Counter Brilliant Brow Tinted Brow Gel
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A tinted brow gel that shapes, tames, and fills in your brows with a soft, natural look. Plant waxes and butters give it a light, flexible hold that does not flake or feel stiff. It’s a great pick if your brows are thinning or going gray. Comes in four shades: Light, Medium, Dark, and Soft Black.
Below: the key ingredients, which shade to choose, how to apply, and why it earned a spot here.
More info
Brows thin with age, and many of you tell me yours started changing in your 40s. A tinted gel is the quickest fix. It colors the hairs and the skin between them, so brows look fuller in one swipe. A tiny tapered brush makes it easy to stay within your natural shape.
Brilliant Brow Gel Key ingredients
- Carnauba wax and sunflower seed wax: give structure so brows stay groomed all day.
- Cocoa butter, shea butter, coconut oil, and jojoba oil: keep brow hairs soft and flexible, not crunchy.
- Elderberry fruit extract and aloe juice: plant extracts with a soothing touch.
- Iron oxides: mineral pigments that give the color.
Which Shade Should You Choose?
- Light (neutral beige): blonde brows, or light brows that are going gray.
- Medium (neutral medium brown): light brown to medium brown brows.
- Dark (neutral deep brown): dark brown brows.
- Soft Black (cool soft black): black brows.
If you’re between two shades, pick the lighter one. You can always build color with a second coat. A few reviewers with very fair skin found even Light a bit dark, so go gently on the first swipe.
What Customers Say
Across 125 reviews, it holds a 4.5 out of 5 rating. Many reviewers in their 40s, 50s, and 60s say it makes thinning or gray brows look fuller and more natural than a pencil.
How To Use
- Comb the gel through your brows in the direction your hair grows.
- Follow your natural brow shape to define it and fill in sparse spots.
- Add another coat if you want more color. The gel sets in place on its own.
Why This Brow Gel Earned A Spot Here
The formula is simple and gentle. It has no fragrance, and its hold comes mostly from plant waxes and butters. I especially like what Counter left out. Some brow and lash products contain prostaglandin analogs, such as isopropyl cloprostenate. These are hormone-like ingredients that make hair grow. They can also darken the skin around the eyes and thin the fat under it.
The gel is Leaping Bunny certified, EWG Verified, and vegan. Counter is the relaunched Beautycounter, and it still formulates with its Never List of restricted ingredients. The box is recyclable, and the tube contains about 24% recycled plastic.
