About Us

I believe you can heal your body by making simple changes in the products you use. I should know because I have been healed from Hashimoto’s. And I am in the process of recovering from Addison’s, another chronic autoimmune condition.  Because my own father died of metastatic cancer at the age of 57, I am acutely aware of the dangers that are lurking in the products that most of us use without even thinking.

But I am not a fear monger. You won’t see me hopping on the latest bandwagon of people claiming that one specific ingredient is at the root of all problems. My recommendations are rooted in science, balance, and sound judgement.

And you won’t see me promising a cure for everything to everybody either.  Again, I understand that we are all different and that we are in different places in our journeys toward health.  What works for some, might not work for others.

That’s why I have made it my mission to research and understand all the ingredients and even contaminants of the products we use.  Now I want to share with you over a decade’s worth of research and teach you how to make informed and practical decisions.  You can learn about my research methods here.

And since you are here, here is what I bet is true about you.

You know you want to create a healthy toxic-free home for your loved ones … but where do you start?

You want to buy safe products … but what do those unpronounceable ingredients mean?

You often feel confused, frustrated, or overwhelmed …

You don’t have to feel this way.

Do you need a better way to create a toxic-free home for your family?

I believe that you can shop for non-toxic healthy products with ease.

You can gain clarity and confidence to create a healthy home, even if you are on a budget.

And I believe that an ounce of prevention is worth a pound of cure.

Actually, that was how I started my whole journey into product research, when I had my own baby.  Motherhood changes you, and this is how it changed me.

While I have recovered from Hashimoto’s and am recovering from Addison’s disease, I live a fully normal life.  I used to throw up every morning, be nauseous during the day, and barely have energy to walk from the bedroom to the kitchen. 

But here I am in my forties, and I can outrun my son! 

Really, my husband and I feel minimal impact of our new lifestyle.  We did not have to drop out of society to live and practice healthy living.  So welcome! 

I Read Labels For You I am so happy you are here!

In 2012, I left my financial analyst career to pursue my passion.  Today, it brings me joy to say that my efforts have not gone unnoticed.  Thousands of people follow me on social media.  I am a sought-after speaker on topics near and dear to my heart and have been interviewed as an expert for various media.  For example, I was interviewed for the Pretty Toxic documentary film.  You can view its trailer here.  And at the 2019 ShiftCon conference, I received the Best Green Beauty Blogger award.

I have been successfully guiding a group of Savvy Consumer Circle members to make meaningful healthy changes without feeling overwhelmed.

We can also discuss your challenge one-on-one to identify solutions that will work for your budget, health condition, and appetite for change.

In addition, I consult retailers and product manufacturers to help them choose or make products consistent with their missions.

I whole-heartedly believe that you can be empowered with the knowledge you are gaining as well.   And you can be kind to yourself about things you can’t change, just yet.  I am here to help.

What others are saying

There is no doubt that Irina offers unique service. There are so many products I never knew even existed. Most importantly, she provides a solution to the problem. I highly appreciate her hard work and completely trust her recommendations for my family. This kind of research is not easy to do as every brand is trying to sell its products, and it is easy to mask all information about toxins in their products.


I’ve been reading your blog for the past year or so – you have really helped me to stay on the road to health and wellness. You have certainly educated me to live in a toxin-free world and slowly but surely toxins have been significantly reduced in the personal products I use and in the products I use for my home! Your blog is my go-to now. I thank God for you every day for doing the research for all of us! I appreciate the time, effort and passion you put into this.

I have to add my voice to the chorus of praise for all the meticulous research you are conducting on ways in which we can decrease the amounts of toxins in our home.

– Dawn

How to start

non-toxic home

Let's start creating a healthy home today!

When you join the I Read Labels For You community, you will receive weekly emails with inspiration, exclusive content, and coupons to help you gain clarity and confidence to create a healthy non-toxic home!  Plus, you'll get the FREE guide: "5 Powerful Steps You Can Take Today to Create a Non-Toxic Home." 

I find your knowledge so helpful, to the point and like a gold mine. You have saved me so much time and have taught me so much. - Toni

I’d love to hear from you

If you have a question about a product not listed on the website (use the website menu and search engine in the top right corner to locate products), please consider booking a consultation or joining the Savvy Consumer Circle.

I Read Labels For You team

I am grateful to my husband for his emotional and financial support.  He is also a legal counselor and editor for I Read Labels For You.  I am also grateful for my friend and assistant Maria who is with me on this mission.  Read about her and my husband next.

 Bill Webb My name is Bill Webb. 

I am Irina’s husband, our son’s father, and an attorney dedicated to helping small businesses and individuals navigate an increasingly complex (and dangerous) society.

History will be the judge as to who had the idea for this blog first.  When we were expecting our son’s birth, I remember Irina was really concerned about finding the best products for him after he was born.  As an analyst, she attacked the problems of finding the right products with the best tool for uncovering the truth: she asked the right questions, and when she didn’t get the right answers, she kept asking.  Believe me, as an attorney, I know when I have been cross-examined well, and Irina is among the best.

After a while, she amassed such a quantity of information on non-toxic baby products that I encouraged her to start a blog and share her newfound expertise with the world.  I thought this would just be a hobby, but I have watched it become a passion, and have witnessed the birth not only of our son but also of this blog.  As I read it, I’m not sure which makes me prouder: watching Irina care for our little boy, or watching her separate the wheat from the chaff when it comes to truly safe consumer products.

