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The non-toxic liquid foundation that works so well

Crunchi Non-Toxic Liquid Foundation ReviewI am excited to tell you about this non-toxic liquid foundation that actually works!  When you use it, you do not have to re-apply your makeup during the day, it will hide your wrinkles, and it feels weightless on your skin.


Before deciding to try this non-toxic liquid foundation, I looked at the ingredients of a lot of liquid foundations made with organic and natural ingredients.  However, I always encountered the same problems.  Either I would find ingredients of some concern, or the manufacturers lacked transparency, meaning they were not forthcoming in their answers to my questions, or both.  Some of the liquid foundations I looked at and decided against trying were Beautycounter, Mineral Fusion, Ecco Bella, Vapour Beauty, Ilia, Bare Minerals, 100% Pure . . . and the list goes on.


Many companies that sell makeup with mineral pigments do not even offer liquid foundations.  My skin is on the drier side and has some wrinkles to deal with, so pressed or loose powders do not work well for me anymore.


And then most liquid foundations I looked at were packaged in plastic, which is an environmental pollutant.


And last, but not least, I am concerned about possible heavy metal contamination, and the lack of transparency around that issue.  You can read more about that here.


So you imagine why I am so excited to talk to you about Crunchi non-toxic liquid foundation.


The Crunchi Non-Toxic Liquid Foundation Ingredients


Let me walk through each ingredient of this non-toxic liquid foundation so you can judge for yourself whether you want to try it.


This is a list of ingredients that I accessed on the Crunchi website as of February 1, 2018.


Aqua (Deionized Water), Caprylic/Capric Triglyceride, Aloe Barbadensis Leaf Juice*, Glyceryl Caprylate, Dimethicone, Silica (Amorphous), Stearic Acid, Mica, Butyrospermum Parkii (Shea Butter) Fruit*, Cera Alba (Beeswax)*, Oryza Sativa (Rice) Powder, Glyceryl Stearate, Tocopherol (Vitamin E • Non-GMO), Rosa Canina (Rosehip) Oil*, Sodium Ascorbate (Vitamin C), Origanum Vulgare (Oregano) Leaf Extract*, Thymus Vulgaris (Thyme) Extract*, Olea Europaea (Olive) Leaf Extract*, Rosmarinus Officinalis (Rosemary), Leaf Extract*, Lavandula Angustifolia (Lavender) Flower Extract*, Hydrastis Canadensis (Goldenseal) Root Extract*, Vanilla Planifolia (Vanilla) Fruit Extract, May Contain: Titanium Dioxide (CI 77891)**, Iron Oxides, (CI 77499)**, (CI 77491)**, (CI 77492)**


Now let’s talk about each one.


Aqua (Deionized Water): innocuous


Caprylic/Capric Triglyceride: a type of fractioned coconut oil, this is a great skin conditioner and helps to spread the foundation easily, evenly, and smoothly.  I recommend looking for it in products as it has so many benefits.  It is not known to cause any skin irritation (unless of course, you are allergic to coconut oil).  It is rated 1 with limited data in the Skin Deep database.


Organic Aloe Barbadensis Leaf Juice:  a great skin conditioner and I love the fact that it is certified organic.


Glyceryl Caprylate: derived from glycerin and caprilyc acid.  Caprilyc acid is the main component of the ingredient discussed above Caprylic/Capric Triglyceride.  It is used as an emulsifier – i.e. to prevent oils and water from separating – and as a moisturizer.  It is rated 1 with limited data in the Skin Deep database and not known to have any negative health effects.


I found one article, the title of which suggests there is a connection between glyceryl caprylate and a negative skin reaction.  However, I can’t find the text of the article even though I have a paid subscription to the portal of medical journals.  (If anyone can send me that article, I’d really appreciate it!)  Glyceryl caprylate is not listed as an allergen by the American Contact Dermatitis Society.  All in all, I am not concerned about this ingredient, considering that liquid foundation can’t be made without emulsifiers and other potential emulsifiers are not perfect either.


