What Makes Tate’s Miracle Shampoo A Miracle?
Written by Irina Webb
Miracles are often considered exceptional events, typically beneficial and beyond the ordinary scope of human expectation. We hear of miraculous occurrences in various aspects of life, from health to fortune, but can a shampoo truly be a miracle? What would be the criteria for a shampoo to earn such a title? Would it be the perfect balance of ingredients, the effectiveness in treating hair and skin, or its versatility for multiple uses? In this post, we dive into the curious story behind Tate’s Miracle Shampoo and Tate’s Natural Miracle Conditioner to find out—do these so-called “miracle” products actually live up to the hype?
Tate’s Miracle Shampoo & Conditioner: Consider This!
To begin, Tate’s Miracle Shampoo is a product that claims to be a “miracle” for various uses, from a shampoo to a body wash, bubble bath, and even a facial cleanser – over 50 uses, as the website states. And Tate’s Natural Miracle Conditioner claims to have over 100 uses – from hair conditioner to hand and body lotion, make-up remover, shaving cream, diaper rash treatment, and more. However, there are several concerns regarding both the company and its products.
To start with, the Better Business Bureau (BBB) has given Tate’s company its lowest possible rating—an F. For context, the BBB is a nonprofit organization that helps consumers assess the trustworthiness of businesses. According to the BBB website, the company failed to respond to four complaints filed against it. Additionally, the BBB notes that they requested basic information from the company but received no response.
Beyond the questionable business practices outlined on the BBB website, there are also several red flags with Tate’s Miracle Shampoo itself. Honestly, what I found on the BBB website alone is enough to make me hesitant to purchase from this company—but there are other concerns I’d like to share as well.
Eight Red Flags About Tate’s Miracle Shampoo
Let’s look into the following concerning features of Tate’s products:
- Product ingredients are not disclosed on the website.
- Different ingredient lists exist for Tate’s Miracle Shampoo & Conditioner.
- Primary ingredient lists do not look like shampoo & conditioner ingredients.
- Product ingredients are not listed per INCI naming conventions.
- Secondary ingredient lists contain potentially harmful ingredients.
- There are errors on the label and website.
- Customer service fell short of professional.
- Claims about the products’ uses are exaggerated.
Product Ingredients Are Not Disclosed On The Website
First, a major red flag for me is when a company does not disclose their products’ ingredients on the official website. Transparency is key when purchasing skincare and haircare products, and the absence of this vital information makes it difficult for consumers to evaluate what they are putting on their bodies.
True, the FDA does not require companies to list shampoo ingredients on their websites. Yet, they do require ingredient declarations on the product’s packaging. However, as of March 2025, there are no photos of ingredient lists on the Tate’s website either. So, the only way to find out the ingredients is to contact the company for the ingredients list or to search the Internet. I did both – see what I discovered next!
Different Ingredient Lists Exist For Tate’s Miracle Shampoo & Conditioner
As I was searching for the ingredients of Tate’s shampoo and conditioner, I discovered two different ingredient lists for each of the products.
First, Tate’s Miracle Shampoo features the following ingredients on its packaging according to some photos available on the Internet:
“Mountain Spring Water from our land, Coconuts, Hazel Nut, Pine Needles, Chamomile, Nutmeg, Lemons, Thyme, Passion Flower, Apples, Cinnamon, Eucalyptus, Sea Salt, Geranium, Raspberries, Loads of Love, and Lots and Lots and Lots of Hugs.”
Second, there is a completely different list on the product’s label photo on Amazon that includes the following ingredients:
“Water, Ammonium Lauryl Sulfate, Ammonium Laureth Sulfate, Lauramide DEA, Lauryl Glucoside, Ammonium Xylene Sulfonate, Sodium Chloride, Almond Flavor, Vitamin E.”
Similarly, Tate’s Natural Miracle Conditioner features the following ingredients on its packaging as per some photos available on the Internet:
“Mountain Spring Water, Apples, Strawberries, Rose, Oranges, Clove, Ginger, Pineapple, Cranberries, Blueberries, Geranium, Raspberries, Blackberries, Celery, Boysenberries, Orchid, Coconut, Papaya, Marigold, Hazel Nut, Pine Needles, Oak Bark, Chamomile, Nutmeg, Calendula, Jasmine, Lemons, Parsley, Thyme, Eucalyptus, Cherry Bark, Passion Flower, Cinnamon. Lots of smiles, lots of hugs and lots and lots and lots of love.”
