Your Savvy Consumer Superpower

Estimate a Product's Safety in Seconds

It’s been a few hours since you started looking up the ingredients of this lotion.   

All 22 of them.  Why is a simple lotion full of chemicals you can’t pronounce?

You didn’t expect it to take this long – but then you clicked and clicked and clicked on one link after another, one website after another.  

Different websites say different things…

You are now completely confused, so you take a break from your research project for now.

We’ve all done this:

You finally buy a lotion at Target (or any other store) because it is “hypoallergenic” and “for sensitive skin” and “free of parabens” … but then you come home and take a closer look at the ingredients … 

And there are still chemicals you can’t pronounce!

You check the Environmental Working Group Skin Deep database, but it makes you even more overwhelmed. 

And Think Dirty seems to say something completely different.

Why on earth is this happening?

Here’s the truth – it is not your fault!

Sadly, there is little protection of consumers by the US government.  Under the FD&C Act, from 1938 – 2016, the FDA banned only 11 ingredients from use in cosmetic products. 

Whereas over 10,000 ingredients are used in cosmetic and personal care products. 

Most importantly, neither the FD&C Act nor the FDA require cosmetic products or ingredients to be tested for safety before they are sold to consumers.

And, the FDA does not have any authority to recall products that numerous people complain about. 

For example, if the FDA knows that a product causes allergic reactions in a large number of people, the FDA cannot ban or recall the product. 

You might have heard about class action lawsuits alleging hair loss, hair damage, scalp burns, and cancer from cosmetic products.

By the way, even the FDA warns that the term “hypoallergenic” is not defined and regulated and, thus, “consumers have no assurance that such claims are valid.”

In the meantime, the average American woman puts over 168 chemicals on her body every day and many of those chemicals are linked to cancer, infertility, miscarriage, poor infant and maternal health outcomes, obesity, asthma, sensitization, allergic reactions, and many other serious health concerns. 

Furthermore, anybody can start selling skincare and beauty products – literally, anyone!  Even people without any education in the field of ingredient safety and ingredient contaminants.  Then they go and write blogs contributing to the misinformation on the Internet.

Yes, you’re trying to be a mindful consumer and purchase products based on their ingredients, not the hype and advertisement.  So, you read the ingredients, but feel defeated by these long lists of unpronounceable terms – they just don’t make sense!  How on earth are you supposed to know whether they’re SAFE?!

You need a better way to shop for shampoo, conditioner, lotion, cream, foundations, makeup, sunscreen or other cosmetic products!

And now imagine a different scenario: 

You pick a lotion (or any other product) and in a matter of a few seconds, you can decide if it’s safe or harmful – how does that sound?

It’s possible with this SUPER EASY method!

Introducing the Savvy Consumer Superpower Method!

This groundbreaking e-book will empower you!

You’ll be able to:

  • In a matter of seconds, spot 95% of makeup or skincare or personal care products that may increase the risk of allergic reaction, immune suppression, hormone disruption, or cancer.
 
  • Carry a wallet-sized Superpower PROMPT SHEET so you can make a purchase at a store wisely

I love EWG (lots of great info) but find it overwhelming to look up each ingredient of a product in the Skin Deep database. This means that I missed a lot of toxic ingredients. The Superpower is great because it is easy to refer to. I’ve become more diligent with my products.

Karen Quinlan Testimonial for Fresh Start Cancer Survivor's Blueprint to a Healthier Home

I keep the SuperPower Cheat Sheet with me in my purse, cuz we all know a lady never goes anywhere without her purse. Am I right!? I take it out whenever I am buying body care products and home cleaning products and check the label in the store. I do have the Think Dirty App, but always forget about it because I am not an App Kind of Gal… that’s why I love the cheatsheet. It makes me feel empowered… so the SuperPower name is appropriate!

When you click on the purple button, you’ll be redirected to Teachable where you can pay with your credit card or PayPal. At checkout, you’ll be asked to enter your email address and create an account and a password. Be sure to take note of your password. You’ll find your e-book in your Teachable account you’ll create at checkout.

I have been studying product ingredients since 2012.  I used my 9 years of college and postgraduate education to become a full-time consumer product researcher, educator, and product manufacturer ingredient safety adviser.

I Read Labels For You considers what chemists, toxicologists, medical providers, nutritionists, and cosmetologists are saying on the Internet, and we base our product reviews on scientific and medical studies as well as our knowledge of how products are made and understanding hazards versus risks.

Today, product manufacturers come to me for advice on which ingredients to choose to make their products safe. Likewise, I work with retailers to advise them on which products are safe enough to sell.

© 2023 I Read Labels For You. Terms and Conditions.

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