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I Read Labels For You

2025 Permanent Hair Color Rating List

The ingredients of 65 permanent hair colors are reviewed so you can make informed decisions easily about what is best for your health, beauty requirements, and risk tolerance!

Buy The Hair Color e-book

Ever gotten an itchy scalp After dying your hair?

It could be just some itching or it could be the start of something worse.

Studies show that some itching may signal an allergic reaction that could result in hair loss in mild cases, or even anaphylactic shock!

Even if you’ve never suffered an allergic reaction before, the FDA and the European Scientific Committee on Consumer Safety warn you can develop a reaction to the same hair dye you’ve been using for a decade or more. That’s called “sensitization,” and it’s your body’s way of saying “enough.”

Unfortunately, there are only a handful of lower-toxin hair dyes on the market.

The European Union Scientific Committee on Consumer Safety (SCCS) has assessed over 110 hair dyes for safety in the last 5 years.

The bad news: Reading over 600 pages of scientific jargon, chemical formulas, toxin advisories, and professional gobbledygook would take you weeks to untangle.

The good news: You don’t have to do that because I have done it for you! As a consumer product researcher, I’ve spent hundreds of hours culling down scientific data to give you specific recommendations you can use right away. In short, I’ve read the reports so you wouldn’t have to!

Buy The Hair Color e-book

This E-Book is for you if…

You have no idea why your scalp itches and burns after switching to a new “organic” hair color.

You are terrified after your hair has started falling out at an alarming rate.

You are concerned about chemicals seeping into your brain and entering your bloodstream.

You have thyroid disorders or want to protect your thyroid.

You are planning to become pregnant and are switching to organic products.

You must keep coloring your hair because going grey is not an option for you.

This groundbreaking E-book will empower you:

  • To make informed decisions about your hair coloring options, I’ll give you practical tips, motivation, and specific hair colors.
  • To understand exactly what hair color companies are telling you when they say their hair color is free of PPD, ammonia, and even resorcinol (without needing to be a chemist!)
  • To stop wasting your money and taking chances with hair colors that pose a danger to your health.
  • To feel 100% confident: YES, YOU CAN take charge of your health without turning into a health nut!

Get the Permanent Hair Color Rating List E-Book for just $34.95!

Buy The Hair Color e-book
Irina made the choice easy.
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I was anxious to read it and hoped that it really made it clear what hair color brands were the best choices. After I read it, I felt very informed. It was easy to read! Without the e-book, I would just be doing trial and error at salon after salon trying to find one that doesn’t irritate my skin and not really sure what I was ending up with. You made the choice so easy.
Brooke
Every stylist should read this!
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I’ve been a hair stylist for 10+ years, and I’m currently switching my salon into a cleaner salon. After a search on Google, your site came up, and I purchased your Permanent Hair Color Rating List e-book. It was so informative! I was originally looking to move to an ammonia-free product, and now I don’t think I will. I also love the way you write your reports. Technical, but still easy to understand with helpful breakdowns of some of the more complicated information. To tell you the truth, I don’t think most stylists know what’s in their products or which chemical does what. We are taught how color works but in a more general way. The rest is up to us to learn on our own. We definitely aren’t taught how to choose a color brand. Every stylist should read this!
Lindi
the e-books are So Clear!
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I’ve been dealing with perioral dermatitis for several months and have been trying to replace all of my skin and cleaning products with “safe” options. I’ve spent hours scouring the internet and was completely overwhelmed by the time I stumbled across your website. Sanity! These e-books helped me narrow down selections to a few, and then I was able to look at descriptions and reviews to determine a best fit for me. I really like how clear the e-books are and that the supporting documentation is available in the analysis e-books.
Keri

Get Your Questions Answered

I hope these will help make your decision to purchase the e-book an easy YES!

The following brands are evaluated in the Permanent Hair Rating List:

  • Alfaparf Milano Evolution of the Color “Intense Naturals”
  • Alfaparf Milano Precious Nature “Naturals”
  • All Nutrient
  • Arete Beauty
  • Aveda Full Spectrum Permanent NN Bases
  • Aveda Full Spectrum Permanent Vegan Nat Series
  • Aveda Full Spectrum Permanent Vegan Pure Tones
  • BioKap Nutricolor Delicato Rapid Hair Dye
  • CHI Ionic Permanent Cream Color
  • Clairol Nice ‘N Easy
  • Davines A New Colour
  • Davines Mask with Vibrachrom
  • Difiaba Permanent Cream Hair Color
  • DpHUE Hair Color Crème
  • Eco Colors
  • Eufora Permanent Hair Color
  • EVO Hue-Verse Permanent Colour
  • Framcolor Glamour
  • Garnier NUTRISSE
  • Garnier OLIA
  • Gentle Hair Dye Water Colour Hair Dye
  • Goldwell Elumen
  • Goldwell Topchic
  • Goldwell Topchic Zero
  • Herbatint
  • Innersense Color Purity
  • ION Brilliance Permanent Creme Hair Color
  • ION Brilliance Permanent Liquid Hair Color
  • ION Inspired by Nature Hair Color
  • John Frieda Precision Colour Foam
  • Joico Lumishine Lumi10 Permanent Crème Color
  • Joico Lumishine Permanent Crème Color
  • Kemon NaYo Color Systems
  • Keune So Pure Permanent Hair Color
  • Keune Tinta Permanent Hair Color
  • Kevin Murphy
  • L’Oreal Excellence Crème
  • L’Oréal INOA
  • L’Oreal Superior Preference
  • Madison Reed Radiant Cream Color
  • Natulique Natural Colours
  • Natulique Zero Colours
  • Naturcolor Permanent Hair Color
  • Naturigin
  • Naturtint
  • Organic Colour Systems
  • Original & Mineral (O&M) COR Colour
  • Oway Hcolor
  • Oway Hnectar
  • Paul Mitchell
  • Pure Color by Surface
  • R+ Color Omnipresent
  • Redken Chromatics
  • Redken Cover Fusion
  • Revlon ColorSilk
  • Rusk Deepshine Pure Pigments Conditioning Cream Color
  • Rusk In 10 Permanent Cream Color
  • Schwarzkopf Keratin Color
  • Schwarzkopf Simply Color
  • Tints of Nature
  • Tocco Magico Color-Ton
  • Tocco Magico Freelux
  • Water Works Permanent Hair Color
  • Wella Color Charm
  • Wella Koleston Perfect Me+

With the purchase of the Permanent Hair Color Rating List, you can get any additional permanent hair color rated for ONLY $19.99! Contact me for details.

Buy The Hair Color e-book

Hi! I’m Irina.

When I was expecting my son in 2012, clearly, I wanted to keep him healthy and safe. So, before buying a shampoo for him, I decided to read its ingredients first. Most of those I couldn’t even pronounce and obviously did not come close to understanding. It took me a whole month of research before I decided which shampoo to buy! Since then, researching products has become my calling and full-time occupation.

Over the years, I have encountered resistance from some companies while doing my research. Sometimes when I call them, they try to avoid my questions. I am not easily discouraged, however, and I keep asking hard questions.

Now, I’ve become a full-time product researcher and a product manufacturer ingredient safety adviser. This unprecedented Permanent Hair Color Rating List e-Book is a result of my tireless work.

You don’t have To Spend hours on Hair Color ingredient research – I’ve Done It For You!

This e-book will save you time and give you the peace of mind you deserve.

Buy The Hair Color e-book

We are trusted, non-toxic consumer product researchers on a mission to help you make informed decisions about the products you buy.

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