If you are concerned about this ingredient, please let me know in the comments and you might go for this mineral makeup foundation that I have reviewed before that eliminates the need for any emulsifiers.  You simply mix facial oil and mineral powder in your palm.  Keep in mind that some people do not like that because this mineral makeup won’t hide your wrinkles.


Dimethicone:  This is one of the most controversial ingredients I know.  I have been researching it on and off for years now.  Its chemical name is polydimethylsiloxane (PDMS), and it is also known simply as silicone oil.


While the Skin Deep database rates it 3, I have not found any studies showing that it is linked to any potential negative health effects such as endocrine disruption, cancer, or allergic contact dermatitis, or even skin irritation.


On the contrary, dimethicone is found to be effective to treat contact dermatitis. I read a comprehensive write up on dimethicone in the Ullmann’s Encyclopedia of Industrial Chemistry and the publication states that dimethicone is well researched and has no health effects, even when dimethicone was administered orally in big doses.  I was also concerned about its effects on the environment.  In the publication, it is explained how dimethicone, while non-biodegradable, is not found to be harmful to aquatic life.


(By the way, the Skin Deep Database has rated the Crunchi liquid foundation, and rates dimethicone as a 2 in its review, although it rates it as a 3 elsewhere.  To be conservative, I am calling it a 3.)


Since I had not found any concerning information on dimethicone, I was ready to try a foundation with it.  The reason I wanted to try a foundation with dimethicone is that it helps the foundation spread evenly, conceal wrinkles, and in some cases can even create a dewy effect.  Because a very little amount of dimethicone is used, Crunchi non-toxic liquid foundation does not quite produce a dewy finish; instead, it is semi-matte.


Some bloggers (and cosmetics companies that do not use it in their products) claim that dimethicone creates an unbreathable layer on the skin, may make the skin dry and even cause acne. I have been using this non-toxic liquid foundation for over 2 months exclusively and have not had any acne problems, and in the past, I have had problems with this.


And lastly, I want to mention that Crunchi uses a pure form of dimethicone, not the hybrid Dimethicone/Vinyl Dimethicone Crosspolymer used in the Beautycounter foundation or PEG-10 Dimethicone used in Bare Minerals.


Silica (Amorphous):  aka sand or silicon dioxide, a natural part of Earth’s crust, used in food as an anticaking agent without any kown adverse health effects.


Stearic Acid:  rated 1 with fair data in the Skin Deep database, an emulsifier that binds water and oil.  It is not known to cause any negative health effects or skin irritation.  In fact, I was pleased to find studies indicating that oral supplementation of stearic acid may prevent and treat breast cancer.  This study showed that stearic acid inhibits tumor development in rats.


Mica: a shiny silicate mineral typically used in mineral makeup; it is rated 2 with fair data in the Skin Deep database.  Unlike iron oxides or ultramarines or other pigments, the FDA does not specify limits for lead, mercury, and arsenic that can be found as contaminants in cosmetic colorants.  I hope that it means that mica is not known to contain the heavy metal contaminants, but you never know with the FDA.


Glyceryl Stearate: a skin conditioner, lubricant, and an emulsifier, made by reacting glycerin with stearic acid discussed above  (source); rated 1 in the Skin Deep database, and not found to be linked to any adverse health issues.


Organic Cera Alba (Beeswax): the purified wax from the honeycomb of the bee, Beeswax is used in food as a glazing agent and a carrier for flavorings. In the European Union it is listed as E 901.  I love the fact that it is organic.


Oryza Sativa (Rice) Powder: a powder obtained from ground rice.


Tocopherol (Vitamin E • Non-GMO):  a great antioxidant and used as a food additive as well as a supplement so I do not see a problem with it.  I am so glad to know that it is non-GMO and is wholly extracted from sunflower seeds.


Organic Butyrospermum Parkii (Shea Butter) Fruit: a vegetable fat obtained from the fruit of a tree native to Africa, Butyrospermum parkii.  A quick Google search reveals that you can even eat shea butter, apparently.


