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I Read Labels For You

2027 Permanent Hair Color Rating List

71 permanent hair colors, rated. I tell you what to choose.

You don’t need perfect choices to be healthy, just informed ones!

Buy The Hair Color e-book

Why This List Exists

Most “clean hair color” articles give you a lecture. They don’t give you a ranked list.

I read the labels on 71 permanent hair colors. Then I scored every formula the same way. Lower number = fewer of the ingredients I flag.

The list tells you what to choose. I name the best formulas, including home and salon colors.

I Read Labels For You Tints Of Nature Hair Color Review ingredients
I Read Labels For You opinion about Madison Reed hair color review

What You Get

  • 71 colors, one rating method for every brand. No favorites.
  • Five sections, so you can pick by what matters to you:
    • You want to know if your current color is one to replace
    • An allergic reaction is your biggest worry
    • Thyroid is what you watch
    • Hair feels damaged or thin
    • You watch both thyroid and hair
  • A Top Seven so you can start at one glance.
  • Website and Amazon links in the big table.
  • Two custom reviews come with the $39 purchase. Email me the color you want me to review.
  • New edition every year. Repeat buyers pay half: $19.50.

This List Is For You If

  • You already color your hair and want a ranked comparison, not another article.
  • You want to replace a PPD-based color and need somewhere to start.
  • You want to check your current color, watch reactions, watch thyroid, or go easier on damaged hair.

It’s not a medical guide. It’s not a promise that a color will agree with you.

Buy The Hair Color e-book
I Read Labels For You opinion on Natulique hair color.

Price

$39 for the 2027 Annual Edition.

That is one payment. No subscription. No auto-renew.

You get the PDF, 12 months of access, and two custom reviews rated the same way as the list.

Extra comparison reviews after that are $19.99 each.

Already bought a past edition? Your update price is $19.50. Email me for a 50% off code.

  • Irina made the choice easy.
    I was anxious to read it and hoped that it really made it clear what hair color brands were the best choices. After I read it, I felt very informed. It was easy to read! Without the e-book, I would just be doing trial and error at salon after salon trying to find one that doesn’t irritate my skin and not really sure what I was ending up with. You made the choice so easy.
    Brooke
  • Every stylist should read this!
    I’ve been a hair stylist for 10+ years, and I’m currently switching my salon into a cleaner salon. After a search on Google, your site came up, and I purchased your Permanent Hair Color Rating List e-book. It was so informative! I was originally looking to move to an ammonia-free product, and now I don’t think I will. I also love the way you write your reports. Technical, but still easy to understand with helpful breakdowns of some of the more complicated information. To tell you the truth, I don’t think most stylists know what’s in their products or which chemical does what. We are taught how color works but in a more general way. The rest is up to us to learn on our own. We definitely aren’t taught how to choose a color brand. Every stylist should read this!
    Lindi
  • the e-books are So Clear!
    I’ve been dealing with perioral dermatitis for several months and have been trying to replace all of my skin and cleaning products with “safe” options. I’ve spent hours scouring the internet and was completely overwhelmed by the time I stumbled across your website. Sanity! These e-books helped me narrow down selections to a few, and then I was able to look at descriptions and reviews to determine a best fit for me. I really like how clear the e-books are and that the supporting documentation is available in the analysis e-books.
    Keri

Get Your Questions Answered

I hope these will help make your decision to purchase the e-book an easy YES!

71 permanent hair colors. Last year’s list had 68. I removed Redken Chromatics Ultra Rich (discontinued) and added Clairol Natural Instincts, Maria Nila Classic Collection, Oligo Calura Permanent Shine, and Schwarzkopf Keratin Blonde.

