Is Pure Haven An MLM? A Clear Explanation Of The Business Model

If you’re asking whether Pure Haven is an MLM, you’re likely trying to separate facts from assumptions. Sometimes the term “MLM” carries a lot of baggage, and understandably so. Some people associate it with pyramid schemes, exaggerated income claims, or pressure to recruit — even when those things aren’t actually part of the company in question.

With Pure Haven, the confusion usually comes from a lack of clear explanations. You may be wondering how the business model really works, whether recruiting is required, how advocates earn money, and whether the structure is ethical and transparent — or something you should avoid altogether.

Short answer: Pure Haven does operate within a multi-level marketing structure.

However, that label alone doesn’t explain how Pure Haven actually functions or why many of the common MLM criticisms don’t apply here.

This post breaks down Pure Haven’s business model in plain language. I’ll explain how advocates earn income, whether recruiting is optional, how the compensation structure works, and why Pure Haven is not a pyramid scheme. I’ll also share my perspective as a product safety expert and educator who has worked closely with the company for years.

By the end, you’ll have enough clarity to decide whether Pure Haven makes sense to you.

Is Pure Haven An MLM? The Short Answer

According to the Federal Trade Commission’s definition, Multi-Level Marketing (MLM) is a sales model where products are sold through a network of independent participants. Instead of the company recruiting directly, participants recruit others, creating multiple levels, or “downlines.” Each person earns through their own sales and, often, the sales of people they recruit, while their “upline” refers to those who recruited them (source).

Based on this definition – yes, Pure Haven is an MLM. However, Pure Haven is not a traditional MLM because recruitment is optional.

I realize that MLMs are controversial. Primarily, it is because their structure can be confused with pyramid schemes (which are illegal), where profits come from recruitment rather than actual product sales. In turn, this results in high failure rates and financial losses for most participants. However, Pure Haven is not a pyramid scheme (more on this below), and its business model is clear and transparent.

Pure Haven As A Business Model (Beyond The MLM Label)

To begin with, the primary business model for Pure Haven is direct sales to consumers. And most of the sales are person-to-person through advocates. That means that as an independent advocate, you earn a commission on anything you sell (similar to a real estate agent getting a commission when they sell a house).

You also have the option to grow and mentor a team and make smaller commissions on their sales. Most advocates spend only a few hours a week selling. And some who use blogs to promote Pure Haven can spend even less time.  Those who want to advance to higher titles will spend more time.   

I believe that Pure Haven offers a true opportunity because anyone who is willing to put forth a little effort can make money with Pure Haven. There are no education or skillset requirements.  You don’t have to make investments in Pure Haven business opportunity. You don’t have to buy products and store them in your home and worry about re-selling them. (Some companies require this, and that’s why some people have had bad experience with other types of direct sales companies).

Further, there are no minimum purchases or inventory requirements. The only minimum is to sell $500 in products every six months, January – June and July – December, not including the interval during which you join. If you buy products for yourself, they count toward the $500 minimum.  Pure Haven’s average order is well over $100. So, one really good customer or just a few typical customers will generate enough volume to exceed this minimum. If you don’t hit the minimum, you’ll be switched from an advocate to a customer. There are no penalties of any kind.

How Pure Haven’s Business Model Works

In a nutshell, you can earn money in two main ways: by selling products to customers and by building a team that sells products to customers. Building a team is optional.

The first way you earn money as an advocate is by selling products to customers. As a Pure Haven advocate, you can earn anywhere between 20% and 40% on products you sell, depending upon your monthly volume.  As you can see in the table below, in addition to 20% base retail sales commission, you will earn “power bonuses” when you sell over $300 in a calendar month. That is called your personal sales volume (PV).

The great news is that you will earn on the first dollar without any minimum thresholds. And once your volume hits $300, you will start earning 25% (and more) on the whole volume.

For example, you are a brand-new consultant, and your friend buys $500 worth of products (for herself or as gifts). You will receive a direct deposit of 20% next Friday ($500 x 0.20 = $100). Later in the month, let’s say you have a launch virtual or in-person party, post on social media and/or your website, or send an email, and you have 4 more people who purchase a total of $700. You’ll get another direct deposit next Friday of ($700 x 0.20 = $140). After the month ends, you’ll receive your “power bonus” direct deposit of 10%, because you had $1,200 in sales for the month ($1,200 x 0.10 = $120). You’ve earned 30% on everything you sold that month, so $360 for selling $1,200! This personal sales commission structure is the same for all consultants. No matter when you join and regardless of what “rank” you hold.

