What Makes Tate’s Miracle Shampoo A Miracle?
Written by Irina Webb
Is Tate’s Miracle Shampoo really a miracle? I don’t think so. I rate Tate’s Miracle Shampoo and Tate’s Natural Miracle Conditioner Not a Fan, the lowest tier in my Not a Fan / Better / Best framework.
My first post about Tate’s Miracle Shampoo was over a decade ago. For this update, I checked everything again in July 2026: the company website, the BBB profile, retailer listings, and consumer reports. A few things have changed since then. The company added a new “Premium” shampoo and conditioner and the BBB profile now lists two complaints instead of the four it showed before. But the main problem has not changed. The company still does not tell you what is really in its products.
Does Tate’s Disclose Its Ingredients?
No, Tate’s does not disclose ingredients. As of July 2026, there are no ingredient lists anywhere on the Tate’s website. Not on a single product page, and not even a photo of a label that shows ingredients.
This matters more than any single ingredient. The FDA does not require companies to list ingredients on their websites, but it does require an ingredient declaration on the package. When a company sells shampoo, conditioner, and more without showing you what is in any of them, you cannot make an informed choice. In my opinion, that alone is reason enough to shop elsewhere.
And it gets more confusing. When I searched beyond the company’s website, I did not find one ingredient list per product. I found two, and they do not match.
What Is Actually In Tate’s Miracle Shampoo?
There are two very different answers, depending on where you look. The packaging lists what I call the “fruit basket” version:
Mountain Spring Water from our land, Coconuts, Hazel Nut, Pine Needles, Chamomile, Nutmeg, Lemons, Thyme, Passion Flower, Apples, Cinnamon, Eucalyptus, Sea Salt, Geranium, Raspberries, Loads of Love, and Lots and Lots and Lots of Hugs.
That reads like a smoothie recipe, not a shampoo formula. There are no surfactants (the ingredients that clean and lather), no preservatives, and no conditioning agents. Without those, a shampoo simply does not work or stay safe on the shelf. And none of these names follow INCI, the international naming standard for cosmetic ingredients. INCI exists so you do not have to guess what “coconuts” or “pine needles” mean in a formula.
Then there is the chemical list. It appeared on an Amazon label photo when I first researched this product, and in July 2026 I confirmed the same list on the retailer NetNutri and in the Korean ingredient database Hwahae:
Water (Aqua), Ammonium Lauryl Sulfate, Ammonium Laureth Sulfate, Lauramide DEA, Lauryl Glucoside, Ammonium Xylene Sulfonate, Sodium Chloride, Almond Flavor, Vitamin E.
Now that looks more like a real shampoo. It has five surfactants but still no preservatives. But notice what it does not look like: apples, pine needles, and hugs. Ammonium lauryl sulfate and ammonium laureth sulfate are common synthetic detergents. Ammonium laureth sulfate is an ethoxylated ingredient, which means it may carry carcinogenic trace contaminants from the manufacturing process (I explain this in my post about polysorbates).
Another thing: it’s odd to see “almond flavor” in a shampoo, when flavors are usually added to food. I would not use any shampoo in my mouth, and I hope you will not either.
What Is In Tate’s Natural Miracle Conditioner?
Again, two conflicting lists. The version on the packaging (still live on NetNutri’s 5-oz listing as of July 2026) names 33 fruits, flowers, and herbs, from strawberries and celery to orchid and oak bark, plus “lots of smiles, lots of hugs and lots and lots and lots of love.”
But the chemical list that surfaced in an Amazon Q&A tells a different story:
Water (Aqua), Methyl Paraben USP/NF, Cetyl Alcohol/Alfol 16, Vegerol, Propyl Paraben, Rhodaquat M242b99, Citric Acid, Hydro Keratinal-30, Nuosept C, Cold Water.
That list names two parabens, methylparaben and propylparaben, in the second and fifth spots, which suggests they are present in meaningful amounts. In my post on whether parabens are safe, I rate methylparaben as Better (Not In My Top Picks) and propylparaben as Not a Fan. I do not use products with any parabens myself.
I cannot tell you which list is accurate, because the company does not publish an official one. That is the real problem. I have looked into these conflicting lists several times over the years, most recently in March 2025, each time hoping the company would clear things up. It has not.
Is Tate’s Really Natural And Organic?
