Pure Effect Water Filtration Systems

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I found Pure Effect in 2015 and was intrigued with their claims, namely:

• Pure Effect water filtration systems are as powerful as Reverse Osmosis (RO) water filtration systems.
• They do not demineralize water by removing beneficial magnesium and calcium.
• There are no water storage tanks in the Pure Effect water filtration systems.

To compare, the Reverse Osmosis (RO) filtration systems have the following features:

• They use a very fine membrane to remove all the substances (bad and good) from the water.
• RO systems demineralize water by removing beneficial magnesium and calcium.
• They have a water tank lined with plastic for water storage.

I got in touch with Pure Effect to get answers to the numerous questions I had regarding their claims.  The founder Igor Milevskiy took the time to educate me and answered all my questions to my satisfaction.

Before getting a Pure Effect filtration system, I was using an RO water filtration system (read about my experience with one of the RO systems in my Best Water Filter for You blog post) but we did not like the taste of demineralized water and the tank.

When we moved to Colorado, I decided to try this Pure Effect Ultra-UC Disinfect water filter system instead of the RO system we had been using in California.  I tested our tap water before and after the filter installation with the Tap Score water testing kit.  The results showed that Pure Effect had performed well on many contaminants and removed uranium in water and fluoride 100% (meaning to the minimal detectable levels) even in our extremely hard water.

Pure Effect filters are supposed to reduce a variety of contaminants.  They include the chemicals that Reverse Osmosis filtration systems are designed to reduce, such as fluoride, uranium, radium, arsenic, chromium 6, and PFAS.

For full disclosure, though, I cannot confirm that our Pure Effect system removes arsenic, chromium 6, and PFAS.  This is because, at the time of installation and Tap Score water testing, our tap water had none of those contaminants.  Also, I cannot confirm that our Pure Effect system removes radium because the Tap Score Advanced City Water kit I used did not test for radium.  I would have purchased the Tap Score Extended Water test kit.

Here is what I like about this Pure Effect Ultra-UC Disinfect water filter system:

• There is no water tank, so the water does not sit in a tank lined with plastic.
• The filtered water retains beneficial minerals such as magnesium and calcium, which can be important for people whose bodies do not absorb magnesium well from food (like me). Most RO systems do not add back magnesium, only calcium, or in very small quantities.
• The filtered water’s pH is below 8 (which the EPA and my functional medicine doctor recommend).
• The water tastes really good, which is very important to us. My son loves drinking it!
• Pure Effect does not waste water.
• The customer service is superb.

Here is what I do not know:

• Whether Pure Effect is effective at removing arsenic and radium that might be present in our water (we received a 2021 Water Quality Report and they are listed there.

Over the years, I have never heard any complaints about the quality of Pure Effect water filtration systems from my clients.  In fact, they rave about them. Now that we own one, I can attest to that, too.

Ultimately, based on my experience with both a Reverse Osmosis water filtration system and Pure Effect, I prefer Pure Effect for the reasons I listed above.  While Reverse Osmosis water filtration systems are so powerful, they remove all the substances from tap water, both bad and good.  That is why Reverse Osmosis systems are considered filters of last resort.

However, an RO system may work better for you if:

• You believe you are getting magnesium and calcium from food, and getting them from water is not important to you.
• You are not particular about the taste of water, and RO water tastes good to you
• Your tap water is hard.

If you want to make sure that your filtered water has no radium, arsenic, chromium 6, or PFAS, consider getting a Reverse Osmosis water filtration system from the Clean Water Revival.

Please, keep in mind that the same water filter can work differently on different water. 

For YOUR OWN RESEARCH into a water filter for your home, use these HELPFUL TIPS:

• Find out what contaminants your water has by visiting the EWG’s Tap Water Database and by reading your water quality report. (Type the name of your municipality and the phrase “water quality report” into your Internet browser.  If you can’t find it or can’t find the latest, call your municipality.  By law, they must mail you a report at least once per year.)
• Test your tap water, for example, with a Tap Score home testing kit.
• Do research into different types of filtration systems.  (You can start by reading my Best Water System for You post.)
• Select a water filter based on your water test results.  (Should you need my help, feel free to book a consultation.)
• Find a licensed plumber before buying a filter (if you have selected an under-the-sink or whole-house model) and get him to confirm that the filter you chose is compatible with your sink and plumbing and that he can actually install it.
• Ideally, test the filtered water with Tap Score to see how well the filter works on your water.

If it seems time-consuming and costly, there is a simpler way that will save you time and money.

Check out this EASY SOLUTION for water filtration and avoid the risk of choosing a wrong water filter.