And here is a different ingredient list from Amazon in the Q&A section:
“Water (Aqua), Methyl Paraben USP/NF, Cetyl Alcohol/Alfol 16, Vegerol, Propyl Paraben, Rhodaquat M242b99, Citric Acid, Hydro Keratinal-30, Nuosept C, Cold Water. Peace and hugs, smiles and love.”
Primary Ingredients Do Not Look Like Shampoo & Conditioner Ingredients
Both Tate’s Miracle Shampoo and Tate’s Natural Miracle Conditioner ingredients featured on the packaging (let’s call them “primary’) look more like fruit baskets or smoothie recipes rather than scientifically formulated lists of hair products’ ingredients.
As a reminder, here is a screenshot of the Tate’s shampoo ingredients:
And here is a screenshot of the Tate’s conditioner ingredients list:
First of all, neither product lists any ingredients typical of a shampoo or conditioner formulation, such as surfactants, conditioning agents, and preservatives. Without these ingredients, the products just won’t work as intended.
Secondly, I don’t believe it is possible to wash and then condition your hair and skin with a bunch of coconuts, lemons, thyme, apples, pine needles, or strawberries. For the sake of experimentation, I dare you to do that and see what happens.
You might say: “Clearly, they don’t literally mean apples, oranges, thyme, and lemons!” Well, that’s the thing – what do they mean then? And why as consumers must we guess and assume instead of having a clear list of ingredients? This brings me to my next point.
Product Ingredients Are Not Listed Per INCI Naming Conventions
It is for this very reason – to avoid guesstimates and assumptions – that the internationally recognized Nomenclature of Cosmetic Ingredients (INCI) naming conventions exist. Specifically, INCI is a standardized system for naming ingredients in cosmetic products, managed by the Personal Care Products Council, ensuring consistent and transparent labeling globally. In my opinion, when companies fail to follow these conventions, it’s a red flag that they may not be prioritizing transparency or proper labeling. Or worse, they may not even know much about the INCI or the ingredients per se.
Suppose, we take a guess that the plants listed on the packaging labels are extracts. (They can’t be oils because both screenshots above emphasize in red font – “no oils.”) Typically, in shampoo and conditioner formulations, herbal or plant extracts are used in a small amount, generally ranging from 1 to 5% weight/weight of the total formula. What does this mean? It means that you have a bottle filled with “mountain spring water” and a small amount of extracts (by weight) added to it.
First, tell me if you think it’s possible to wash your hair with a mixture of water and extracts. Second, can this mixture make your shampoo lather? Third, what keeps this product from bacteria and mold contamination and helps it have a long shelf life?
Consequently, in my opinion, what I see here is a lack of transparency and ingredient disclosure. Either the ingredients that actually do the job of cleaning, conditioning, and preserving are on the label but I cannot recognize them because their names are not in accord with INCI standards. Or these ingredients are not included in the list on the packaging because they are considered “inactive” and, hence omitted. If that’s the case, this brings me to my next point.
Potentially Harmful Ingredients
As I mentioned above, there are two lists of ingredients on the Internet for both Tate’s shampoo and Tate’s conditioner. One (“primary”), that looks like a list of foods in your fridge, is on the packaging, and another (“secondary”), that looks more like a chemical formula for a hair and skin product, is on Amazon.
As a reminder, here is a screenshot of the secondary Tate’s shampoo chemical ingredients:
And here is a screenshot of the secondary Tate’s conditioner chemical ingredients list:
By the way, there is no such ingredient as “propopyl paraben.” Most likely, it is propylparaben.
Even at a quick glance, you will be able to identify an ethoxylated ingredient in the shampoo formulation – ammonium laureth sulfate – and two parabens in the conditioner formulation. As you might know, ethoxylated ingredients may contain residues of carcinogenic chemicals used or created during the manufacturing process (learn more in my blog post about polysorbates.)
And parabens – synthetic preservatives – have association with hormonal disruption, among other things. You can learn more about them and other preservatives to avoid in my Savvy Consumer Power E-Book. (The e-book offers you a concise wallet-size list of ingredients to avoid for convenient shopping.)
Let’s assume these are the “inactive” ingredients in the formulas omitted from the lists. While there are the ingredients that actually do the job of foaming, conditioning, and preserving the product, they are far from being “natural.” Neither can they be “hand-picked,” as claimed on the label (first screenshot). This leads us to the next point.
