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Certified Organic Toothpaste Whitens Teeth

Certified Organic Toothpaste Whitens TeethBack in 2014, I published my top three choices for a toothpaste.  Since then I kept on trying different toothpastes to explore my options. I wanted a toothpaste not only without potentially harmful ingredients or even questionable ones but also that would provide a pleasant brushing experience and improve my mouth health. To my surprise, I found a certified organic toothpaste that works so well!


I first tried BR Organic toothpaste made by Essential Oxygen a month ago. I love this organic toothpaste because it whitens my teeth, has a mild and refreshing taste, and in texture, it is not too far different from conventional toothpastes.


I bought it at a local organic grocery store called Good Earth.  After I used and liked the toothpaste I contacted the company, and it turned out they can give you 20% off and compensate me with a little credit for your purchases.


Conventional toothpastes have surfactants (aka foaming cleansers or detergents) that might not be good for us and are not needed for health reasons but are there just to help the toothpaste spread easily around the mouth.  Many toothpastes contain sodium lauryl sulfate (SLS) or surfactants with not much health safety data available about them.  And that’s just one of the problems with toothpastes.


Besides surfactants, conventional toothpastes may have fluoride, synthetic dyes, artificial sweeteners, synthetic preservatives, and even microbeads.  Some toothpastes, while non-harmful, contain very few or no beneficial ingredients.


As you can imagine, I was glad to see a certified organic toothpaste with beneficial ingredients and that foams and stays on your toothbrush.


Essential Oxygen BR Organic Toothpaste Ingredients


Without further ado, let’s look at the Essential Oxygen BR organic toothpaste ingredients. I accessed these ingredients here.


Deionized purified water, aloe vera, hydrogen peroxide, xanthan gum, guar gum, coconut oil, peppermint oil, spearmint oil, stevia, clove oil, lemon oil, rosemary oil, cinnamon oil, wintergreen oil, eucalyptus oil, frankincense oil, coconut flour, calcium phosphate.


First, I’d like to preface this by saying that I do not like that Essential Oxygen does not list their product ingredients in accordance with the INCI (International Nomenclature of Cosmetic Ingredients) labeling system, which would make it easier for a consumer to understand them. INCI promulgates a set of global standards for ingredient names, providing a globally-consistent nomenclature for product ingredients.


For example, Essential Oxygen lists guar gum as an ingredient, but it is listed without its INCI name, so it is unclear whether it uses guar hydroxypropyltrimonium chloride or cyamopsis tetragonoloba (guar) gum, which are two different ingredients.  However, since on the box of the toothpaste guar gum is marked as organic, I believe it is cyamopsis tetragonoloba (guar) gum, which is a better choice.


Good news! Essential Oxygen informed that the INCI names are featured on the new boxes and the website will be updated soon.  Here is the screenshot of the INCI ingredients.  So yes – guar gum is cyamopsis tetragonoloba.


Certified Organic Toothpaste Ingredients


Second, Essential Oxygen did not identify which ingredients are organic on its website.  They did that on the packaging of the toothpaste only.


Deionized purified water: this water is listed as “demineralized,” meaning that harmful minerals are removed from it.


Aloe Vera:  has numerous healing properties including antibacterial, moisturizing, and wound healing, including of mouth canker sores.


Hydrogen Peroxide:  is a bleaching and disinfectant substance that is not known to increase the risk of cancer or endocrine disruption.  It is one of the chemicals whose safety is dose-dependent.  In other words, in large doses, it can be very corrosive and cause burns and even death.  In the Essential Oxygen BR organic toothpaste, hydrogen peroxide is only 1.5%, which is lower than the 3% hydrogen peroxide you would buy in a drug store.


Xanthan Gum:  is used in food widely for its thickening properties.  It is a polysaccharide produced by fermentation of sugars. While I am not a fan of xanthan gum or any food made with it for that matter, I believe it is safe in a toothpaste and in fact it is an ingredient that helps the toothpaste to stay on the toothbrush and resemble in texture a conventional toothpaste.


Guar Gum:  as we discussed earlier, since it is marked as organic on the packaging, I assume that it is cyamopsis tetragonoloba (guar) gum, not guar hydroxypropyltrimonium chloride.  Guar gum is made of the seeds of the guar, or cluster bean, plant.   It is widely used in food to thicken foods, add fiber content, and improve texture (source). So this is another ingredient that improves the experience of using this organic toothpaste.


Coconut Oil:  I am glad to see organic coconut oil in this organic toothpaste as it is known for its healing and hygienic properties and is used in oil pulling, which many find beneficial.  You can read more about that on Dr. Mercola’s website.


Essential oils:  Essential Oxygen uses a large number of essential oils in its BR organic toothpaste, which are known for their healing and antibacterial properties. They are all marked as organic.


Stevia: is plant sweetener that does not have side effects associated with sugar (more to read about stevia here).


Coconut Flour:  I believe it is used to improve the texture of the organic toothpaste. It is marked as organic.


Calcium Phosphate:  Because there is no fluoride, I am so happy to see calcium in the toothpaste.  Recent studies show that calcium is as effective as fluoride in remineralization of the teeth (read more here and here) and is recommended as a safe alternative to fluoride.


At the moment, so far this BR organic toothpaste is my favorite. I like that it contains no harmful ingredients and instead contains beneficial ingredients for the health of the teeth and mouth.



Where to buy


You can use the code ReadLabels20 to receive 20% off if you purchase the toothpaste and their other products on the Essential Oxygen website. I have not had a chance to try their other products, but I am planning to do so soon.


You can also find the Essential Oxygen toothpaste on Amazon here and or the set of their 3 products here.  The reviews are very good.


