The non-toxic liquid foundation that works so well

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Last updated on February 13th, 2018

Crunchi Non-Toxic Liquid Foundation ReviewI am excited to tell you about this non-toxic liquid foundation that actually works!  When you use it, you do not have to re-apply your makeup during the day, it will hide your wrinkles, and it feels weightless on your skin.


Before deciding to try this non-toxic liquid foundation, I looked at the ingredients of a lot of liquid foundations made with organic and natural ingredients.  However, I always encountered the same problems.  Either I would find ingredients of some concern, or the manufacturers lacked transparency, meaning they were not forthcoming in their answers to my questions, or both.  Some of the liquid foundations I looked at and decided against trying were Beautycounter, Mineral Fusion, Ecco Bella, Vapour Beauty, Ilia, Bare Minerals, 100% Pure . . . and the list goes on.


Many companies that sell makeup with mineral pigments do not even offer liquid foundations.  My skin is on the drier side and has some wrinkles to deal with, so pressed or loose powders do not work well for me anymore.


And then most liquid foundations I looked at were packaged in plastic, which is an environmental pollutant.


And last, but not least, I am concerned about possible heavy metal contamination, and the lack of transparency around that issue.  You can read more about that here.


So you imagine why I am so excited to talk to you about Crunchi non-toxic liquid foundation.


The Crunchi Non-Toxic Liquid Foundation Ingredients


Let me walk through each ingredient of this non-toxic liquid foundation so you can judge for yourself whether you want to try it.


This is a list of ingredients that I accessed on the Crunchi website as of February 1, 2018.


Aqua (Deionized Water), Caprylic/Capric Triglyceride, Aloe Barbadensis Leaf Juice*, Glyceryl Caprylate, Dimethicone, Silica (Amorphous), Stearic Acid, Mica, Butyrospermum Parkii (Shea Butter) Fruit*, Cera Alba (Beeswax)*, Oryza Sativa (Rice) Powder, Glyceryl Stearate, Tocopherol (Vitamin E • Non-GMO), Rosa Canina (Rosehip) Oil*, Sodium Ascorbate (Vitamin C), Origanum Vulgare (Oregano) Leaf Extract*, Thymus Vulgaris (Thyme) Extract*, Olea Europaea (Olive) Leaf Extract*, Rosmarinus Officinalis (Rosemary), Leaf Extract*, Lavandula Angustifolia (Lavender) Flower Extract*, Hydrastis Canadensis (Goldenseal) Root Extract*, Vanilla Planifolia (Vanilla) Fruit Extract, May Contain: Titanium Dioxide (CI 77891)**, Iron Oxides, (CI 77499)**, (CI 77491)**, (CI 77492)**


Now let’s talk about each one.


Aqua (Deionized Water): innocuous


Caprylic/Capric Triglyceride: a type of fractioned coconut oil, this is a great skin conditioner and helps to spread the foundation easily, evenly, and smoothly.  I recommend looking for it in products as it has so many benefits.  It is not known to cause any skin irritation (unless of course, you are allergic to coconut oil).  It is rated 1 with limited data in the Skin Deep database.


Organic Aloe Barbadensis Leaf Juice:  a great skin conditioner and I love the fact that it is certified organic.


Glyceryl Caprylate: derived from glycerin and caprilyc acid.  Caprilyc acid is the main component of the ingredient discussed above Caprylic/Capric Triglyceride.  It is used as an emulsifier – i.e. to prevent oils and water from separating – and as a moisturizer.  It is rated 1 with limited data in the Skin Deep database and not known to have any negative health effects.


I found one article, the title of which suggests there is a connection between glyceryl caprylate and a negative skin reaction.  However, I can’t find the text of the article even though I have a paid subscription to the portal of medical journals.  (If anyone can send me that article, I’d really appreciate it!)  Glyceryl caprylate is not listed as an allergen by the American Contact Dermatitis Society.  All in all, I am not concerned about this ingredient, considering that liquid foundation can’t be made without emulsifiers and other potential emulsifiers are not perfect either.


If you are concerned about this ingredient, please let me know in the comments and you might go for this mineral makeup foundation that I have reviewed before that eliminates the need for any emulsifiers.  You simply mix facial oil and mineral powder in your palm.  Keep in mind that some people do not like that because this mineral makeup won’t hide your wrinkles.


Dimethicone:  This is one of the most controversial ingredients I know.  I have been researching it on and off for years now.  Its chemical name is polydimethylsiloxane (PDMS), and it is also known simply as silicone oil.


While the Skin Deep database rates it 3, I have not found any studies showing that it is linked to any potential negative health effects such as endocrine disruption, cancer, or allergic contact dermatitis, or even skin irritation.


On the contrary, dimethicone is found to be effective to treat contact dermatitis. I read a comprehensive write up on dimethicone in the Ullmann’s Encyclopedia of Industrial Chemistry and the publication states that dimethicone is well researched and has no health effects, even when dimethicone was administered orally in big doses.  I was also concerned about its effects on the environment.  In the publication, it is explained how dimethicone, while non-biodegradable, is not found to be harmful to aquatic life.


(By the way, the Skin Deep Database has rated the Crunchi liquid foundation, and rates dimethicone as a 2 in its review, although it rates it as a 3 elsewhere.  To be conservative, I am calling it a 3.)


Since I had not found any concerning information on dimethicone, I was ready to try a foundation with it.  The reason I wanted to try a foundation with dimethicone is that it helps the foundation spread evenly, conceal wrinkles, and in some cases can even create a dewy effect.  Because a very little amount of dimethicone is used, Crunchi non-toxic liquid foundation does not quite produce a dewy finish; instead, it is semi-matte.