I found no evidence to support these claims. The website says the products are made with “only the finest natural organic ingredients,” but it names no certifier for the organic claims and, again, no ingredients at all. Keep in mind that “natural” has no legal definition in cosmetics. Petroleum comes from nature too, but you probably do not want it marketed to you as “natural.”
The chemical shampoo list (sulfates, lauramide DEA, ammonium xylene sulfonate) describes a conventional synthetic formula. Those ingredients cannot be “hand-picked,” as the label claims. In my opinion, calling this formula “all natural organic” is a textbook example of greenwashing.
Can One Shampoo Really Have Over 50 Uses?
Realistically, no. The company claims over 50 uses for the shampoo (baby shampoo, pet shampoo, laundry, dish wash, floor wash, facial cleanser) and over 100 for the conditioner (body lotion, shaving cream, diaper rash treatment, foot soak, and more). Retail listings go further and suggest the shampoo as mouthwash and toothpaste.
Some claims cross a legal line, in my view. Marketing materials describe the products as treatment for psoriasis, eczema, rosacea, poison ivy, and seborrhea. Treating a disease is a drug claim, and cosmetics cannot legally make drug claims without FDA approval. A hair conditioner is not a psoriasis treatment. And I would never use a product with an unknown formula on a baby.
What Happened When I Contacted Tate’s Customer Service
A few years ago, when I first contacted Tate’s, the conversation was so frustrating I did not know whether to laugh or to cry. I asked a simple question: which ingredients in the shampoo act as the surfactants and preservatives? I did not get a clear answer. The representative kept trying to sell me the product instead of explaining what was in it.
This year, I reached out again. First, they sent me a list of the shampoo ingredients. Notice that they openly admit they do not put their ingredients on the website, and the list they sent is the “fruit basket” one, not the chemical formula.
Then, I emailed them back with my questions:
Here is their response. In my opinion, it does not answer a single one of my questions:
Is Tate’s A Trustworthy Company?
The public record raises serious questions. Here is what I verified in July 2026.
The BBB gives Tate’s an F, its lowest rating. The profile shows two complaints, both unanswered. The BBB also notes something unusual: the company “appears to be located in Templeton, MA” but uses a Willoughby, Ohio address for mailing, care of V & V Associates. The company has not provided a complete address in Massachusetts, and the BBB says its requests for basic information have gone unanswered. The Tate’s website itself lists no physical address at all. The contact page says only “United States.”
Meanwhile, the About page tells a warm story about Lester and Genevieve Tate discovering the formula in “the beautiful mountains of Massachusetts.” A lovely story. But a story is not an address, and it is not an ingredient list. One small detail stuck with me: the founder’s name appears as “Genevieve” on the website and “Genoveve” on the label. Careful companies make an effort to be consistent.
One more thing I noticed. Tate’s runs a separate wholesale site that describes the shampoo as having a “clean natural fragrance,” while the retail labels claim “no fragrance.” Both cannot be right.
What If You Received Tate’s Products You Never Ordered?
You can legally keep them for free, and you do not have to pay any invoice that follows. Under the FTC’s unordered merchandise rule (39 U.S.C. section 3009), if a company sends you merchandise you did not order, you may treat it as a free gift. Billing you for it is against the law, and you do not owe return shipping either.
I mention this because of a pattern in consumer reports I have seen over the years. A report on ScamPulse describes a medical office receiving an unordered box of Tate’s conditioners with a handwritten invoice, followed by repeat billing demands. Readers have described similar experiences in the comments on this post, one in 2015 and another as recently as December 2025 from a retail store owner who says his shop was billed for orders placed under the name of his mother, who passed away years ago. I cannot independently verify these individual accounts. But I can tell you your rights: if this happens to you, you owe nothing, and you can report it to the FTC and your state attorney general.
What I Think About Tate’s Miracle Shampoo — And What You Should Do
I rate Tate’s Miracle Shampoo and Tate’s Natural Miracle Conditioner Not a Fan. Not because any single ingredient scared me, but because after more than a decade, I still cannot tell you with confidence what is in the bottle. No ingredient disclosure, conflicting lists, “almond flavor,” an F from the BBB, no verifiable address, and disease-treatment claims a cosmetic cannot legally make. Each issue alone might be a stumble. Together, in my opinion, they are a pattern.
Here is the good news: you do not need a miracle product. No shampoo washes dishes, treats psoriasis, and doubles as toothpaste, and a trustworthy company will not tell you it does. What you need is a shampoo with a full, honest ingredient list. Start with my guide to the best shampoos without harmful chemicals, where I rate options Best and Better based on their full formulas.
