Natulique Hair Color Ingredients Review”

  1. Hi Irina,
    Thanks again for your diligent research and exposing the truth behind these misleading brands! It’s so disappointing.
    I have tried Hairprint a few times and am considering trying a different product next – Wella colortouch. Would be very interested to hear if you have any thoughts on that brand. I’ll plan to search your site to see if you’ve already covered it.


    1. I haven’t. It is nice to hear from you, Joy! Thank you for your suggestion. I am very curious how Colortouch by Wella and Blumen by Goldwell would compare. I hope there are other people who would like to know that. ~Irina

          1. yes, I know, their website has no information ;((
            I buy this color at whole foods and they are also for sale at Vitamin Shoppe

  2. Hi Irina,

    Thanks for your post and research, it has been helpful. I have been struggling to find a hair colour product that I’m not allergic to. I have been doing several patch tests on all sorts of brands that classify themselves as ‘organic’ and ‘natural’ and I would get a reaction. After so many patch tests I concluded that I’m allergic to ‘ALL’ hair colours and gave up. Your research and post does shed a light on the fact that there is more to a label than just what is printed on them . Maybe I will find something one day that will suit my sensitivity.

    Thanks again.

  3. Hi Irina. You’ve uncovered something really big. Companies that create their own certifications to be considered organic is a new level of deception. I truly thank you for this natulique hair color review. I’ve now seen and heard of many complaints about their company. Thank you for the investigative research, but gut told me stay clear of them, now I can know for certain.

  4. What is the best professional salon brand of colour..? I am a hairdresser dealing with health issues and want to expose myself to the least amount of chemicals as possible. I’m soooo confused! Was considering original mineral and oway?? I’m in Australia

    1. Hi, Michelle:

      I saw that you bought my Permanent Hair Color Rating List ebook. Let me know what questions you have now after you have read it. We can also talk on the phone. Thanks. ~Irina

  5. I did buy it thanks. Interesting. Im just feeling puzzled. Im trying to find the least toxic pro salon brand in Australia for my health (breathing in ) as I have had bladder issues. Now I’m thinking a no ammonia product is not even worth trying? Is it all hype. As an overall brand which would be the least harmful for me? Or is that impossible?? Do I have to give up hairdressing..

    1. Hi, Michelle: To respond to your questions properly, I think it is best to talk on the phone. I know you are dealing with some big issues right now and I would love to help you in the best way I can. Please email me with 3 time slots that work for you. Since you already bought the ebook and are in Autralia, I can give you a discount. ~Irina

    2. If you want to be 100% clean and natural, you can use plant colours : generally called henna, but includes more than just Lawsonia (henna). Colours are restricted to natural tones of brown (from light to almost black, red/orange, gold and their mixtures. I use them in my hair salon for two years. It is more time consuming, but the hair looks greant and is regenerated.

  6. Hello,

    Awesome article: I also found the same thing with their natural line. Can you do an assessment on their Zero hair colour line too. Apparently its not supposed to have any of the bad stuff in it but I can’t get my hands on an ingredient list anywhere and I don’t want to purchase the product online and give them money if its just like the other line. HELP 🙂

  7. Hello Irina,

    Thanks for the post. I am doing the research after getting quite severe allergic reaction to this product. I had very itchy scalp, felt like i couldn’t breathe, half of the left side of my face went red and had rashes. All body was itching and I had to have another shower after getting back home from hairdresser. This haircolour was applied on my hair for only 10minutes and the allergic reaction started. Had to get them to take it off. Even the nourishing oil thy try to apply caused reaction.
    On my search for chemical free products now.
    Take care

    1. Hi, Jaysh: Thank you for letting me know. It sounds pretty bad. What product if any had you used before Natulique? Do you know what chemicals are allergic specifically? Is it PPD? Make sure you do a 48-hour patch test. Have you considered downloading the Permanent Hair Color Rating List ebook that I created to reduce risks of allergic reactions? ~Irina

