This post may contain "affiliate links." This means if you click on the affiliate link and purchase the item, I'll receive a commission. I disclose this in accordance with the Federal Trade Commission's 16 CFR, Part 255. I only recommend products that passed my strict criteria. Read about my research methods in the Start Here page.
Last updated on April 13th, 2018
Because lipstick goes onto our lips and we ingest small amounts of it, I am very picky about which lip products I use. After reading ingredients and asking questions of numerous manufacturers of makeup products made with natural and organic ingredients, I chose to go for a non-toxic lipstick made by Crunchi. In this post, I will walk you through the ingredients of the Crunchi Luxe lipstick, tell you about my experience with it, and even help you choose the right color.
Crunchi Luxe Lipstick Ingredients
To walk you through the ingredients efficiently, I broke them down into the major groups.
Ricinus Communis (Castor) Seed Oil*, Cera Alba (Beeswax)*, Copernicia Cerifera (Carnauba) Wax, Candelilla (Euphorbia Cerifer) Wax*, Helianthus Annus (Sunflower) Seed Oil*, Butyrospermum Parkii (Shea Butter)*, Theobroma Cacao (Cocoa) Seed Butter*, Simmondsia Chinensis (Jojoba) Seed Oil*, Cocos Nucifera (Coconut) Oil*, Cetyl Alcohol, Origanum Vulgare (Oregano) Leaf Extract*, Thymus Vulgaris (Thyme) Extract*, Olea Europaea (Olive) Leaf Extract*, Rosmarinus Officinalis (Rosemary) Leaf Extract*, Lavandula Angustifolia (Lavender) Flower Extract*, Hydrastis Canadensis (Goldenseal) Root Extract*, Tocopherol (Vitamin E • non-GMO), Vanilla Planifolia (Vanilla) Fruit Extract, May Contain: Mica, Titanium Dioxide (CI 77891)** , Iron Oxides (CI 77492)**, (CI 77491)**, (CI 77499)**
*Certified Organic (USDA- NOP), **EcoCert
Butters and Oils in Crunchi Luxe Lipstick
This non-toxic lipstick is full of natural and organic oils and butters that are beneficial for your skin. Mainstream lipsticks are normally made with petrolatum and other petroleum-based ingredients instead.
Organic Ricinus Communis (Castor Seed) Oil: is not used for cooking but is approved by the FDA as a food additive (source).
Organic Helianthus Annus (Sunflower) Seed Oil: a cooking oil with no concerns.
Organic Butyrospermum Parkii (Shea Butter): a vegetable fat obtained from the fruit of a tree native to Africa, Butyrospermum parkii. A quick Google search reveals that you can even eat shea butter, apparently.
Organic Theobroma Cacao (Cocoa) Seed Butter: a natural, edible fat obtained from the roasted seeds of Theobroma cacao. Cocoa Seed Butter is extracted during the process of making chocolate and cocoa powder (source).
Organic Simmondsia Chinensis (Jojoba Seed Oil): a great emollient and used in natural lipsticks as a safer alternative to petrolatum. It is not recommended for oral consumption as it contains toxic erucic acid. I believe that in this case, the “dose makes the poison” principle applies, meaning that in some instances, small doses are fine. You might want to do as I do and wipe your lipstick off before you eat but you should do that with any lipstick or lip gloss. All lipstick made with natural and organic ingredients contain jojoba oil.
By the way, if you use plastic-free natural food wraps, they contain jojoba oil. Thus, it is either jojoba oil or petrolatum, and I choose jojoba oil.
Organic Cocos Nucifera (Coconut) Oil: another edible and beneficial oil.
I like the fact that all these oils are organic and most of them are even edible or used in cooking.
Waxes in this non-toxic lipstick
All lipsticks made with natural and organic ingredients I have seen have to contain waxes. There are three types of waxes in this non-toxic lipstick. These are the safest waxes I have seen in cosmetics. All three of them are approved for use in food.
Organic Cera Alba (Beeswax): the purified wax from the honeycomb of the bee, Beeswax is used in food as a glazing agent and a carrier for flavorings. In the European Union it is listed as E 901. I love the fact that it is organic.
Copernicia Cerifera (Carnauba) Wax: sustainably harvested from Brazilian palm leaves and used in numerous cosmetic applications. Carnauba wax is a food-grade ingredient and listed at 7 CFR Part 205.605(a) as one of two non-synthetic waxes allowed in or on processed products labeled as “organic” or “made with organic.”