Frequently Asked Questions About Tate’s Miracle Shampoo & Conditioner
Is Tate’s Miracle Shampoo Safe?
The honest answer is that I cannot be certain, because the company does not publish its ingredients. But if the chemical ingredient list that appears on retailer sites is accurate for this shampoo, then based on those ingredients (ammonium lauryl sulfate, ammonium laureth sulfate, lauramide DEA, and so on) I would place it in my Not a Fan tier. It is a conventional synthetic formula, not the natural product it is advertised to be.
Does Tate’s Natural Miracle Conditioner Contain Parabens?
The labels contradict each other. The “fruit basket” label lists no parabens while the chemical list does. I explain how I rate each of those parabens in the conditioner section above.
Are There Complaints About Tate’s Miracle Conditioner?
Yes. The Better Business Bureau shows two complaints against the company, both unanswered, and gives Tate’s an F rating. Beyond the BBB, consumer reports describe receiving unordered Tate’s products followed by invoices. If that happens to you, federal law says you may keep unordered merchandise as a free gift and owe nothing.
Why Do So Many People Still Trust And Buy Tate’s?
This is a fair question. Part of it may be simple: the label says no fragrance, no dyes, and no essential oils, so a product that feels plain can seem gentle, though we cannot actually verify any of those claims here. But I think the deeper reason has little to do with the formula. Tate’s sells a feeling, not a fact sheet: mountain spring water, a family recipe, “love and hugs” printed on the bottle. A warm story like that is easy to trust, and once a product becomes part of your routine, questioning it can feel almost disloyal. We tend to believe how a brand makes us feel more than what its label can prove. The catch is that a comforting story is not the same as a known ingredient list, and this company still will not show you one. That is exactly why I rely on disclosed ingredients rather than a nice story.
Is Tate’s Still In Business?
Yes, as of July 2026. Several core products show as out of stock, and the company has added a “Premium” line, still with no ingredient information.
What Shampoo Should I Use Instead?
Personally, I use Pure Haven Supergreens Shampoo & Conditioner. For more choices, see my best shampoos without harmful chemicals guide with my Best and Better picks and full ingredient transparency.
Sources
Tate’s product store (product, About, and Contact pages)
Better Business Bureau profile for Tate’s / The Natural Miracle Conditioner
NetNutri listing, Tate’s Natural Miracle Shampoo (chemical ingredient list)
NetNutri listing, Tate’s Conditioner 5 fl oz (packaging ingredient list)
Hwahae ingredient database, Tate’s Natural Miracle Shampoo
Amazon Q&A, conditioner ingredient list
FTC unordered merchandise rule, 39 U.S.C. section 3009
INCI naming conventions, Personal Care Products Council
Last verified: 2026-07-15
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yes. Our retail store has been billed fraudulently by Tate’s for decades now. They keep on saying that “Debra” ordered it. Debra is my mother. She’s been dead for a few years now. Doesn’t stop them from calling, though. We’re not the only health food store that knows about Tate’s scams.
This was great !! I was looking at the ingredients myself, I also just felt like it should or would have had some type of smell or even color based off the ingredients alone. It certainly does sound like a smoothie. When I opened up the conditioner to look at the consistency it was questionable . It didn’t make sense based off what I read on the back of the bottle. It’s clear and liquid like, and slick. Which lead me to do my research. This is how I came across your blog !
Hi, Olivia! Thank you for your valuable feedback!
After reading this blog, we called Lester, and emailed him. He is the owner of Tates. We have been purchasing Tates for more than 9 years now. We thought we had a pretty good relationship with them, but after questioning their products we realized we were not going to get any clear answers from them. It was very sad. We are even distributors for them, but we’ve let everyone know and have stopped selling their product, since health is very important to our family. It is very disturbing that they can get away with this; or that he would even do this deceptivness with an assumingly clear conscience.
We hope this helps someone, knowing this.
Thank you for sharing! It must not be easy but I’m glad that you found the problem and moved on. ~Irina
Thank you for the article. I had the same type of weird conversation with them about the ingredients in their products. Your experience was almost identical to mine.
Wow. How long ago was it, Mark? Thank you! ~Irina
Your article is very helpful. Thank you for your efforts.