  8. Loriann Deangelis

    Hello, I had a horrible experience with Tints of Nature Hair Colour. I have used over the counter dyes for over 15 years and never had a reaction. I thought this was organic and I bought it on a whim in the local health food store believing it was this premium product. I used it once October 2016, had a little tingle but thought nothing of it as they use different oils and thought maybe rosemary or peppermint. I looked great and life was grand. I used again January 2017 and did not have any indication of any sort of reaction or problem. Life as usual. I had never heard of hair dye reactions before this. Within approximately 2 WEEKS I became deathly ill with severe flu like symptoms, went to my doctor was prescribed antibiotics and sent home. Within the next week my head was on fire and my hair started coming out in chunks 3 weeks AFTER USE!! I couldn’t for the life of me figure out what was going on and frantically ran from doctor to doctor, back and forth from health food store to health food store looking for relief and answers. No one had any. It was a total nightmare and by the end of 8 weeks I had lost most of my hair and was in excruciating pain. The hair kept falling out for over 5 months. I finally had a patch test and tested positive for PPD and Nickel. My body went into total shock, I think I was walking dead. My eyes even had lightning bolts, vision blurred, dizziness, memory loss, ringing ears, Asthma, fever, sweats and my head was zinging. Even the hair stopped growing on my body and it went into shock. This went on for months! After many emails to Organic Colouring Systems and many doctor visits, I finally got a reply from Tints of Nature Customer service and the director scheduled a call with me. He was sympatric and offered The REP Hair Follicle strengthening System product Free to grow my hair back. I was desperate for help and wanted to believe in the product. I was almost bald. I tried it for 3 months , a strict regiment, everyday with hopes my hair would sprout and follicles would produce. Long story short it’s now been 13 months and I still have a sore scalp and my hair is damaged and so very very thin. I have had months of steroid injections and now I finally gave in to Minoxidil. I am scared to death but doctors are so in their medical own world and really have no clue how bad this chemical is or affected my health. One trip to Vitamin cottage and Sprouts changed my life. Beware, don’t trust products with pretty organic packaging available in health food stores. It can be deadly.
    I use to use chopsticks on top of my head and now I use a little baby clip. I wonder if the Red Clove or Capixl had anything to do with it not growing and continued hair loss? There is a lot of talk about the ingredients in Monet and I find them similar. I would share photo’s as it was horrendous and embarrassing. The last Doctor said I would have NEVER reacted to a 24 hour patch test because my reaction was DELAYED FOR WEEKS. He said there must have been HIGH amounts of PPD or another chemical that cause such catastrophic damage. I am sick over this and now worried about this product I was lead to believe would heal me and grow my hair, so being trustworthy I tried it. Do you know if they are the same ingredients Monet and REP-HAIR? I can’t figure out why I still suffer and have grass hair.
    Beware patch test don’t always work. Everyone’s body reacts different. I had a very strong immune system or I probably would be dead. My reaction was over 2 WEEKS after using Tints of Nature Dye. It changed my quality of life and ruined my health and hair. TEST before using does not always work. I am living proof!!

    1. Hi Loriann,
      I just saw your comment and had to reply. Firstly, what an AWFUL and debilitating experience for you. I’ve dealt with chronic pain and health issues because of synthetic chemicals in the past so I can imagine what that must have been like. I’m truly sorry. I know how long something like that can impact your health, but I’d like to email you with some details of things that helped me, (if you’re open to it), if you’d like to chat?

      Talk soon,

  9. Good for you Irina – so glad that you have called them out on their obvious attempts at greenwashing. It’s too bad that instead of taking your post as an opportunity to improve their product, they have resorted to hiding information, lying and threatening.

    Glad that you have a clever husband who can respond to their frivolous threats of litigation.

    We are lucky to have you as a consumer advocate!

    1. I know. He is some kind of a genius (don’t tell him I said that). He can write 100 pages in an hour. ~Irina

  10. This really drives me nuts that products can be classified as ‘organic’ in the first place. Everything was ‘organic’ before plastic was born I suppose. It drives me even more nuts that some businesses would completly neglect contemplating the reason why ‘organic’ must even exist nowadays and then use the term as a mere label. Printed words. Nothing more. Marketing is the biggest excuse I’ve heard for anything and everything. Or atleast it always felt that way. I read the attorney’s response. He really cleared up how confusing their email to you was. Man, why did they even have to bother? They must be pretty obsessed over making money to look at it this way and then do all that. Marketing. Ugh. So thank you for still stickin with the truth as you always have amongst some repulsive wave of people who frustrate me.

