The house is finally quiet except for the occasional clicking sound of the computer mouse.
It’s been a few hours since you started your search for safe baby wipes.
You didn’t expect it to take this long – everything seemed clear at first.
But then you clicked and clicked and clicked on one link after another, one website after another.
You are now completely confused.
We’ve all done it:
You finally buy baby wipes because they are hypoallergenic and sensitive and free of parabens … but then you flip the package over to check the ingredients…
And it’s full of chemicals you can’t pronounce.
You splurge and buy a baby wipes guide but all you get is pictures with thumbs up or down.
You check the Environmental Working Group Skin Deep database but it leaves you even more overwhelmed.
So you close your eyes and make your “best guess”… but your baby ends up with a painful diaper rash and you still wonder what kind of chemicals might be seeping into your baby’s bloodstream.
Why on earth is this happening to you?
Here’s the truth! It isn’t your fault!
It takes hundreds of hours of investigation and research to uncover which baby wipes ingredients are safe (yep, the FDA doesn’t approve baby wipes ingredients for safety and the word “hypoallergenic” is not defined and regulated).
And that would be time away from your baby, and you desperately need to get more sleep.
You need a better way to shop for baby wipes!
You need to be able to choose baby wipes based on the safety of each ingredient, including those of the cloth, – not hype or advertisement. And you need to be able to do this easily!
Hi! I’m Irina
I still remember how excited I was to get a box of alcohol-free baby wipes. That’s what our pediatrician told us to avoid in baby wipes. Luckily, we didn’t open the box.
And then we bought a big box of Kirkland Premium Baby Wipes from Costco. I looked at the ingredients and started deciphering each ingredient. I fell into a rabbit hole and this blog was born.
Luckily, I never used the Kirkland Premium baby wipes. Instead, I wrote a blog post that generated over 1,000 views a day because poor babies screamed from pain, and started questioning the safety of the baby wipes. Costco used a formaldehyde-releasing preservative back then.
Then, the much needed change happened. Two years later, Costco removed the formaldehyde-releasing preservative from their baby wipes, and other baby wipes companies followed their example.
Long story short, I never went back to my financial analyst job. I found my calling to help you make informed decisions.
In my 8-year career as a full-time product researcher, I’ve seen a lot of positive changes in the landscape of consumer product safety. We make it happen together. And I want to thank you from the bottom of my heart and applaud you for that.
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You don’t have one hundred hours to devote to baby wipes ingredients research. But the good news is: Now you don’t have to.