Do You Have To Recruit To Make Money With Pure Haven?

No, you don’t have to recruit to make money with Pure Haven.

Adding other advocates to your team, often called “recruiting” or “sponsoring,” is a second way to earn money in the Pure Haven business model and is optional. You get to decide whether you want to build a team. 

Recruiting people is not required, but you can earn overrides for supporting, coaching, and helping others sell. This is also an additional way to make money.

As your team (often called your “downline”) grows and sells products, you’ll get some small commissions on the volume of your downline. These small commissions do not reduce the amount that your downline advocates earn; it is the company that pays you the commissions.

The percentage overrides that you earn on your team’s sales depends on the “rank” that you qualify for during a calendar month. These overrides can range from 5% to 11% of your team members’ sales. It is important to note that the commissions are paid on the commissionable volume. Which is sales volume minus commissions paid to the advocate who generated the sale. For example, when you generate a $500 sale, your upline receives 5% – 11% (depending on the rank your upline qualifies at) on $375, not on the $500.

As you can see, you get paid higher amounts for your personal sales (20%-40%), starting the day that you join. This is important so that new advocates can start to earn some real money without having to build a team.

How Pure Haven Advocates Earn Money

As a Pure Haven advocate, you can earn money the following ways:

• Retail commissions from customer sales
• Team-based commissions (optional)
• Bonuses (high-level overview)

Since we have already discussed retail commissions and team-based commissions, let’s talk about bonuses.

In addition to the personal sales/retail commissions, Pure Haven offers very generous simple start success bonuses. If, within the first 15 days after you sign up, you sell $600 in products, you will achieve Simple Start Success Level 1 and will receive a $200 shopping spree. That means that you will receive $200 worth of Pure Haven products of your choosing. 

To achieve Simple Start Success Level 2, you will need to make additional sales in the amount of $400+ in the next 15 days (cumulative total of $1000+ in your first 30 days).  The Simple Start Success Level 2 bonus is $100 in cash. (Occasionally, Pure Haven offers additional bonuses and incentives. So be sure to contact me to see what is currently available.)  To achieve these two levels easily, think in terms of bundles. In my personal experience, people love Pure Haven Skincare and Essentials bundles. They save money for the customers, give them products that work well together, and prevent overwhelm.

Is Pure Haven A Pyramid Scheme?

Pure Haven is not a pyramid scheme. By the way, pyramid schemes are illegal in the US. I studied them in my MBA program. Pyramid schemes were a form of investment in which each paying participant recruited further participants with returns being given to early participants using money contributed by later ones. 

In other words, as the US Federal Trade Commission explains, your income would be based mostly on how many people you recruited, not on how many products you sold.  As you read earlier, this is not the case with Pure Haven. The only way you earn money at Pure Haven is through the sale of actual products.

And yes, even though pyramid schemes are illegal, that does not mean they don’t exist.  Here is a tip on how to detect a pyramid scheme: you pay money, get nothing tangible in return right away, and hear promises about future return payments.

Another point I want to emphasize in this section is Pure Haven does not use any deceptive, fraudulent, and unfair tactics, or “predatory practices.”

In other words, Pure Haven would not:

• lie to you by promising you unattainable earnings
• mislead you as to how the business works and then somehow trap you into buying more products than you need
• make you pay high initial payments and give nothing in return
• exploit you by making you work hard for nothing.

If any of this were true, it would certainly be an issue for me, and I would steer people away from such companies. Pure Haven has been very good to me and my colleagues.  I have never heard about any instances of anything that seemed remotely fraudulent, deceptive or unfair about the way they treat their advocates. Every conversation I’ve had with top leaders and company leadership has been honest and transparent.

Pure Haven Vs. Affiliate Programs (What’s The Difference?)

Basically, an affiliate program is a link with a tracking code. When you click on my affiliate link and make a purchase, the seller pays me commissions. 

Normally, companies pay anywhere between 5% to 100% in commissions. The first time a company offered me 100% commissions, it surprised me. Then I realized that the commissions were on the first purchase only. In other words, most affiliate programs are actually just referral programs. (By the way, I never joined that affiliate program because I didn’t believe the product was exceptional.)

Conversely, Pure Haven will pay you commissions on all repeat sales. In fact, after the initial purchase, you don’t need to get your customers to click on your Pure Haven affiliate link anymore for you to get commissions on their order. You’ll earn money every single time for as long as they order! This is the beauty of a scalable semi-passive business!

What It Costs To Join Pure Haven

Is there a fee for signing up with Pure Haven?