    1. Thank you so much, Wafa! It is so good to read your words. Your feedback means so much to me. You give me the strength to fight for the truth. ~Irina

  11. Your welcome Irina! I really do feel as though they have put even less emphasis on the lurking dangers behind the products and more emphasis on what their true focus is on by having made this ordeal. But I wouldn’t have learned this much without you fighting for the truth yourself and luring me in.

  12. Just I saw this mail! no idea why it was in my spam?… sorry about this bad time for you with Natulique Hair Color, is not right…and thank you again Irina for your work! 🙂

  13. I wish to support you on your findings on Naulique
    I was a stockist for over 2 years and now phasing it out of my salons
    I was deceived by their claims
    I was told it was Organic when I first enquired in 2016 and based my business in this. I have since been told from the same distributor in 2018 that I must take the word organic off my business cards and use natural. In fairness to the distributor I would like to believe she was given false information and claims from naulique
    The hair colour range is disappointing and drying on the hair
    Shame on this deceptive company

  14. Your research rocks! I don’t know anyone this relentless at investigation (besides me); we aren’t popular in many crowds. Do you know of a truly organic hair color by the way or at least chemical free? (I was using henna with cassia and indigo wih great success until my long hair got too much gray and in patches for a uniform result.)

    Thank you!

  15. Irina, Thanks so much for replying. I have actually been using organic henna/indigo/cassia for years and am looking for an alternative to it, something else that stains or coats the hair shaft rather than penetrates the cuticle, preferably something semi-permanent if possible. Hairprint won’t work as I am a redhead morphed calico: with red, white, brown and now even some near- black patches. Great look for a cat, not so much on a woman. RSC

  16. I clicked on your Instagram image of Surya hair dark brown color at

    to link to your analysis of it, but nothing happened. Are your color-coded ingredients on the label the extent of that analysis?

    Thank you. I am not sure about Surya. When I have called to ask for specific information, I get an unsatisfactory response. They have altered their formulae in recent years, but I am not sure how much better it is than before.

    1. Hi! I have text under the picture if you access it on Instagram. But you are right I have done a detailed analysis of their ingredients yet. You can hire me to do so. Let me know if you are interested. ~Irina

  17. I just read the E-Book list of safe colours included in your article and would like to know why Natulique is included ?

    1. Hi, Robyn, on the ebook sales page, you see a list of hair colors that are rated, which does not mean they are safe: My blog readers and clients wanted me to rate them as these hair colors are popular. In fact, there are no safe permanent hair colors because of the way they are made. Some are a little safer. And you can learn that in the e-book. Please let me know if you see a way to make it more apparent that this is the case. ~Irina

  18. Hi Irina,
    I would like to know why you have Goldwell Nectaya on your list of good to use color since it has Ethanolamine and Resorcinol in it? I’ve been using it for quite a while now and have been experiencing a lot of hair loss. I’ve just started looking for something less expensive since Goldwell is too expensive and it’s not so great for gray coverage when I fell upon so many articles and started wondering why I had so much hair loss. I’m not so sure about your list. If you say ammonia is better than Ethanolamine then you should take some off it.

    1. The list contains hair colors that I rated, not that I deem safe. In fact, there are NO safe permanent hair colors. I am sorry about your hair loss. That must be so hard. You should discontinue the use of any permanent hair color. ~Irina

  19. I had been using Wella level 6 at the salon for about fifteen years without issue. Two years ago, I started to get the itchy scalp. My hairdresser added sugar/sweetener packets and the itching stopped. Within six months, I developed a hard bumpy colorless rash around the back of my hairline and a few similar hard bumps between my eyebrows and side hairline. A few more months and I got the same rash down my spine near my waistline. It is now two years and numerous dermatology visits have not pinpointed anything. I know the brown and black colors seem to have the biggest issue. Since I am about 90% grey; we started lightening the color slowly and am currently in the lighter shade of level 7. I get color every three weeks. I am curious to know if your Wella testing was a specific level or numerous levels? Would you provide that information to me? I have your book and 2020 listings so I am going to test Goldwell.
    My long range plan is to get to natural grey without chopping off my hair or severely damaging it with color corrector. I would be grateful for any assistance.

    1. Hi, Georgi! Could you re-read the Permanent Hair Color Rating List ebook? If you still have question, please email me with your questions. Thank you. ~Irina

  20. Hi Irina

    I m not sure if you can help me but maybe you can point me in the right direction.