Organic Euphorbia Cerifera (Candelilla) Wax: extracted from Euphorbia Cerifera, a shrub native to Mexico. Candelilla wax (E 902) is authorized in the EU as a food additive as a glazing agent (source), so this ingredient does not raise any red flags.
Botanical Extracts in this non-toxic lipstick by Crunchi
As you can see, there are lots of beneficial plant extracts in this non-toxic lipstick that have healing, anti-inflammatory, antioxidant, and antimicrobial properties. These include:
Organic Origanum Vulgare (Oregano) Leaf Extract
Organic Thymus Vulgaris (Thyme) Extract
Organic Olea Europaea (Olive) Leaf Extract
Organic Rosmarinus Officinalis (Rosemary) Leaf Extract
Organic Lavandula Angustifolia (Lavender) Flower Extract
Organic Hydrastis Canadensis (Goldenseal) Root Extract
Vanilla Planifolia (Vanilla) Fruit Extract
Other Ingredients in the Non-Toxic Lipstick by Crunchi
Cetyl Alcohol: a widely used emulsifier in non-toxic natural cosmetics and skincare products. It has been on my list of approved emulsifiers. It is rated 1 out 10 (10 being the most toxic) with limited data in the Skin Deep database.
While its name implies that it is an alcohol, you might think that it, therefore, might be drying to the skin. However, in reality, it is a waxy substance that is known to condition and soften the skin. It is not known to cause any health problems and the FDA allows it as a food additive. While I would not eat food with it, that gives me assurance that if a tiny bit of it is ingested it is safe.
Thus, I believe this cetyl alcohol is a safe ingredient in a lipstick.
Tocopherol (Vitamin E non-GMO): a great antioxidant and used as a food additive as well as a supplement, so I do not see a problem with it. I am so glad to know that it is non-GMO and is wholly extracted from sunflower seeds.
Pigments used in this non-toxic lipstick by Crunchi
Crunchi uses mineral pigments that are certified by EcoCert.
There are three types of colorants: those made from minerals, those derived from petroleum, and hybrids. The EcoCert certification makes sure that the mineral pigment are truly natural, without any petroleum additives or components.
I recommend cosmetics made only with mineral pigments, because while both mineral pigment and petroleum pigments may contain trace amounts of heavy metals as detailed in FDA 21 CFR., in addition, petroleum pigments or dyes may contain traces of contaminants specific to petroleum, including carcinogenic and endocrine disrupting benzo[a]pyrene, and PAHs (polycyclic aromatic hydrocarbons).
To read more about how to choose the safest cosmetics colorants, please head over here.
Another reason I value the fact that Crunchi’s pigments meet the EcoCert standard is that they have to adhere to European limits for heavy metals, which specifies limits for 12 heavy metals, not just 3 as specified by the FDA here in the U.S.
And lastly, Crunchi mineral pigments are NOT made in China or other Asian countries, which is an important factor. As you might know, background levels of environmental pollution in China are very high, making it easier for products made there to be contaminated.
My experience with Crunchi lipstick
Out of 8 shades they offer I have tried 3 shades: pure, serendipity, and pomegranate. You can see my pictures wearing these shades. From top left to bottom right the shades are pomegranate, serendipity, and pure.
I like the texture of this non-toxic lipstick. It is easy to apply, it is rich and moist, yet not too oily, and it does not smear. It stays on the lips well.
Recently, I recommended Au Naturale lipstick, which some of you found a bit dry. I suggested using lip balm first before applying the Au Naturale lipstick. With Crunchi non-toxic lipstick, you do not need to take that extra step – what a relief.
In conclusion, I think this lipstick is one of the safest out of the lipsticks I have seen so far and it has the best performance out of the non-toxic lipsticks I have tried before.
Where to buy
You can buy this non-toxic lipstick on the Crunchi website
To read my review of the Crunchi brand and why I prefer their lipstick over their lip gloss, please visit here.
And you can read my review of the Au Naturale lipstick here.
Let's start creating a healthy home today!
When you join the I Read Labels For You community, you'll receive weekly emails with inspiration, exclusive content and coupons to gain clarity and confidence to create a healthy home. Plus, you'll get the FREE guide: "5 Powerful Steps to a Non-Toxic Home You Can Take Today!"
"I find your knowledge so helpful, to the point and like a gold mine. You have saved me so much time and have taught me so much.” Toni