When I was expecting my son, I wanted to do whatever I can to keep him safe and healthy. I picked up a bottle of baby shampoo and read the ingredients, most of which I couldn’t pronounce and obviously did not come close to understanding. It took me a month of research before I decided which shampoo to buy. Since then researching consumer products has become my calling.
I rely on my financial analyst background to research product industries and to create rating systems in Excel spreadsheets that would be most suitable for a particular industry.
Five years later, I’ve become a professional product researcher and an expert consumer. This Nail Polish Rating List e-book is a result of my tireless work.