Some bloggers (and cosmetics companies that do not use it in their products) claim that dimethicone creates an unbreathable layer on the skin, may make the skin dry and even cause acne. I have been using this non-toxic liquid foundation for over 2 months exclusively and have not had any acne problems, and in the past, I have had problems with this.


And lastly, I want to mention that Crunchi uses a pure form of dimethicone, not the hybrid Dimethicone/Vinyl Dimethicone Crosspolymer used in the Beautycounter foundation or PEG-10 Dimethicone used in Bare Minerals.


Silica (Amorphous):  aka sand or silicon dioxide, a natural part of Earth’s crust, used in food as an anticaking agent without any kown adverse health effects.


Stearic Acid:  rated 1 with fair data in the Skin Deep database, an emulsifier that binds water and oil.  It is not known to cause any negative health effects or skin irritation.  In fact, I was pleased to find studies indicating that oral supplementation of stearic acid may prevent and treat breast cancer.  This study showed that stearic acid inhibits tumor development in rats.


Mica: a shiny silicate mineral typically used in mineral makeup; it is rated 2 with fair data in the Skin Deep database.  Unlike iron oxides or ultramarines or other pigments, the FDA does not specify limits for lead, mercury, and arsenic that can be found as contaminants in cosmetic colorants.  I hope that it means that mica is not known to contain the heavy metal contaminants, but you never know with the FDA.


Glyceryl Stearate: a skin conditioner, lubricant, and an emulsifier, made by reacting glycerin with stearic acid discussed above  (source); rated 1 in the Skin Deep database, and not found to be linked to any adverse health issues.


Organic Cera Alba (Beeswax): the purified wax from the honeycomb of the bee, Beeswax is used in food as a glazing agent and a carrier for flavorings. In the European Union it is listed as E 901.  I love the fact that it is organic.


Oryza Sativa (Rice) Powder: a powder obtained from ground rice.


Tocopherol (Vitamin E • Non-GMO):  a great antioxidant and used as a food additive as well as a supplement so I do not see a problem with it.  I am so glad to know that it is non-GMO and is wholly extracted from sunflower seeds.


Organic Butyrospermum Parkii (Shea Butter) Fruit: a vegetable fat obtained from the fruit of a tree native to Africa, Butyrospermum parkii.  A quick Google search reveals that you can even eat shea butter, apparently.


Sodium Ascorbate (Vitamin C): a great antioxidant.


Organic Rosa Canina (Rosehip) Oil: a great nourishing and moisturizing oil for the skin.


Botanical Extracts


In the Crunchi Beautifully Flawless Foundation, 6 organic plant extracts are used to prevent the growth of mold and bacteria.  The packaging does not allow access to air and moisture, which helps to prevent contamination.  Because the preservation system is not as powerful as it would be with synthetic preservatives, I recommend storing the foundation in a cool dark place and using it up within a year.


The botanical extracts for preservation include Organic Origanum Vulgare (Oregano) Leaf Extract, Organic Thymus Vulgaris (Thyme) Extract, Organic Olea Europaea (Olive) Leaf Extract, Organic Rosmarinus Officinalis (Rosemary) Leaf Extract, Organic Lavandula Angustifolia (Lavender) Flower Extract, and Organic Hydrastis Canadensis (Goldenseal) Root Extract.


Vanilla Planifolia (Vanilla) Fruit Extract: It is not marked as organic because Crunchi cannot guarantee that it is always organic.  Sometimes organic vanilla extract is unavailable.


Mineral Colorants in the Crunchi Non-Toxic Liquid Foundation


Titanium Dioxide:  I know that some of you heard that titanium dioxide is linked to cancer.  Please know that it is linked to cancer only when it is inhaled in loose powdered form.  This is another reason I prefer liquid foundation over powders.


Iron Oxides, (CI 77499), (CI 77491), (CI 77492)


Crunchi uses EcoCert mineral pigments in their non-toxic liquid foundation, which, in my opinion, are the safest available to us.  EcoCert certifies pigments that are natural and contain no synthetic components.  None of the Crunchi pigments are made in China or Asia.  With this said, this does not guarantee that there are no trace amounts of heavy metals that can be found in iron oxides.  This is a risk that we have to take when we use any cosmetics.  To read more about that, please visit here.


How do I like the Crunchi non-toxic liquid foundation?


I like the fact that it spreads easily, evenly, and smoothly.  It is lightweight and covers well.  I highly recommend applying Crunchi Smart Primer first, especially if you have dry skin and/or wrinkles.  The primer fills in the wrinkles and hydrates the skin.  It is light and I think it will probably work well for oily skin, too.  I read every ingredient of the Crunchi Smart Primer and did not find any concerning ingredients.


This non-toxic liquid foundation comes in 8 shades.  I use Medium (03) shade.  I was not sure which shade would work best for me, so I tried a sample kit first to determine my shade.  In this picture, I am wearing Crunchi non-toxic makeup exclusively.

Crunchi Non-Toxic Liquid Foundation

Where to Buy the Crunchi Beautifully Flawless Foundation


Crunchi products are sold on their website


Crunchi Beautifully Flawless Foundation


Crunchi Smart Primer (I highly recommend getting the Primer with your foundation or foundation matching color kit, especially if you have dry skin and wrinkles.  It can be used as a standalone moisturizer, too.)


Crunchi Foundation Sample Kit


To read my comprehensive review of the Crunchi brand, please visit here.

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  1. Suzie

    I really like the foundation from Adorn cosmetics. Not only is it non-toxic but it’s also vegan, cruelty free and has no palm oil. I have mature, dry skin with rosacea and lots of melasma. This foundation disappears into my skin but covers everything up and even makes my skin look fresh and dewy 🙂

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