Just saw this stuff and called tates…left a vm…”if this has all these yummy spices and ingrediants, why doesnt it have any aroma? nutmeg, cloves, ginger…strawberries…should smell great or be molding” will post if i get call back….have u also checked label for maggies organic cotton socks? Dont see any usda or other, certification…thanks for your work!
Hi, Carole: for clothes, look for the GOTS certification. Thank you! ~Irina
Thank you for this. I purchased this (for $13!) a little suspicious oc the ingredients, I knew companies could lie about organic and stuff but had no idea they could just not list ingredients. I want to figure out how to diy this shampoo and could not think of how with those ingredients they could make it foam, be clear and odorless. It makes sense now! Thank you
Thanks for all your hard work. I pinned your blog, i loved it so much. The conversation was so typical „don‘t ask me i just work here.
Good luck with all your findings!
Thank you, Anna. 🙂 ~Irina
This is the most fantastic read I’ve experienced in quite some time!!! Thank you. They must have followed Dr. Bronner’s lead…
Is there something wrong with Dr. Bronner’s too?
I have used Tate’s for years, and have been on the ordering end of all this mess. I have had the same conversations with them, been charged for a sample, and yet, it is the only shampoo and conditioner I do not react to. I don’t understand it. I try to get the unscented, it is more expensive. I would love to buy bulk, but once you call, they never leave you alone.
I would love to find another product so open to suggestions
Hi
I am happy to see this information on Tate’s now, before spending another $15 on a bottle. I have been using this shampoo for the past year thinking it was the healthiest hair product available. There is another shampoo I have been using, that seems to have only healthy ingredients, but now I am wondering if this is the case. It is called Let-It-Grow and is made by a company called Genuine African Formula. Have you ever looked into this company? It was recommended to me by a holistic practitioner to help my 12 yr old daughter with thinning hair. Thank you!
Hi, Sara: You are right – the ingredients of the Genuine African Formula shampoo are not fully disclosed either. We do not know what surfactants and preservatives they use, for example. Also, Benzophenone-3 is linked to endocrine disruption. It is my priority to stay away from endocrine disruptors as they act at very tiny doses especially considering your daughter’s age. Please keep in touch. Let me know if you want to talk more about this. ~Irina
I used to work for this company, its a scam. All the toothpaste are bought from the dollar tree and repackaged and sold for 16.58 a tube! yes! don’t be dumb, don’t fall for this companies lies!!! everything else is bought from sally beauty supply and Walmart, also big lots! anywhere he can get his hands on cheap product then sells them all for a crazy price saying they are organic!
Thank you for sharing! This is not surprising. ~Irina
I just came across your blog and can’t believe what I was reading. I’m so disappointed in Tate’s. I actually have only been using their toothpaste and was trying to buy more but it seemed like every company that was selling it is “out of stock”. So I started searching everywhere for it when I found this blog. I new their ingredients were too good to be true. It leaves me wondering who I can trust. Sigh.
Hi, Lisa: I am so glad that you read my post. Greenwashing is common, unfortunately. I help my blog readers to read and understand ingredients so we do not have to rely on the advertisement. I hope you can join my blog to receive my Wednesday’s emails: https://ireadlabelsforyou.com/subscribe/ ~Irina
I purchased the Tate’s Toothpaste which also foams a GREAT deal. The reviews I have since read are frightening.
Who would one go to to have a company investigated for possible false ingredients?
Great! I just bought this shampoo! FOR $28 a bottle 16OZ. I need a gluten free option. Thanks for you had work!
I have used Tate’s miracle shampoo for a few years and have found it to be the only one that controls my scalp condition of seborrhea dermatitis. Very disappointed to see those ingredients were hidden. Are there any shampoos that you are aware of that are natural and work for that condition. I have tried soap berries and soapwort with bad results
Irina; I applaud you for doing this work. Dealing with these companies take a great deal of patience and persistence.
I wished I had read this before using it on my mother who recently finished chemo. I purchased Tate’s shampoo
at an reputable Intergrative Pharmacy in New York City. I am printing your phone conversation and take it to the pharmacy. They need to see it. Thanks again.
Thank you Irina, Came across your blog after researching this product before we purchased it again. I too can attest that it does indeed lather.
