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Free Hair Color E-Course

I'm Irina Webb, the trusted non-toxic consumer product researcher. I'm on a mission to help you make informed and practical decisions about products you buy. I'm so glad you're here!

Services I Provide

Choose the best shampoo for you out of 112!

Even the best-meaning buyers unwittingly buy synthetic mattresses every day! Don’t be one of them.

The ingredients of 22 major hair color brands are compared so you can make the safest choice!

Choose the best body lotion for you!

Choose your best shampoo out of 112!

Shop vetted healthy products with ease!

22 major hair color brands are rated. Check out which ones!