Errors On The Label And Website
First, as mentioned above, they spelled an ingredient wrong: “propopyl paraben” instead of (I assume) “propylparaben.”
Second, the name “Genevieve” as stated on the website is misspelled as “Genoveve” on the label (see the screenshot above).
Third, the ingredients described as “hand-picked natural” in the first screenshot above, including ammonium lauryl sulfate, ammonium laureth sulfate, lauramide DEA, etc. cannot be “natural” in the sense you want them to be or “hand-picked.” (For your information, the term “natural” has no legal definition. Thus, petroleum is also “natural,” since it comes from nature, but do you want it in your hair product?)
Ultimately, such errors in my opinion are often signs of poor attention to detail which raises questions about the professionalism of the company. This, in turn, reflects poorly on a brand’s overall credibility and a product’s quality, in my opinion. Hence, comes my next point.
Unprofessional Customer Service
A few years ago, when I first contacted Tate’s, my interaction with the company’s rep was so frustrating that I didn’t know whether to laugh or to cry (in the end, I did a little bit of both). I tried to get an answer to the question as to which ingredients in the Tate’s Miracle Shampoo acted as surfactants and preservatives. In my opinion, I did not receive a knowledgeable response. Instead, the company’s rep kept trying to sell the product and did not display what I consider sufficient knowledge of his company’s products’ ingredients. This did not add to the credibility profile of this brand. In my opinion, professional companies should be able to provide clear, accurate, and helpful information to their customers. However, Tate’s customer service failed to meet my expectations at the most fundamental level – their product’s ingredients.
This year, I reached out to the company again. First, I received a list of the shampoo ingredients from them:
Then, I emailed them back with my questions:
Now, look at their reply and tell me if you think it actually answers my questions:
Personally, I am speechless. I don’t know how many more red flags you need in order to come to the same conclusions as I have drawn about this company. Yet, there is one more.
Exaggerated Claims About Uses
Lastly, the Tate’s website claims that their miracle shampoo and conditioner have over 50 and 100 ways of use, respectively. Thus, on its packaging, the shampoo claims to also act as a makeup remover, bubble bath, baby shampoo (no tears), pet shampoo, body wash, exfoliant, facial clean, laundry, dish wash, floor wash, etc.
And the hair conditioner claims to also be a body lotion, nighttime face moisturizer, moisturizing foot soak, and reportedly, dandruff, rosacea, poison ivy, diaper rash, and even psoriasis and seborrhea treatment, not to mention 90 other uses.
Realistically speaking, neither a shampoo nor a hair conditioner can (or should) serve all of these functions. It’s simply not safe or practical for such a wide range of applications. And I would definitely never use it on my baby.
Conclusion: Is Tate’s Miracle Shampoo A Miracle?
In My Opinion, Tate’s Miracle Shampoo Is Far From Being A Miracle. In Fact, All The Red Flags Surrounding This Product Make It Clear That It Is Best To Steer Clear Of It.
To sum up, Tate’s Miracle Shampoo does not live up to the hype or the miracle claims around it. Some red flags include undisclosed ingredients, misleading marketing, and a lack of transparency. I believe it is crucial for consumers to read labels and carefully evaluate the products they purchase. Do not let flashy advertisements, greenwashing, or exaggerated claims sway your decision. Instead, take the time to look at the ingredient list and make informed choices for the health of your hair, skin, and overall well-being.
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This was great !! I was looking at the ingredients myself, I also just felt like it should or would have had some type of smell or even color based off the ingredients alone. It certainly does sound like a smoothie. When I opened up the conditioner to look at the consistency it was questionable . It didn’t make sense based off what I read on the back of the bottle. It’s clear and liquid like, and slick. Which lead me to do my research. This is how I came across your blog !
Hi, Olivia! Thank you for your valuable feedback!
After reading this blog, we called Lester, and emailed him. He is the owner of Tates. We have been purchasing Tates for more than 9 years now. We thought we had a pretty good relationship with them, but after questioning their products we realized we were not going to get any clear answers from them. It was very sad. We are even distributors for them, but we’ve let everyone know and have stopped selling their product, since health is very important to our family. It is very disturbing that they can get away with this; or that he would even do this deceptivness with an assumingly clear conscience.
We hope this helps someone, knowing this.
Thank you for sharing! It must not be easy but I’m glad that you found the problem and moved on. ~Irina
Thank you for the article. I had the same type of weird conversation with them about the ingredients in their products. Your experience was almost identical to mine.