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Other toothpaste options I reviewed:

Organic Solution

Safe Toothpaste

Natural Toothpaste

Fluoride-Free Toothpaste

Is Crest Complete Toothpaste Safe?

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29 thoughts on “Certified Organic Toothpaste Whitens Teeth”

  1. I have been using Dr. Brite, toothpaste and mouthwash! I like it quite well! Have you heard of this product?

  2. What do you think about this toothpaste for children? I have a 4 and 2 yo and would like to find something they will tolerate. Thanks!

  3. Hi, Irina

    Have you tried Vermont Soap Extra Strength Neem Toothsalt? The ingredients are: Sea Salt (Sodium Chloride), USP Sodium Bicarbonate (Sodium Bicarbonate), 5% Organic Neem Leaf (Azadirachta indica), Peppermint Oil (Mentha Piperita). I’ve been using it for a long time and really like it.


      1. It’s a powder. I think you’re supposed to sprinkle it on your toothbrush from a hole in the cap, but I just take the cap off, dump some in my hand, and pick it up easily with a wet toothbrush. They have some other products I love, like their Unscented Foaming Hand Soap and their Pet Shampoo.

  4. Thank you, Irina! I emailed them to confirm that this is safe for crowns before I ordered and it is. This is a great toothpaste and, compared to what I’ve paid for others so far, a great price for the quality. I found it a struggle to get Dr. Bronner’s out of the tube. I really appreciate all the work you do for us!

  5. I use Life Extension tooth paste . Have you heard of it? It has only beneficial ingredients.
    I’m surprised in your analysis of Guar. you say its listed on the package as organic. Isn’t the whole toothpaste certified organic (all its ingredients) organic? Also if you are talking to the company on your analysis can they just give you a straight answer of which Guar they are using? I thought this is what you do by reviewing the product for us. I find it very deceiving that they do not use the standard INCI names. It seems like an immediate red flag. Why would they do this? Why would they not identify the organic products being used in their website.

    For me there are too many red flags to use this company for any products they make. They seem to have a hidden agenda. I like TOTAL TRANSPARENCY in a company. Not having to guess or get information like pulling teeth.

    You do a great job for us revealing all these facts and its up to us to interpret them correctly. Just knowing they did not give you the info on Guar and you had to guess at which one they are in fact using is enough to stay away!
    Again thanks for your good job. Also there are many other good organic toothpastes out there you may want to analyze. I understand there a re too many but i would look into the one Life Extension has they are total Transparent about their products and even have professional health technicians and even doctors that would explain to you any doubts.

    1. Thanks, James. In this case, I was not as picky as I had the benefit of the box and the USDA certified organic seal. In order to receive the organic certification, at least 95% of ingredients have to be organic, not 100%. I believe the reason of their slow responsiveness is that Essential Oxygen did not dedicate enough resources to customer service and the CEO was unavailable to fulfill the lack of customer service. ~Irina

  6. Tess Mickelsen

    Hi Irina,

    What is your opinion of using a mix of coconut oil, baking soda & peppermint oil as toothpaste?

    Thank you!

  7. Thanks for your reply Irina. I can appreciate you giving us the reason you assume that causes their deficiency but that does not change the FACT that they are deficient in their operations. We know everything in life has a cause but personally I’m not interested in the causes but the solutions and the clear understanding of what I need to keep away from to protect my health. And as we can see they are deficient in this critical department providing no help whatsoever and making us to want to keep away from their product.

    Having been an owner of a business myself I always say if you have something good and/or unique and beneficial in your products it will be all over the package in big red letters but if you have to hunt all over a package to find something BE SURE they are hiding something or do not have what you are looking for. Take sugar for example. Some people call it over 30 different names in the hope the user will never recognize that its SUGAR! To me that is a criminal offense trying to deceive the uninformed public and maybe even create a problem for a diabetic. The law should be more strict in this area. In any case I will stay away from their products until they can be more transparent in their ingredients and product overall.

    PS: you say slow responsiveness but they never gave you the answer you had to figure it out from your analysis.

    1. Hi, James: Essential Oxygen just reported that INCI names are on the new packaging and added the screenshot of the new packaging to the post. They will be updating their website, too. Please take a look. Thank you. ~Irina

  8. Have you heard of Apagard Toothpaste produced by Sangi Co. out of Japan? It has components that are said to remineralize your teeth. Might you be able to do a write up/review of it? It seems to be a very popular toothpaste on Amazon.

    Thanks for your work,


  9. Have you tried Radius? It’s a coconut oil organic toothpaste. They are available in Wholefoods and some natural online shop.

    1. No, I have not. I have seen Radius in our local health food store. They look good. Is it what you use? How do you like their toothpaste? Have a nice weekend! ~Irina

      1. Yes that’s what I’m using now. I started with their floss first which is good then I discover they also have toothpaste (also has one for kids). I looked at the ingredients, seems ok to me haha. I need few days to adjust to the texture and smell, but otherwise I have no problem. They aren’t as smooth as traditional toothpaste but once you get used to it, it’s fine.

        1. Hi, Jamie: from a quick look, I do not see any red flags. I believe I tried it a few years ago and did not like its texture. It did not seem to clean my teeth well. Let me know what you think if you try it. ~Irina

    1. It looks like a good one. I do not see any concerning ingredients in it. Where do you buy it? How long have you been using it? What do you like about it? Thank you, Eli! ~Irina

  10. I ‘ve used for 2 months I like it .Great tasting , whitening with natural ingredients No sodium lauryl sulfate or fluoride.
    I ordered BR organic toothpaste and would like to try and compare with Davis.

    Thank you

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