Sodium Ascorbate (Vitamin C): a great antioxidant.


Organic Rosa Canina (Rosehip) Oil: a great nourishing and moisturizing oil for the skin.


Botanical Extracts


In the Crunchi Beautifully Flawless Foundation, 6 organic plant extracts are used to prevent the growth of mold and bacteria.  The packaging does not allow access to air and moisture, which helps to prevent contamination.  Because the preservation system is not as powerful as it would be with synthetic preservatives, I recommend storing the foundation in a cool dark place and using it up within a year.


The botanical extracts for preservation include Organic Origanum Vulgare (Oregano) Leaf Extract, Organic Thymus Vulgaris (Thyme) Extract, Organic Olea Europaea (Olive) Leaf Extract, Organic Rosmarinus Officinalis (Rosemary) Leaf Extract, Organic Lavandula Angustifolia (Lavender) Flower Extract, and Organic Hydrastis Canadensis (Goldenseal) Root Extract.


Vanilla Planifolia (Vanilla) Fruit Extract: It is not marked as organic because Crunchi cannot guarantee that it is always organic.  Sometimes organic vanilla extract is unavailable.


Mineral Colorants in the Crunchi Non-Toxic Liquid Foundation


Titanium Dioxide:  I know that some of you heard that titanium dioxide is linked to cancer.  Please know that it is linked to cancer only when it is inhaled in loose powdered form.  This is another reason I prefer liquid foundation over powders.


Iron Oxides, (CI 77499), (CI 77491), (CI 77492)


Crunchi uses EcoCert mineral pigments in their non-toxic liquid foundation, which, in my opinion, are the safest available to us.  EcoCert certifies pigments that are natural and contain no synthetic components.  None of the Crunchi pigments are made in China or Asia.  With this said, this does not guarantee that there are no trace amounts of heavy metals that can be found in iron oxides.  This is a risk that we have to take when we use any cosmetics.  To read more about that, please visit here.


How do I like the Crunchi non-toxic liquid foundation?


I like the fact that it spreads easily, evenly, and smoothly.  It is lightweight and covers well.  I highly recommend applying Crunchi Smart Primer first, especially if you have dry skin and/or wrinkles.  The primer fills in the wrinkles and hydrates the skin.  It is light and I think it will probably work well for oily skin, too.  I read every ingredient of the Crunchi Smart Primer and did not find any concerning ingredients.


This non-toxic liquid foundation comes in 8 shades.  I use Medium (03) shade.  I was not sure which shade would work best for me, so I tried a sample kit first to determine my shade.  In this picture, I am wearing Crunchi non-toxic makeup exclusively.

non-toxic liquid foundation that works so well


Where to Buy the Crunchi Beautifully Flawless Foundation


Crunchi products are sold on their website


Crunchi Beautifully Flawless Foundation


Crunchi Smart Primer (I highly recommend getting the Primer with your foundation or foundation matching color kit, especially if you have dry skin and wrinkles.  It can be used as a standalone moisturizer, too.)


Crunchi Foundation Shade Matching Sample Card


To read my comprehensive review of the Crunchi brand, please visit here.

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27 thoughts on “The non-toxic liquid foundation that works so well”

  1. I really like the foundation from Adorn cosmetics. Not only is it non-toxic but it’s also vegan, cruelty free and has no palm oil. I have mature, dry skin with rosacea and lots of melasma. This foundation disappears into my skin but covers everything up and even makes my skin look fresh and dewy 🙂

  2. I wish they would use zinc oxide as opposed to titanium dioxide -according to EWG zinc has better UVA protection

  3. Just curious have you tried Au Naturale’s foundation or any of the top rated EWG approved ones like mineral fusion’s liquid or Omiana liquid? Thanks!