Yes, Pure Haven’s sign-up fee is $35. It’s a one-time $35 enrollment and includes your personal website that you can share with others to shop (free for your first two months, then $4.95 a month after that).

The best news is that you don’t even have to build your own website yourself! 

For only $35 sign-up fee, Pure Haven will provide you with a replica website and helpful training so you can be successful. A replica website is one that appears to be Pure Haven’s but has your personal contact information instead. All you have to do is provide customers with a link to your replica website. And you are off running and earning money.

Moreover, all advocates get access to product training, business education, business analysis & tracking, and digital marketing tools. There’s training on how to grow your own business and on how to mentor and support your team, if you choose to build one. Also, you can subscribe to an optional customer newsletter for $29.95/6 months.

Importantly, there are no required product purchases when you join Pure Haven, or ever, actually. But, of course, the more products you use yourself, the easier it will be for you to share your personal experience with others and to sell more products.

Once you join as an advocate, you can buy all the products you want – at your 20-40% advocate discount. Also, you can earn that $200 shopping spree we talked about earlier!

Time Commitment And Social Media Expectations

How much time does it take to work as a Pure Haven advocate?

This is really up to you. It depends on how much income you’d like to generate. Some women spend just a few hours a week or a month on their business. Others spend 10 hours a week. And some women spend 20-30+ hours a week, making it a focus in their lives. This is the best part – you get to decide your daily work schedule and what “full time” means to you!

Do you need a large social media following to be successful with Pure Haven? Not at all! With social media, as with anything, it is about the quality of relationships, not quantity. I have seen bloggers with 1 million followers who could not sell even 3 T-shirts. 

Who Pure Haven Is — And Isn’t — A Good Fit For

Pure Haven is a good fit for you if you are:

• Someone who values product integrity and transparency more than rapid scaling or aggressive sales tactics
• Comfortable recommending a curated toxin-free product line rather than dozens of trending launches
• Interested in long-term trust with your audience, even if growth is steadier and more organic

Pure Haven may not be a good fit for you if you are:

• Primarily focused on high-volume sales, fast payouts, or short-term income
• Looking for a program that relies heavily on hype, urgency, or aggressive recruiting
• Not interested in learning about health and products to educate others
• Expecting a traditional influencer-style affiliate program with no relationship or education component

In short, Pure Haven works best for creators who already care about why products are formulated the way they are and want to recommend clean options with integrity — not for those looking for a quick monetization shortcut. 

My Take As A Product Safety Expert And Educator

I signed up as a Pure Haven advocate in 2019 because I fell in love with their shampoo. The Pure Haven non-irritating shampoo made my hair shiny and voluptuous. And its ingredients were the safest among hundreds of shampoos I had reviewed. I loved the Pure Haven haircare products so much that I wanted to share them with others. Also, I wanted to be compensated for my expertise and work. In short, I signed up for the shampoo and later I realized that there was so much more that Pure Haven could offer. For me, getting paid to share products that I strongly believe in is win/win!

Initially, I chose to focus on the first way of earning money – selling products to customers. However, after seeing how Pure Haven products truly help people, and how people having success in the business part has helped their lives and lifestyles change for the better, I decided to build a Pure Haven team and focus on making sure people know the benefits of joining as an advocate instead of just being a customer.

For my own team, I provide additional resources, including one-on-one coaching calls. Normally, my consultations for my clients are $197 for a one-hour session, but as a member of my team you can talk to me at no charge. In addition, I have put together a lot of resources to help you start and grow your business. I have invested a lot of time and effort into creating these resources. It is in my best interests to help you make money, because the Pure Haven compensation plan encourages me to help my downlines grow their businesses, and I take this responsibility to heart.

Bottom Line: Is Pure Haven Worth Considering?

Yes, Pure Haven is definitely worth considering as your income generator.

In sum, Pure Haven offers a great compensation plan because it fairly and generously compensates people who are willing to do some work.  If you are a blogger, the Pure Haven consultant program is much better than any affiliate program to help you monetize your blog and share the mission of non-toxic living because you’ll automatically get paid on repeat sales of toxin-free products.  You don’t have to worry about how long your “cookie” will last or whether a tracking code tracks your referrals every time.

If you are passionate about helping people switch to clean products to improve their health and would like to make extra income of the size of your choosing, consider joining Pure Haven as a valued member of my team. Keep in mind that from time to time Pure Haven offers additional incentives, so feel free to contact me to find out about them and with any questions about the Pure Haven compensation plan that you can access here.