Something else a bit funny, google streets shows the address of the company is an accounting firm and tailor shop!
https://www.google.com/maps/place/4041+erie+street+willoughby+ohio/@41.6418757,-81.4065891,3a,75y,98.21h,73.68t/data=!3m6!1e1!3m4!1s5nukUZzKViOkeOi_M8Tgag!2e0!7i13312!8i6656!4m2!3m1!1s0x0:0x81e9d694a7749f41!6m1!1e1
Thank you, Adam! 🙂 ~Irina
Thank you so much for digging in and doing some research! This company is ridiculous and needs to be stopped before more people lose money. If I can just quickly share my experience:
I am an office manager of a chiropractor’s office. We received a box containing three Tate’s All Natural Miracle Conditioners. None of the office staff had even heard of this product and certainly hadn’t ordered any. We were sent a hand written and hand sketched invoice. We didn’t use the product and I set it aside.
The chiropractor I worked for confirmed that the products listed were probably bogus and there way no way a conditioner could help cure arthritis, bee stings, eczema, diaper rash, and other random ailments.
Today I received another invoice from the company stating I owed them money. I called the company multiple times and the phone rang about 20 times each and I received no answer. I emailed the company and I have not received a reply. I will happily return the product if they pay for me to ship it back to them. I will not pay to return an item I did not order.
Just to clarify, we first received these products a month ago and the ones we received still have deceptive labels that list only, “mountain spring water, apples, strawberries, rose, oranges, clove, ginger, pineapple, cranberries, blueberries, geranium, raspberries, blackberries, celery, boysenberries, orchid, coconut, papaya, marigold, hazel nut, pine needles, oak bark, chamomile, nutmeg, calendula, jasmine, lemons, parsley, thyme, eucalyptus, cherry bark, passion flower, cinnamon. Lots of smiles, lots of hugs and lots and lots and lots of love.” So I assume they are still disseminating incorrect labels with their products.
Heather, thank you so much for sharing with us. I am so sorry to hear this! This is a nightmare! It looks like they have two sets of labels: deceptive and more accurate ones. Please update us on this story. I can ask my husband (he is a lawyer) if this is something you should worry about and you can just ignore them. Thank you, again!
Hello,
I do not see a copy of the new label. Can you please post a picture of the new label to see as you did with the other label.
Thank you,
We have used this product for more than 9 years now. We can tell you that the conditioner works great for bee stings, diaper rash, sunburn, and many other ailments. Conditioners don’t do that. So, whatever they are putting into it, it does seem to work. This is very concerning though and could put many people at risk. We chose this product because of the ingredients, but do not know enough about how it all works to determine it. Is there a simple way of testing ingredients to determine these things? If someone has had a severe reaction to the product they could sue in order to at least cause companies to think about what they are doing to others and possible ramifications.
Hello! 💗 I have the miracle conditioner. As I’m on the CG method, I woul like to know it has silicones or drying alcohol. Also if there are any waxes or heavy butters, or glycerin (this last one makes my hair frizz) . It’s a mistery, I cannot find a normal ingredient list anywhere! All I can read is apples, strawberry, raspberry, orange, and things that make no sense at all unless you are reading a fruit salad ingredient list!🙄
Thank you for bringing this to my attention. It looks like they had listed the real ingredients and then changed them back. I will add a screenshot of the ingredients they disclosed for a moment. Thank you! ~Irina
Hello Irina,
Thank you for your quick response. We did not see the updated ingredients, where might we find this? Where did you end up acquiring this updated ingredient list?
Thank you for all your hard work,
Blessings,
You can see the ingredients here: https://amzn.to/2LDNwhN I decided not to post the screenshot of the ingredients because of Tate’s said to me that this is not their product. 🙂 Thank you for looking into this! ~Irina
“Genoveve’s Natural Handpicked Ingredients” that lists all chemicals – what a joke!!!! And “almond flavor”? Does anyone drink this crap?
I tried to find out in August 2012 as well. Below are the exchanged emails.
Dear Tate family,
I’ve been a fan of your miracle shampoo for a number of years. It is the only shampoo that does not irritate the skin on my shoulders and back. Now that I am pregnant, I am more concerned about the ingredients of skin products that I use. I tried to get a rating for your products on Skin Deep, the database of the Environmental Working Group. However, the ingredients that you list are not found in the database. Could you describe to me how you make your products? For example, when the ingredients label list coconuts, what does that mean? Are you using the coconut water, flesh, oil, butter?
Thanks,
Marynia
hi marynia, i never heard of the data base you looked at ,,,but that’s ok ,,,,,all our ingredient are from local farmers and if we have to get them from other sources ,,,but only certified organic ,,hope that helps and great job on the new baby to come ,,,,we love babies and you thank you for being our friend ,,,,from all the tates
http://www.ourtatefamily.com ,,,free shipping if you want to order?