Wow. How long ago was it, Mark? Thank you! ~Irina
Your article is very helpful. Thank you for your efforts.
Just saw this stuff and called tates…left a vm…”if this has all these yummy spices and ingrediants, why doesnt it have any aroma? nutmeg, cloves, ginger…strawberries…should smell great or be molding” will post if i get call back….have u also checked label for maggies organic cotton socks? Dont see any usda or other, certification…thanks for your work!
Hi, Carole: for clothes, look for the GOTS certification. Thank you! ~Irina
Thank you for this. I purchased this (for $13!) a little suspicious oc the ingredients, I knew companies could lie about organic and stuff but had no idea they could just not list ingredients. I want to figure out how to diy this shampoo and could not think of how with those ingredients they could make it foam, be clear and odorless. It makes sense now! Thank you
Thanks for all your hard work. I pinned your blog, i loved it so much. The conversation was so typical „don‘t ask me i just work here.
Good luck with all your findings!
Thank you, Anna. 🙂 ~Irina
This is the most fantastic read I’ve experienced in quite some time!!! Thank you. They must have followed Dr. Bronner’s lead…
Is there something wrong with Dr. Bronner’s too?
I have used Tate’s for years, and have been on the ordering end of all this mess. I have had the same conversations with them, been charged for a sample, and yet, it is the only shampoo and conditioner I do not react to. I don’t understand it. I try to get the unscented, it is more expensive. I would love to buy bulk, but once you call, they never leave you alone.
I would love to find another product so open to suggestions
Hi
I am happy to see this information on Tate’s now, before spending another $15 on a bottle. I have been using this shampoo for the past year thinking it was the healthiest hair product available. There is another shampoo I have been using, that seems to have only healthy ingredients, but now I am wondering if this is the case. It is called Let-It-Grow and is made by a company called Genuine African Formula. Have you ever looked into this company? It was recommended to me by a holistic practitioner to help my 12 yr old daughter with thinning hair. Thank you!
Hi, Sara: You are right – the ingredients of the Genuine African Formula shampoo are not fully disclosed either. We do not know what surfactants and preservatives they use, for example. Also, Benzophenone-3 is linked to endocrine disruption. It is my priority to stay away from endocrine disruptors as they act at very tiny doses especially considering your daughter’s age. Please keep in touch. Let me know if you want to talk more about this. ~Irina
I used to work for this company, its a scam. All the toothpaste are bought from the dollar tree and repackaged and sold for 16.58 a tube! yes! don’t be dumb, don’t fall for this companies lies!!! everything else is bought from sally beauty supply and Walmart, also big lots! anywhere he can get his hands on cheap product then sells them all for a crazy price saying they are organic!
Thank you for sharing! This is not surprising. ~Irina
I just came across your blog and can’t believe what I was reading. I’m so disappointed in Tate’s. I actually have only been using their toothpaste and was trying to buy more but it seemed like every company that was selling it is “out of stock”. So I started searching everywhere for it when I found this blog. I new their ingredients were too good to be true. It leaves me wondering who I can trust. Sigh.
Hi, Lisa: I am so glad that you read my post. Greenwashing is common, unfortunately. I help my blog readers to read and understand ingredients so we do not have to rely on the advertisement. I hope you can join my blog to receive my Wednesday’s emails: https://ireadlabelsforyou.com/subscribe/ ~Irina
I purchased the Tate’s Toothpaste which also foams a GREAT deal. The reviews I have since read are frightening.
Who would one go to to have a company investigated for possible false ingredients?
Great! I just bought this shampoo! FOR $28 a bottle 16OZ. I need a gluten free option. Thanks for you had work!
I have used Tate’s miracle shampoo for a few years and have found it to be the only one that controls my scalp condition of seborrhea dermatitis. Very disappointed to see those ingredients were hidden. Are there any shampoos that you are aware of that are natural and work for that condition. I have tried soap berries and soapwort with bad results
Irina; I applaud you for doing this work. Dealing with these companies take a great deal of patience and persistence.
I wished I had read this before using it on my mother who recently finished chemo. I purchased Tate’s shampoo
at an reputable Intergrative Pharmacy in New York City. I am printing your phone conversation and take it to the pharmacy. They need to see it. Thanks again.
Thank you Irina, Came across your blog after researching this product before we purchased it again. I too can attest that it does indeed lather.