But this is supposed to be about me.  I grew up an all-American kid in the Midwest, playing sports in the summers and after school, baling hay and de-tassling corn as summer jobs, and eventually ended up at Notre Dame, where I graduated with a dual degree in English and Government and International Relations.  I then attended Notre Dame’s Law School and graduated in 1991.  I have been licensed in Indiana, Illinois, Colorado, and California.

I practiced law in Indiana for many years, and then migrated West, with a stop in Denver before settling in San Francisco.  I started my own practice where we help businesses and individuals cope with legal issues in a broad range of areas.  You can visit my website here.

I hope you enjoy the information my wife works long hours to bring you.  She has found her calling and her passion in researching, and bringing to light, the many dangerous chemicals and ingredients in products we all use.  Since she began her research, our lives have changed, but for the better.  I have more energy and feel much healthier for the relatively small changes we have made to our lifestyle.  Enjoy exploring these pages.

Maria Simmons Hi!  My name is Maria Simmons. 

In the middle of the 1990’s, as soon-to-be university graduates, we’d often get together to daydream about the great future awaiting us.  Yes, that’s how long Irina and I have known each other.  Our ways parted geographically, as Irina went to the US, and I went to Asia, but relationally we kept in touch and even visited with each other. 

After moving from Asia to the US with my American husband, I had to go through a period of adjustment.  While my friends and family were far away, Irina was always there for me.  Eventually, she tactfully asked me to help her out with her blog.  So, in 2018, I joined I Read Labels For You.

At that time, what Irina was writing about was new to me.  I purchased products based on their functionality, looks, and price rather than on their ingredients.  It had never even occurred to me to read ingredients.  Besides, I had a belief that if a product was out there for sale, it was fine.  Otherwise, it wouldn’t have been allowed to reach the store shelves.  Now I know better, and I’m grateful for that.

However, my life didn’t change overnight.  My husband and I are taking small steps towards improving our home environment, gradually moving from one level to the next, letting the newly acquired knowledge transform our minds first. 

Looking back, it’s hard not to notice the hand of God guiding Irina and me to this mutual path.  Clearly, as we walk through life, we can’t stay in touch with all the people we have ever met.  But for some reason, God chose to keep our relationship alive all these years and, ultimately, re-unite us both physically and spiritually.  It is this awareness that we are a part of a Bigger Plan is what keeps us going.  After all, what He opens, no one can close; and what He closes, no one can open.

Let's start creating a healthy home today!

When you join the I Read Labels For You community, you'll receive weekly emails with inspiration, exclusive content and coupons to gain clarity and confidence to create a healthy home. Plus, you'll get the FREE guide: "5 Powerful Steps to a Non-Toxic Home You Can Take Today!"

"I find your knowledge so helpful, to the point and like a gold mine. You have saved me so much time and have taught me so much. Toni

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7 thoughts on “About Us”

  1. Hi irina.I am in the u.k. And am undergoing treatment for breast cancer.I want to start a regimen for myself to get rid of toxins and chemicals.I am starting with my body firstvthen cleaning and household products.I very much enjoyed reading your blog.can you recommend any sites for me to buy deodorant,shampoo,soap ,body wash.it’s mind boggling I’m just learning and when you think you have found a product you look at the ingredients and it still has a few in their.example.naturally fresh deodorant states no chemicals,paragons however it has phenoxyethenol which is very toxic so it isn’t what it states.also I found a site here in the u.k called handmade naturals ,after researching and looking at body wash ,soaps etc I noticed topherol was in these ,which are regarded as toxic even though it’s supposed to be derived from vitamins,I would welcome your comments and knowledge on these two sites.if you could recommend any totally natural and toxic free that would be great.the breast cancer is feeding off oestrogen so I need a product that doesn’t contain any oestrogen mimic chemicals,I have been told not to have perfum in products as well as these are hidden oestrogen mimic as well.hope it’s not too much to ask .really enjoy your website .keep up the fantastic work you are doing thank you Amanda

    1. Hi Amanda, I am so sorry about what happened to you. I wish you a speedy recovery. I am glad that you ask me questions. This is why I do this blog. My favorite companies are Dr. Bronner, Badger, Poofy Organics, and Ava Anderson. To my knowledge, these companies do not use any preservatives and over 90% of the ingredients they use come from plants without synthetic process. They use chemicals only when it is absolutely necessary. These are probably your best bets to start with. Let me know if you have any questions about their specific products. As for Vitamin E (aka tocopherol or tocopheryl acetate), you are right that it might be toxic depending whether it is synthetically derived and not cleaned at the final stage. Thank you for your nice comment. And let me know if you need more information. Irina

  2. LOVE this website, blog, your work, your passion…keep at it, Irina! It is so important, what you are doing! I am honored to know you!

  3. Melissa Thompson

    Thank you Thank you Thank you for sharing your research! My life is on the brink of change after finding your website. I’ve been so overwhelmed with long ingredient lists and have chosen ignorance for too long. I’m not a researcher so having everything in one place – your website – will be an immense help to me. The toughest thing for me moving forward, I think, will be dealing with feelings of guilt for having used so many toxins on my baby already. Now choosing to be educated and guilt-free! Thank you!

  4. Hi Irina,
    Greetings from Toronto, Canada! I just came across your website, and I am blown away by the amount of useful information you have here. My mom has been a health nut since 1992, so we are not new to the topic of healthy living, but still, your articles contain a wealth of knowledge. Thank you for the honesty and I cannot wait to explore more and use this info in my Christmas shopping 🙂 Stay well!

    1. Greetings to you, Svetlana! We truly appreciate your feedback! It is rewarding to know that you have benefited from our work. Thank you for letting us know about it!

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