Thank you for sharing, Marynia! This is HILARIOUS!
If you go find a new bottle of their shampoo, I’m sure you’ll be pleased with their ingredients now. It’s pretty much just sulfates.,,
Yes, I see them. Here is the updated list of ingredients, “Genoveve’s Hand-Picked All Natural Ingredients: Water (aqua), ammonium laurel sulfate, ammonium laureth sulfate, lauramide dea, laurel glucoside, ammonium xylene sulfonate, sodium chloride, almond flavor, vitamin E.” It is pretty funny that they left, “Genoveve’s Hand-Picked All Natural Ingredients” on there.
Hi Irina,
Thank you so much for what you do!!!
I have a question…..I cannot find, Anywhere, this new updated list of ingredients….I went to the Tates website and all the pix of the bottles are front only….(wonder why?)….I would like to see it published by Tates so that I can then go forth to demand a refund for ALL of the money i’ve spent on their fraudulent advertising.
Please post a link to the info when you have a moment, it would be so appreciated….
AND,
Just heaps of thanks again, for all you do!
Hi GiGi: You are right: the ingredients are not disclosed on their website. There is a picture of the bottle but the print is too small to read. I found the ingredients listed by a retailer: http://www.iherb.com/Tate-s-The-Natural-Miracle-Shampoo-18-fl-oz/48989
Please let me know what happens. Thank!
We have a new bottle and the same ingredients are listed. We are confused.
I have been beating my head against the wall trying to find a decent toxic free shampoo and conditioner for my family. I can’t tell you how many iingredient lists I have read that have come up short and how many times I have purchased something thinking it was OK only to get it home and realize I missed something on the label. Yesterday I washed my hair with baking soda and rinsed with apple cider vinegar. Not my wish but I am at my wit’s end.
Hi Maria! I definitely know how you feel. I have been studying shampoos for years now. And at one point I had to resort to baking soda and vinegar. It did not work out for me. My hair got dry. I am glad that you subscribed so look for a shampoo post soon! Warmly, Irina
OMG! What a nightmare! As a frequent purchaser of “natural” products, I would have been fooled by the packaging and am thankful for this info! I love the work that you do, Irina! Thank you for all your hard work!
[Note: The Amazon link was for their conditioner, but I’m sure if it’s made by the same company, the same goes for the whole product line.]
WOW! That was INCREDIBLE. Truly! I am so sorry you had to sit through that phone conversation, but thank you for trying!!! And sharing your experience!
Great job! The company sounds like a joke. I would have had much more “fun” with the sales rep. Hehe.
I love that you know the right questions to ask and aren’t afraid to ask them.
Oh, wow, how funny and how …..sad. This is a ridiculous conversation indeed given the fact that the terms used are very common and known and by no means fancy especially if you think about the beauty industry. Poor knowledge of the product is something that will always turn the customer away. It’s like when I asked a Lancôme “beauty advisor” if they sell creams against cellulite and she asked me if that was something for my face :)))))
Thanks for your investigative journalism!!
I also wanted to mention that it makes me secretly happy that they got found out… karma….
Erin, found out by whom? Too bad the FDA hasn’t investigated these outlandish claims. Unscrupulous businesses like this know the FDA doesn’t have the manpower to verify ingredients and claims of every supposed “100% all natural” product. It’s laughable yet sad that so many customers give 5 star ratings for this product…a true placebo effect.
I had a very similar conversation with Tates years ago when I was trying to find a safe fragrance-free shampoo. It was an excruciating conversation and I really needed to know the ingredients because I started having all sorts of allergic reactions to products. This was back when Tates didn’t even list ingredients at all on the label! At that time it was really discouraging because I didn’t know much about natural products and I assumed all companies were like this! Just terrible customer service. Some companies are so blinded by the fear that someone will rip off their “formula” that they scare away customers.
I’m so sorry, but I really did laugh out loud reading this (alone, in public). I almost wanted to cry for you because I can’t tell you how many similar conversations I’ve had with some of the biggest “truly natural” brands out there that are. It’s so sad and there’s just so much to know and learn and be watchful for that you can never truly let your guard down. It really goes to show that just about anyone can make cosmetics, start a company, and answer to no one.
Great investigating Irina! We all appreciate it.