    1. Hi, Teresa: It is so good to hear from! I hope you are doing well! I have looked at Mineral Fusion before choosing Crunchi but decided against Mineral Fusion because they use phenoxyethanol, which is a member of the glycol ether family and is the product of the reaction of highly corrosive phenol with carcinogenic ethylene oxide. As a result, it may contain residue amounts of both. The American Society of Contact Dermatitis lists phenoxyethanol as one of its core allergens, even in concentrations as low as 1%. It is often used in cosmeceuticals as they require potent preservatives. Omiana has an option to opt-out of phenoxyethanol in mascara, which is nice. I personally avoid phenoxyethanol because I think I got sensitized to it in mascara I was using. I sent Omiana an email to learn how they manage risks of possible heavy metal contamination. It is such a tall order to find a makeup brand that works, has EcoCert pigments not made in China, does not contain phenoxyethanol and many other possible irritants, allergens, endocrine disruptor, etc What line are using now? ~Irina

      1. Sorry for the delay. I was using up some old Valenti Organics BB cream, but I just got my sample from Crunchi and have settled on a shade so I’m getting mascara, primer, foundation, and brushes. I also use Au Natural highlighter, lipstick, and Omiana eye shadow b/c i love the trio sets and not many organic/natural companies sell it. Omiana has a good rating on EWG, but i wondered if you had heard back from them about heavy metals. I’d like to re-order their eye shadow (plums and purples). As always THANK YOU!!!

        1. Thank you so much, Teresa! I should follow up with Omiana when I have a moment. In the meantime, you might want to ask her what country her pigments come from. Thanks. ~Irina

          1. Omiana does not use phenoxyethanol in their foundation. I’ve been using it for a while now and it’s really good.

  4. Hi Irina,
    Again, thank you for another great article – I am learning so much from your research so thank you for everything you do for us readers! What is your opinion on makeup with ultramarines and iron oxides? I’m trying to overhaul my makeup but it seems I either can’t find a good makeup line that gives me results I want, and the ones that do, have bad ingredients. I’ve spent too much money buying and trying new products then realizing they’re terrible or after reading your posts, they’re toxic. (Crunchi does not ship to Canada or else I’d buy it now). Not sure if you’ve researched Jane Iredale Pressed Base or Sweet Leilani cover foundation, but that’s what I currently just purchased. Sometimes I feel like I just can’t win!

    1. Hi, Amanda: ultramarines, iron oxides, mica, and titanium dioxide are typical mineral pigments. While they still may contain trace amounts of heavy metals, they at least lack contaminants associated with petroleum in FD&C colorants. So they are better than FD&C colorants and that is what I recommend on my website. I like Crunchi because their mineral pigments are EcoCert certified and not made in China, which is very important to reduce the risks of potentially higher levels of heavy metal contamination. I have been contacting a lot of makeup companies including Jane Iredale and so far I found Crunchi the most transparent with their answers to me. Let me know what you think. ~Irina

  5. HI! Thanks for the info I knew you’d have an answer as always! I was using Physicians’s formula mascara but after your post about them I won’t. Currently I am using something given to me by EWG for donating. It’s Rejuva minerals (mica free and titanium dioxide free makeup) Is it bad to have mica?
    PS yes i now see that the foundation you recommend does not contain sunscreen. I wear sunscreen in my face moisturizer every day as I believe it’s imperative to protect against sun damage. I’ve heard that the last thing you put on your face is what your sun protection is; for example, if you put on lotion with 45 then foundation with 15 your SPF protection is 15. I hope I’m still getting sun protection by using a foundation or BB cream without sunscreen. Do you know? I’d really like to try this product it sound amazing, but it might be out of my price range (as is everything I buy hahaha) Non-toxic always = expensive.

  6. PS NOT a fan of the Rejuva mascara . Doesn’t seem to do a whole lot for making them look voluminous; just makes my lashes darker and doesn’t apply super well. As I’ve aged I’ve lot my lush lashes!