Something else a bit funny, google streets shows the address of the company is an accounting firm and tailor shop!
https://www.google.com/maps/place/4041+erie+street+willoughby+ohio/@41.6418757,-81.4065891,3a,75y,98.21h,73.68t/data=!3m6!1e1!3m4!1s5nukUZzKViOkeOi_M8Tgag!2e0!7i13312!8i6656!4m2!3m1!1s0x0:0x81e9d694a7749f41!6m1!1e1
Thank you, Adam! 🙂 ~Irina
Thank you so much for digging in and doing some research! This company is ridiculous and needs to be stopped before more people lose money. If I can just quickly share my experience:
I am an office manager of a chiropractor’s office. We received a box containing three Tate’s All Natural Miracle Conditioners. None of the office staff had even heard of this product and certainly hadn’t ordered any. We were sent a hand written and hand sketched invoice. We didn’t use the product and I set it aside.
The chiropractor I worked for confirmed that the products listed were probably bogus and there way no way a conditioner could help cure arthritis, bee stings, eczema, diaper rash, and other random ailments.
Today I received another invoice from the company stating I owed them money. I called the company multiple times and the phone rang about 20 times each and I received no answer. I emailed the company and I have not received a reply. I will happily return the product if they pay for me to ship it back to them. I will not pay to return an item I did not order.
Just to clarify, we first received these products a month ago and the ones we received still have deceptive labels that list only, “mountain spring water, apples, strawberries, rose, oranges, clove, ginger, pineapple, cranberries, blueberries, geranium, raspberries, blackberries, celery, boysenberries, orchid, coconut, papaya, marigold, hazel nut, pine needles, oak bark, chamomile, nutmeg, calendula, jasmine, lemons, parsley, thyme, eucalyptus, cherry bark, passion flower, cinnamon. Lots of smiles, lots of hugs and lots and lots and lots of love.” So I assume they are still disseminating incorrect labels with their products.
Heather, thank you so much for sharing with us. I am so sorry to hear this! This is a nightmare! It looks like they have two sets of labels: deceptive and more accurate ones. Please update us on this story. I can ask my husband (he is a lawyer) if this is something you should worry about and you can just ignore them. Thank you, again!
Hello,
I do not see a copy of the new label. Can you please post a picture of the new label to see as you did with the other label.
Thank you,
We have used this product for more than 9 years now. We can tell you that the conditioner works great for bee stings, diaper rash, sunburn, and many other ailments. Conditioners don’t do that. So, whatever they are putting into it, it does seem to work. This is very concerning though and could put many people at risk. We chose this product because of the ingredients, but do not know enough about how it all works to determine it. Is there a simple way of testing ingredients to determine these things? If someone has had a severe reaction to the product they could sue in order to at least cause companies to think about what they are doing to others and possible ramifications.
Hello! 💗 I have the miracle conditioner. As I’m on the CG method, I woul like to know it has silicones or drying alcohol. Also if there are any waxes or heavy butters, or glycerin (this last one makes my hair frizz) . It’s a mistery, I cannot find a normal ingredient list anywhere! All I can read is apples, strawberry, raspberry, orange, and things that make no sense at all unless you are reading a fruit salad ingredient list!🙄
Thank you for bringing this to my attention. It looks like they had listed the real ingredients and then changed them back. I will add a screenshot of the ingredients they disclosed for a moment. Thank you! ~Irina
Hello Irina,
Thank you for your quick response. We did not see the updated ingredients, where might we find this? Where did you end up acquiring this updated ingredient list?
Thank you for all your hard work,
Blessings,
You can see the ingredients here: https://amzn.to/2LDNwhN I decided not to post the screenshot of the ingredients because of Tate’s said to me that this is not their product. 🙂 Thank you for looking into this! ~Irina
“Genoveve’s Natural Handpicked Ingredients” that lists all chemicals – what a joke!!!! And “almond flavor”? Does anyone drink this crap?
I tried to find out in August 2012 as well. Below are the exchanged emails.
Dear Tate family,
I’ve been a fan of your miracle shampoo for a number of years. It is the only shampoo that does not irritate the skin on my shoulders and back. Now that I am pregnant, I am more concerned about the ingredients of skin products that I use. I tried to get a rating for your products on Skin Deep, the database of the Environmental Working Group. However, the ingredients that you list are not found in the database. Could you describe to me how you make your products? For example, when the ingredients label list coconuts, what does that mean? Are you using the coconut water, flesh, oil, butter?
