2019 Permanent Hair Color Rating List E-Book

The ingredients of 20 major hair color brands are compared so you can pick the safest that works for you!

If . . . 

 . . . you have no idea why your scalp itches and burns after switching to a new “organic” hair color;

 . . . you are terrified after your hair starts coming off at an alarming rate;

 . . . you are concerned about chemicals seeping into your brain and entering your bloodstream;

. . . you have thyroid disorders or want to protect your thyroid;

. . . you are planning to become pregnant and switching to organic products;

. . . you are scared to learn the truth;

 . . . and you must keep coloring your hair, because

 Going grey is not an option for you . . .

Then this Permanent Hair color Rating e-book is for you!

Studies show some itching might signal an allergic reaction that may result in hair loss and anaphylactic shock.

The FDA and the European Scientific Commitee on Consumer Safety warn us that we could develop an allergic reaction to the same hair dye you have been using for a decade or more.

Unfortunately, you can develop an allergic reaction to the same hair color you have not had an allergic reaction before.  That’s called “sensitization,” and is your body’s way of saying “enough.”

The European Union Scientific Committee on Consumer Safety (SCCS) has assessed over 110 hair dyes for safety.  I have read each report so you do not have to.



This groundbreaking e-book will empower you!

  • You will find all the necessary information – practical tips, motivation, and specific hair color brands – to help you make informed decisions about your hair coloring options.
  • You will know exactly what hair color companies tell you when they say their hair color is free of PPD, ammonia, and even resorcinol without needing to be a chemist.
  • You will stop wasting your money and taking chances with hair colors that are terrible for you.
  • You will become more informed and confident to take charge of your health without turning into a health nut.  
Permanent Hair Color Rating List

Get your answers and solutions today!

Buy the bundle to receive 50% off on the Nail Polish Rating List (its full price is $14.95)

​You'll be redirected to PayPal when you click on the purple button. To pay with a debit or credit card and not a PayPal account, select the option for “Pay with a debit or credit card, or Paypal Credit”.  After you make a payment, you'll receive an email with a pdf file. Check your spam folder if you don't see the file.

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I am grateful for this research.  I don't have to wonder anymore. Now I can make informed decisions and take actions to healthier hair.  ~Alejandra 

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Based on rigorous research, the "list" is much more than a short list of some better products out there; it explains clearly how permanent hair dyes work and what risk they carry, and it thoughtfully guides you through possible solutions.  This is an invaluable resource for anyone who colors their hair and wants to understand and navigate the health concerns raised by permanent hair dyes.  ~Sara 

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The information Irina Webb presents is well researched, supported, and conveyed.  Irina's writing is clear and informative, and will help anyone wondering about the safety of permanent hair color products to find the answers she is looking for.  The meticulous hard work of fact finding and in some cases doggedly communicating with reluctant companies to obtain previously non-disclosed ingredient lists show the lengths to which Irina goes to present complete and fair information so that her reader can see "the whole picture."  ~Beverly 


The following brands are rated for safety in the e-book (listed in alphabetical order):

  • Aveda Hair Color Nat Series
  • Aveda Hair Color Pure Tones
  • Clairol Nice 'N Easy
  • Eco Colors
  • Framcolor Glamour
  • ​Garnier OLIA
  • Goldwell Elumen
  • Goldwell Nectaya
  • Herbatint
  • Kevin Murphy
  • L'Oreal Excellence Creme
  • Madison Reed
  • Natulique
  • Naturtint
  • Organic Colour Systems
  • Original & Mineral (O&M)
  • Oway Hcolor
  • Oway Hnectar
  • Tints of Nature
  • Wella Koleston Perfect

Don't see your hair color in the list? No problem!  With the purchase of the Permanent Hair Color Rating List ebook, you can get any permanent hair color rated for only $9.99.  


organic hair color

When I was expecting my son, I wanted so much to keep him healthy and safe. I picked up a bottle of baby shampoo and read the ingredients, most of which I couldn’t pronounce and obviously did not come close to understanding. It took me a whole month of research before I decided which shampoo to buy. Since then, researching products has become my calling and full-time occupation.

Over the years, I have encountered resistance from some companies while doing my research.  Sometimes when I call them, they try to avoid my questions.  I am not easily discouraged, however, and I keep asking hard questions.  

Six years later I’ve become a full-time product researcher and an expert consumer. This Permanent Hair Color Rating List e-book is a result of my tireless work.

I am in my 40s and started getting some grey hair that I am not ready to show so I have a personal stake in this unprecendented research!

Get your answers and solutions today!

Buy the bundle to receive 50% off on the Nail Polish Rating List (its full price is $14.95)

​You'll be redirected to PayPal when you click on the purple button. To pay with a debit or credit card and not a PayPal account, select the option for “Pay with a debit or credit card, or Paypal Credit”.  After you make a payment, you'll receive an email with a pdf file. Check your spam folder if you don't see the file.