    1. I have tried Rejuva mascara, too, and it was pretty bad. It was shedding all over my face: I am now very happy that I found Crunchi. Do you remember where you heard about the last layer dominating the final SPF? I will keep researching this topic. What I hear from the manufacturers of sunscreens is to apply an SPF moisturizer first, wait for it to dry, and then apply the foundation. I will be updating my face sunscreen guide with new additions soon. ~Irina

  7. Teresa Schumacher

    HI! Yes it is pretty bad I agree with the racoon eyes. I think I heard it from Paula Begoun (she was in the beauty industry for years then left and wrote books one titled “Don’t Go to the Cosmetic Counter Without Me”) but it could be from an article I read over the years. I believe she has researchers test various products on the market to tell you if they do what they claim and reviews ingredients to tell you what they actually do to the skin for example how some of the anti wrinkle products end up irritating your skin so it swells so that’s how it “removes fine lines” etc. She has her own line Paula’s Choice. I don’t read her stuff or buy her products anymore as I rely on you and EWG for non toxic products. She’s not really into non toxic or wasn’t last I checked. Speaking of moisturizer I’ve been using Herbal Choice Mari Natural SPF 30 tinted Face & Body Lotion as it was rated well on EWG and I think it is starting to be a bit too oily bc it makes my bangs greasy. Do you have any alternatives you recommend? I like that it’s tinted so on hot days or lazy days I don’t need foundation and I”m not ghostly white. I’m already pasty a.k.a have porcelain skin so I don’t need help in that department haha!

    1. Thank you, Teresa! I am in a process of updating my face sunscreen guide and your information is very helpful. I know what you mean about Paula. I read information from multiple sources and then figure where the truth lies. 🙂 Stay tuned. ~Irina

  8. Why did you decide not to use Vapour Beauty? Although I see they just recently changed a lot – not sure if that’s good or bad. Also, I was buying 100% Pure but I stopped because of their trickery with using Japanese Honeysuckle and the 4 out of the 5 crushed crystals in their lip-gloss are toxic if ingested. I read a book about crystals and was shocked – I had 4 colors of the lip-gloss and thought it was safe. Another problem with them is a friend experienced a reaction to their shampoo and conditioner – she’s not sure which.

    1. Hi, Gina: I have to revisit my notes about Vapour Beauty. I remember I really wanted them to be safe because they had a highlighter that I liked. So I am sure there was a really good reason. Luckily, Crunchi has a highlighter now. Please know that I offer consultations in which we can go over the safety of products. ~Irina

  9. Hi! I was so excited about Crunchi and went to their website and they are only for white women!! I find that so incredibly sad! 🙁

    1. Naima: there is one shade that is dark. I know it is not enough. They are a small company and had to start with something. They are working on adding more products and more shades including foundation. Stay tuned. ~Irina

  10. Hi Irina, I just recently found your website and love all the reviews you do so we can buy clean skincare and makeup products. However, I live in Canada and most of these things are not readily available to us here. Could you do a review of some Canadian products too? There are new ones all the time popping up. An older one is Pure Anada. A newer one is Elate Cosmetics. You have looked at Ilia but again it seems it is not a good one. And there are some U.S. products hitting our shelves more and more – like Mineral Fusion (but I don’t think you think that’s a very good company), and Emani (have you looked at it) and more I’m sure. When you mention something good I look around for it but often can’t find it here and some don’t even ship to Canada. Also, I wonder if you would consider mentioning in your reviews if products have a scent or smell to them. I can use only unscented products.

    1. Hi, Marlene: thank you for letting me know. I think you would benefit from joining my paid membership site called Savvy Consumer Circle. There are Canadian members there. One of the benefits of the membership is that you get to submit unlimited product review requests. Please email me if you are interested in learning more. Thanks. ~Irina

  11. Hi Irina, I am very thankful to you for helping us find safe and healthy beauty products.
    I live in India and am not getting the crunchi products here at any global store such as amazon and nykaa.Perhaps this is available only at its own website…can you suggest some other brands that are as safe as crunchi and available for us.I was searching for a healthy foundation and I found physicians formula but before I could order it I saw your review on it but your suggestion for crunchi really made me glad but unfortunately its not available here,so please help

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