Thanks,
Marynia
hi marynia, i never heard of the data base you looked at ,,,but that’s ok ,,,,,all our ingredient are from local farmers and if we have to get them from other sources ,,,but only certified organic ,,hope that helps and great job on the new baby to come ,,,,we love babies and you thank you for being our friend ,,,,from all the tates
http://www.ourtatefamily.com ,,,free shipping if you want to order?
Thank you for sharing, Marynia! This is HILARIOUS!
If you go find a new bottle of their shampoo, I’m sure you’ll be pleased with their ingredients now. It’s pretty much just sulfates.,,
Yes, I see them. Here is the updated list of ingredients, “Genoveve’s Hand-Picked All Natural Ingredients: Water (aqua), ammonium laurel sulfate, ammonium laureth sulfate, lauramide dea, laurel glucoside, ammonium xylene sulfonate, sodium chloride, almond flavor, vitamin E.” It is pretty funny that they left, “Genoveve’s Hand-Picked All Natural Ingredients” on there.
Hi Irina,
Thank you so much for what you do!!!
I have a question…..I cannot find, Anywhere, this new updated list of ingredients….I went to the Tates website and all the pix of the bottles are front only….(wonder why?)….I would like to see it published by Tates so that I can then go forth to demand a refund for ALL of the money i’ve spent on their fraudulent advertising.
Please post a link to the info when you have a moment, it would be so appreciated….
AND,
Just heaps of thanks again, for all you do!
Hi GiGi: You are right: the ingredients are not disclosed on their website. There is a picture of the bottle but the print is too small to read. I found the ingredients listed by a retailer: http://www.iherb.com/Tate-s-The-Natural-Miracle-Shampoo-18-fl-oz/48989
Please let me know what happens. Thank!
We have a new bottle and the same ingredients are listed. We are confused.
I have been beating my head against the wall trying to find a decent toxic free shampoo and conditioner for my family. I can’t tell you how many iingredient lists I have read that have come up short and how many times I have purchased something thinking it was OK only to get it home and realize I missed something on the label. Yesterday I washed my hair with baking soda and rinsed with apple cider vinegar. Not my wish but I am at my wit’s end.
Hi Maria! I definitely know how you feel. I have been studying shampoos for years now. And at one point I had to resort to baking soda and vinegar. It did not work out for me. My hair got dry. I am glad that you subscribed so look for a shampoo post soon! Warmly, Irina
OMG! What a nightmare! As a frequent purchaser of “natural” products, I would have been fooled by the packaging and am thankful for this info! I love the work that you do, Irina! Thank you for all your hard work!
[Note: The Amazon link was for their conditioner, but I’m sure if it’s made by the same company, the same goes for the whole product line.]
WOW! That was INCREDIBLE. Truly! I am so sorry you had to sit through that phone conversation, but thank you for trying!!! And sharing your experience!
Great job! The company sounds like a joke. I would have had much more “fun” with the sales rep. Hehe.
I love that you know the right questions to ask and aren’t afraid to ask them.
Oh, wow, how funny and how …..sad. This is a ridiculous conversation indeed given the fact that the terms used are very common and known and by no means fancy especially if you think about the beauty industry. Poor knowledge of the product is something that will always turn the customer away. It’s like when I asked a Lancôme “beauty advisor” if they sell creams against cellulite and she asked me if that was something for my face :)))))
Thanks for your investigative journalism!!
I also wanted to mention that it makes me secretly happy that they got found out… karma….
Erin, found out by whom? Too bad the FDA hasn’t investigated these outlandish claims. Unscrupulous businesses like this know the FDA doesn’t have the manpower to verify ingredients and claims of every supposed “100% all natural” product. It’s laughable yet sad that so many customers give 5 star ratings for this product…a true placebo effect.
I had a very similar conversation with Tates years ago when I was trying to find a safe fragrance-free shampoo. It was an excruciating conversation and I really needed to know the ingredients because I started having all sorts of allergic reactions to products. This was back when Tates didn’t even list ingredients at all on the label! At that time it was really discouraging because I didn’t know much about natural products and I assumed all companies were like this! Just terrible customer service. Some companies are so blinded by the fear that someone will rip off their “formula” that they scare away customers.
I’m so sorry, but I really did laugh out loud reading this (alone, in public). I almost wanted to cry for you because I can’t tell you how many similar conversations I’ve had with some of the biggest “truly natural” brands out there that are. It’s so sad and there’s just so much to know and learn and be watchful for that you can never truly let your guard down. It really goes to show that just about anyone can make cosmetics, start a company, and answer to no one.
Great investigating Irina! We all appreciate it.