  • Alfaparf Milano Evolution of the Color “Intense Naturals”
  • Alfaparf Milano Precious Nature “Naturals”
  • All Nutrient Permanent Cream Haircolor
  • Arete Beauty Alchemic Color
  • Aveda Full Spectrum Permanent NN Bases
  • Aveda Full Spectrum Permanent Vegan Nat Series
  • Aveda Full Spectrum Permanent Vegan Pure Tones
  • BioKap Nutricolor Delicato Rapid Hair Dye
  • CHI Ionic Permanent Shine Hair Color
  • Clairol Natural Instincts
  • Clairol Nice ‘N Easy
  • Davines A New Colour
  • Davines Mask with Vibrachrom
  • Difiaba Permanent Cream Hair Color
  • DpHUE Hair Color Crème
  • Eco Colors
  • Eufora Permanent Hair Color
  • EVO Hue-Verse Permanent Colour
  • Framcolor Glamour
  • Garnier Nutrisse Ultra Crème
  • Garnier OLIA
  • Gentle Hair Dye Water Colour Gel
  • Goldwell Elumen
  • Goldwell Topchic
  • Goldwell Topchic Zero
  • Herbatint Permanent Haircolor Gel
  • Innersense Color Purity
  • ION Brilliance Permanent Creme Hair Color
  • ION Brilliance Permanent Liquid Hair Color
  • ION Inspired by Nature Hair Color
  • John Frieda Precision Colour Foam
  • Joico Lumishine Lumi10 Permanent Crème Color
  • Joico Lumishine Permanent Crème Color
  • Kemon NaYo Color Systems
  • Keune So Pure Permanent Hair Color
  • Keune Tinta Permanent Hair Color
  • Kevin Murphy +Code
  • Kevin Murphy Color Me
  • Lazartigue La Couleur Absolue
  • L’Oreal Excellence Crème
  • L’Oréal INOA
  • L’Oreal Superior Preference
  • Madison Reed Radiant Cream Color
  • Maria Nila Classic Collection
  • Natulique Natural Colours
  • Natulique Zero Colours
  • Naturcolor Permanent Hair Color
  • Naturigin
  • Naturtint Permanent Hair Color Gel
  • Oligo Calura Permanent Shine Hair Colour
  • Organic Colour Systems
  • Original & Mineral (O&M) COR Colour
  • Oway Hcolor
  • Oway Hnectar
  • Paul Mitchell The Color XG
  • Pure Color by Surface
  • R+ Color Omnipresent Liquid Crème
  • Redken Cover Fusion
  • Revlon ColorSilk
  • Rusk Deepshine Pure Pigments Conditioning Cream Color
  • Rusk In 10 Permanent Cream Color
  • Schwarzkopf Igora Zero Amm
  • Schwarzkopf Keratin Blonde
  • Schwarzkopf Keratin Color
  • Tints of Nature Permanent Hair Colour
  • Tocco Magico Color-Ton Permanent Hair Cream
  • Tocco Magico Freelux Permanent Hair Color
  • Water Works Permanent Hair Color
  • Wella Color Charm
  • Wella Koleston Perfect Me+
  • YUV Permanent & Demi Color Cream

Want a color that is not in the book compared to the list? Buy the $39 edition first. Then send me two colors with the products’ links and the ingredient lists if the sites don’t show them.

Need more than those two after you have the book? An extra comparison review is $19.99.

Want one color reviewed with no book and no ranking? That is $25. It’s a single review, not a comparison to the 71.

Buy The Hair Color e-book

Hi! I’m Irina.

When I was expecting my son in 2012, I wanted a simple thing: a safe baby shampoo. I read shampoo labels and couldn’t pronounce most of what I saw. It took me a month to decipher baby shampoo ingredients.

Years later, I still do that with other products. This Rating List is the result of my hard work, so you can choose a color without repeating my years of work.

You don’t have to spend hundreds of hours on hair color ingredient research. I already did it for you.

You don’t have To Spend hours on research. I’ve already done it For You.

This e-book will save you time and give you the peace of mind you deserve.

Buy The Hair Color e-book

We are trusted, non-toxic consumer product researchers on a mission to help you make informed decisions about the products you buy.

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