    I have a really bad hair dye allergy. I ve only ever dyed my hair twice which resulted in a rash all over my scalp the first time and a rash all over my scalp and swelling of most of my face and this was an ammonia free hair dye. Since then (15 years ago) the doctor told me to always test products on the inner side of my elbow for 48 hours which I have done with endless hair dyes over the years. I put a drop for 5 mins and wash it off and within 12-24 hours, the inner side of the elbow swells up, turns red and oozes stuff out whilst I feel my arm is on fire and it looks like I ve burnt my arm for the next 2 -3 weeks until it heals. My arm also swells up and sometimes have to go into hospital to be put on 2 antihistamine drips to feel a little better. I ve done an allergy test and I have a slight allergic to nickel and ppd, but nothing that’s ever bothered me from any other ppd products I ve used. Do you know of any detailed test for hair dye that I can do? Or any hair dye you recommend. Ideally I want my original hair colour which is dark brown. Appreciate your help in advance.


    1. Hi, Mirei: have you gone to only one dermatologist? You might want to look for a second opinion and specifically look for a dermatologist who is knowledgeable about hair dyes. Also, if you purchase my Permanent Hair Color Rating List ebook and read it, you will know everything you need to know to make an informed decision about your options. ~Irina

  21. Hi, Not disagreeing with anything you’ve said here, I think Natulique’s marketing tactics have been very questionable and have been watching aghast! BUT I’ve loved using the product for the last 5 years in my business, my own irritated skin on my hands cleared up instantly, and many of my clients can use natulique, where they can’t use other products.

    I just wanted to let you know that I disagree with the comment about it smelling like ammonia, I’m not going to argue with the facts as I’m not scientist lol, but it definitely doesn’t smell like anything much at all, and now days I can’t be around traditional hair colours. I enjoy working with it as do many of my clients

    Just wanted to share that.

  22. Patricia J Pasquarello

    Hi Irina,
    I had breast cancer nine months ago. Went thru chemo, radiation and now take hormone therapy. My hair fell out, grew back white. I want to change color, but am afraid to. Is a semi permanent dye better to use then permanent? I bought surya brasil, semi permanent dye, but am afraid to use it.
    Any suggestions? I need help and would appreciate it. Thanks!!!!

  23. Hello Irina;
    I have an extremely sensitive scalp. I’ve tried a few men’s hair color products and they all seem to cause irritation. After reading your investigation on NATULIQUE I decided against it. Do you have any recommendations on permanent or semi-permanent hair coloring products that I might consider?
    Thank you, Keith

  24. Hi Irina,

    I’m so glad I’ve stumbled upon your blog!
    I’ve been using Natulique Medium Blonde for a while now because it was recommended to me by my favorite hair dresser who I trust. In Germany Natulique products can only be distributed by so called natural hair dressers who claim to work with “natural” hair coloring products.
    I must admit I really loved and love the coloring result of Natulique but at the same time I have also developed an allergic reaction, sort of dry, dandruffy and sometimes itchy rash on my scalp so I’m switching to a truly natural product from Logona.
    I checked the products in the app “Codecheck” and was shocked.
    I tried to talk to my hairdresser about it but she said, that none of her clients has had any problems and if I want the color to work I have to use chemicals……. I was quite shocked cause the color is marketed as a natural product and is quite pricy…
    Before that I was using Culumnatura products, that I can highly recommend but because I travel a lot I needed a cream color for easier application.
    Anyways, I’ll see if the cream coloration from Logona works even without chemicals, fingers crossed. if not I’ll make sure to check out your list of recommended products :))

    1. Hi, Anna! Thank you for sharing!! We are sorry to hear about your allergic reaction to your hair color, but it is good that you figured out the cause. It would be great if hair colors that are promoted as natural were really natural! Your hairdresser is right, though: for a permanent hair color to work it must contain chemicals. And it is only a permanent hair color that can alter a hair shade dramatically and make it last. So, our Permanent Hair Color Rating List e-book gives rating to permanent hair colors in terms of safety. Neither of them is absolutely safe, because all of them contain some kinds of chemicals. The only natural hair coloring products without chemicals we have come across are plant-based, such as henna. We hope you will find a safe hair color that will work for you!

  25. Christina Littlejohn

    I am pretty sure I am becoming allergic to Natulique hair color. I have been using it for a little under a year now. I think I need to quit doing hair all together. I am thankful for you.

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